Award-winning digital professional with 7+ years experience in higher education, overseeing the university's website, digital initiatives, and social media strategy. Skilled project manager and web specialist with experience in brand alignment, content strategy, user experience, SEO, and accessibility, Committed to achieving measurable results to advance the university's brand reputation, mission, vision, programmatic work, and marketing efforts.
Accomplishments
Managed the redesign of www.widener.edu, which was recognized as a 2020 Bronze Anvil winner, a Webby award honoree, and the winner of a gold Hermes and Cuppie award.
Invited to present at CUPRAP and OHO U in 2020 on building brand engagement through content strategy.
Skills
Visionary and Strategic Leader
Project Management
Web Content Development
SEO and Accessibility
Web Governance
Digital Communications
Google Analytics
Vendor and Budget Management
Work History
Director of Digital Communications, 10/2013 to Current Chicago Public Schools – Chicago, IL,
Managed a comprehensive redesign of the widener.edu website, elevating the university's brand reputation through a distinctive storytelling, design, and content strategy, and improving user experience, SEO, and accessibility to meet enrollment goals
Developed a governance strategy for the main website as well as approved microsites to ensure the quality and maintenance of the university's web properties campus-wide
Initiated and managed the implementation of innovative website personalization features to include a live chat widget on select pages and an automated pop-up box promotion for key admissions events
Incorporated marketing splash pages into the website's content management system to ease development and efficiency of launching digital marketing campaigns, improving conversions by 100% in the first year and saving $50K/year
Collaborate with the university's communications team on the storytelling strategy for the website and social media channels
Responsible for driving the overall strategic vision of the ReadWriteThink.org program, while also supervising a collaborative project team and managing the day-to-day aspects of content development and functionality enhancements.
Secured $3.3M in grant funding by crafting annual work plans for ReadWriteThink.org that continually pushed the limits of educational technology, thus ensuring renewal of the grant from the Verizon Foundation for 9 years straight.
Developed a content-rich, award-winning website, voted best education site to download lesson plans by Edutopia, highlighted in Good Housekeeping magazine, and cross-referenced in the leading literacy education journals.
Supervised a highly collaborative 20+ project team, both internal and external, producing more than 150 new web resources per year, troubleshooting and reducing development delays, and inspiring creativity and leadership among all team players.
Increased site usage by 20% year over year, reaching a record 25 million visits in 2012 through a combination of strategic interactive content development and targeted marketing/social media strategies.
Researched mobile technologies, particularly those related to tablet devices in education, and developed specs for two literacy-based mobile apps
Demonstrated proficiency in written and oral presentations to senior leadership
Development Editor, Nursing and Medical Test Prep, 06/1996 to 07/2002 Lippincott Williams & Wilkins – City, STATE,
Developed strong analytical skills by reviewing project proposals against market reviews, competitive offerings, and financial forecasts, and offering recommendations for publication.
Managed and edited multiple, complex assigned projects, developing solid rapport with authors and vendors, and ensuring target dates, project specifications, and budgets were met.
Assisted in the development of ancillary and stand-alone electronic products.
Utilized strong written communication and editing skills, focusing on organization, consistency, and grammar, and resulting in high-quality publications.
Coordinated effectively with numerous internal business units and external vendors involved in the development of projects, managing work effort independently yet collaboratively with the full team.
Delivered clear and informative presentations about projects at internal staff meetings and also at annual sales meetings to facilitate promotion and sales of products.
Effectively used decision-making and problem-solving skills, escalating issues appropriately and recommending solutions to resolve conflict.
Education
Certificate in Project Management: , Expected in Delaware Technical & Community College - Newark, DE GPA:
Supervision and Leadership Certificate: , Expected in University of Delaware - Wilmington, DE GPA:
Bachelor of Arts degree: English, Expected in Widener University - Chester, PA, GPA:
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