As a communications leader with 18+ years of experience, I have raised the profile of mission driven organizations like the World Bank, USAID, UNICEF, Islamic Development Bank and non-profits by rolling out data-driven marketing and communications strategies. I drove engaging global campaigns on issues ranging from financial inclusion and tech for development to child marriage and water and sanitation.
Work History
07/XXX0 to Current
Director of Communications, CATALYZEVmware, Inc. – Orlando, FL,
Developed communications strategy and workplan for USAID CATALYZE, which seeks to mobilize $2 billion in private sector funding over 5 years to address global development challenges.
Increased brand awareness by developing technical and non-technical comms collateral, presentations, campaigns, articles and newsletters for stakeholders.
Oversaw online community of practice bringing together non-profits, banks, investors and policy-makers to accelerate private sector financing for social impact.
01/XXX0 to 07/XXX0
Digital Media Lead SpecialistIslamic Development Bank – City, STATE,
Developed IsDB's first corporate web and social media strategy and created web governance guidelines
Developed annual work plan and editorial calendar and designed campaigns around UN Days and major moments. Engaged staff ambassadors and partner organizations to amplify campaigns
Regularly monitored audience engagement and "sentiment" metrics
Trained country and regional staff on digital storytelling
Provided guidance to senior management on disclosure and access to information policy
05/2018 to 12/2019
Senior ConsultantCommunications And Knowledge Management – City, STATE,
FinEquity (CGAP): Rolled out communications strategy for women's financial inclusion community of practice. This included overseeing branding, member outreach and digital comms
TetraTech (USAID): Developed strategic communications work plan for seven-country USAID program to close financing gaps for water and sanitation
UNICEF/ UNFPA: Developed digital-first internal and external communications strategy for $233 million Global Program to Accelerate Action to End Child Marriage
BRAC (Bangladesh): Worked with senior management of world's largest
NGO to develop knowledge management strategy
05/2012 to 04/2018
Head of Communications, SME Finance ForumInternational Finance Corp (World Bank Group) – City, STATE,
Facilitated creation of global network with 150+ banks, fintechs, NGOs and development finance institutions to promote collaboration and accelerate small business finance. Established relationship management processes and tools to deepen partner engagement
Used innovative storytelling and multi-channel digital campaigns (web, social and mobile app) to reach variety of stakeholders including private sector, policy-makers, development partners
Increased visibility through branding and messaging. Oversaw development of all print and digital marketing and communications collateral including widely-cited IFC/G20 reports, brochures, pitch presentations, videos and event materials
Developed strategic partnerships with media outlets resulting in coverage from Financial Times, The Banker, Wall Street Journal and Development Finance
Organized high-profile events including G20, IMF-World Bank Annual Meeting sessions and other donor and private sector events
Hired, mentored and coached communications staff/ consultant
10/2003 to 04/2012
Manager - Online Communities/ Advisor to CEODevelopment Gateway Foundation – City, STATE,
Worked with clients like UNDP, UNIDO, World Bank, IDB and Hewlett Foundation to develop and implement digital solutions that promote collaboration, citizen engagement and social accountability.
Oversaw 100+ online communities of practice bringing together over 300,000 development practitioners
Supported CEO to develop annual business plan and direct business development and partnership efforts
Managed $100,000 challenge program to recognize innovators applying information technologies for development
Led 20-person cross-functional team based in Bangladesh
Skills
Strategic Communications
Digital Storytelling
Web and app development
Social media campaigns
Media relations
Branding and messaging
Videos
Stakeholder communications
Partnerships
Project management
Education
Expected in 05/2003
Master of Arts: Science, Technology And Innovation Policy George Washington University - Washington DC, GPA:
Expected in 05/2001
Bachelor of Arts: Double Major in Astrophysics & Business-Economics Agnes Scott College - Atlanta, GA, GPA:
Expected in 04/XXX1
Certification: Documentary Film-making NY Film Academy - NY, GPA:
Expected in 03/2019
Certification: Design Thinking For The Social Sector University Of Virginia - VA, GPA:
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