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global head of marketing and communications resume example with 20+ years of experience

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Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000, resumesample@example.com
Summary

Results-driven marketing leader building strategic and successful digital campaigns not solely to increase market share and drive profit margins but also, to create a customer centricity approach that aligns with the mindset and values of management and employees. Focused, performance-minded with proven skills in digital transformation, project management, team building, stakeholder relations and campaign optimization.

Ready to offer over 25 years of experience to ensure the team achieves its deliverables and expected results. Successful at contributing across all stages of marketing initiatives from assessing positioning, identifying key messaging, increasing lead-generation, promoting solutions/products with innovative and forward-thinking approaches to building positive relationships across multiple stakeholders in a collaborative environment.

With strong interpersonal skills, proficient at leveraging the business' strengths to increase revenue potential and achieve positive growth outcomes.

Skills
  • Demand Generation
  • Brand-building strategies
  • Strategic positioning
  • Team building and leadership
  • Revenue growth
  • Content assets creation
Experience
09/2012 to 09/2021 Global Head of Marketing and Communications Dover Corporation | San Diego, CA,
  • Developed and executed marketing plans globally incorporating lead generation and SEO strategies, brand creation and evolution, content assets across all types of collateral including social media and website.
  • Directed and implemented campaigns to successfully bring marketing qualified leads (MQLs) across products and regions and developed a tracking system to assess impact on sales pipeline and wins.
  • Enhanced firm’s credibility with engaging and effective content assets demonstrating thought leadership and expertise.
  • Represented company at over 100 events worldwide with speaking opportunities along with industry leaders.
  • Leveraged industry trends and competitive analysis to enhance positioning, improve marketing campaign performance and increased market share.
  • Created, cultivated and deepened partnerships with businesses, research institutes, media firms and C-level executives leading to business development opportunities.
  • Strategized and implemented a digital approach to quickly transform and revitalize marketing operations during COVID, capitalizing on emerging risk and regulatory trends.
  • Directed company website evolution including content, design, key messaging and videos.
  • Fostered collaboration across departments and delivered innovative marketing initiatives resulting in cementing business status as the risk and regulatory global leader.
  • Managed global marketing budget, developed accountability for regional heads and executed on-time, under-budget marketing initiatives to adhere to roadmap.
  • Exceeded MQLs goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
01/2007 to 06/2012 Marketing Director Ma Maison Pour Agir - ESG | City, STATE,
  • Built relationships with strategic partners from local and regional European government institutions leading to business development opportunities.
  • Demonstrated urban behavior best practices for a sustainable environment and promoted the concept through traditional and digital channels.
  • Defined and utilized data-driven approach to measure impact of demand-generation programs.
  • Identified cross-functional teams across governmental and business entities to create impactful messaging across multiple stakeholders in France and Europe.
01/2007 to 06/2012 MBA Program - Marketing Instructor University Of Nice, France | , ,
  • Created marketing lessons for the MBA program and assessed student learning and growth through regular evaluations, essays and assignments.
to Public Policy Director North Bay Council And European Union | City, STATE,
  • Researched and managed projects designed to influence public policies affecting the economic vitality of San Francisco Bay Area. Primary spokesperson at public events.
  • Informed and mobilized business, civic and political leaders on innovative technology issues and new business opportunities facing the French and European regions.
Education and Training
Expected in 05/1984 to to Master of Science | International Business And Marketing San Francisco State University, San Francisco, CA GPA:
Expected in 05/1981 to to Bachelor of Arts | Industrial Relations And Economics McGill University, Montreal, Canada, GPA:
Languages
French:
Native/ Bilingual
Negotiated:
Accomplishments
  • Spearheaded marketing strategies and single-handedly opened the Canadian market.
  • Increased new clients by 50% and helped capture 80% of the global systematically important banks.
  • Developed mid to long-range marketing plans for business growth, resulting in more than 30% sales increase YoY from 2012 to 2020 which impacted substantially the valuation of the firm.

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Resume Overview

School Attended

  • San Francisco State University
  • McGill University

Job Titles Held:

  • Global Head of Marketing and Communications
  • Marketing Director
  • MBA Program - Marketing Instructor
  • Public Policy Director

Degrees

  • Master of Science
  • Bachelor of Arts

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