GLOBAL MARKETING COMMUNICATIONS & TRADE MEDIA MANAGER
Advanced marketing, communications, and trade media skills that facilitate strategic marketing analysis and planning. Understanding and knowledge to develop and implement consistent, integrated, and effective communications. Strong interpersonal skills with the ability to interface with individuals on all levels. Specific professional strengths include: Strategic Marketing Analysis Integrated Communications Strong Leadership Abilities Brand Management Strong Writing Skills Market Research Trade Media Event Management Consumer Marketing
MS Word, Excel, Powerpoint, Access, In Design, Photoshop, Illustrator, Premiere, Dreamweaver, and more.
Global Marketing Communications & Trade Media ManagerJan 2006 to Current The Lubrizol Corporation － Cleveland, Ohio
Strategize integrated marketing and communications plans to meet dynamic needs of global business managers.
Develop and implement brand management programs and strategies.**Lead trade media programs, including the management and development of editorial to achieve industry awareness, technology visibility, and overall company positioning objectives.
Manage the design and implementation of communications media including advertising, social media, video, collateral materials, trade shows, PR, website, employee education, and direct marketing campaigns to influence customers and product specifiers, engage sales force, and build brand awareness/equity.
Develop and manage content for various media channels that bridges the gap from highly technical messages to impactful marketing claims and benefits.
Conduct market research to analyze market segmentation, purchasing behaviors, and product opportunities.**Influence customers on consumer marketing strategies that drive competitive product and brand differentiation.
Employ metrics to validate effectiveness of marketing communications programs and strategies.
Manage internal and external creative, production, and media resources for cost effective and on-time communications support and deliverables.
Develop and proof copy and content for various internal and external communications channels.
Marketing Communications & Event ManagerJan 2002 to Jan 2005 BASF － Cleveland, Ohio
Developed annual marketing communications budgets and plans with Product Line Managers and Segment Directors based on strategic marketing objectives.
Directed marketing communications and brand management campaigns for fast-growing market segments with budgets in excess of $1 million.
Managed all corporate tradeshows, including the planning and implementation of well-defined show objectives, strategies, and tactics.
Trained sales staff in exhibiting tactics.
Conducted detailed cost/benefit analyses to measure overall show value.
Developed advertising and media relations campaigns with effective messages to various audiences.
Managed vendor relations with external advertising agencies, exhibit houses, PR firms, graphic designers, print production facilities, and event marketing groups.
Conceptualized and built multimedia tools to build brand awareness and educate customers (video production, interactive training software, electronic product catalogs, corporate website).
Oversaw the design of collateral materials including brochures, direct mail kits, and other sales tools and enforced all message standards/consistency as related to corporate identity requirements.
Organized direct mail and e-marketing campaigns aimed at generating sales leads and website visits.
Marketing Communications SpecialistJan 1994 to Jan 2001 Brush Wellman Inc － Cleveland, Ohio
Managed all corporate and marketing communications with budget in excess of $500,000.
Synchronized all aspects of tradeshows both domestically and internationally.
Managed corporate print advertising activity for an extensive line of high performance engineered materials.
Process included creative development, media approval, and final analysis.
Designed, wrote, and distributed collateral materials including sales & marketing brochures, product data sheets, company and distributor newsletters, and annual reports.
Conceptualized and implemented a cost saving literature fulfillment operation capable of logging detailed literature inventory and tracking information.
Created a comprehensive online literature database offering easy access to downloadable and printable versions of corporate brochures.
Promoted brand awareness of new products and services by performing several direct mail campaigns per year aimed at generating sales leads and website visits.
Developed a categorized online photo library on the company intranet to organize all photography of company products, customer applications, manufacturing plants and equipment, etc.
Coordinated many other marketing communications and media activities including public relations, press releases, article submissions, video production, photography shoots, web design, etc.
MBA, Marketing12 1998Cleveland State University － Cleveland, OhioMarketing
B/A, Business Administration8 1991Michigan State University, E － Lansing, MichiganBusiness Administration
Certified Trade Show Marketer (CTSM)
The CTSM Program is a university-affiliated professional certification program in the exhibit marketing industry, training candidates in in-depth trade show and event marketing planning.San Diego State University
photo, Photoshop, Premiere, advertising, benefits, brand management, bridges, brochures, budgets, budget, catalogs, competitive, content, corporate identity, database, creative development, direct mail, direct marketing, Dreamweaver, editorial, equity, fast, graphic, Illustrator, inventory, Mac, marketing strategies, marketing planning, market research, marketing, market, marketing and communications, marketing communications, materials, media relations, Access, Excel, Powerpoint, MS Word, multimedia, newsletters, photography, positioning, press releases, PR, print advertising, print production, public relations, purchasing, sales, strategic marketing, trade shows, vendor relations, video, video production, website, web design, annual reports
Global Marketing Communications & Trade Media Manager
Marketing Communications & Event Manager
Marketing Communications Specialist
MBA , Marketing 12 1998 B/A , Business Administration 8 1991 Certified Trade Show Marketer (CTSM)
The CTSM Program is a university-affiliated professional certification program in the exhibit marketing industry, training candidates in in-depth trade show and event marketing planning.
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