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Director of Communications and Research Resume Example

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DIRECTOR OF COMMUNICATIONS AND RESEARCH
Summary

Experienced executive offering communications expertise gained through 20-plus years of successful B2B and B2C awareness and advocacy campaigns. Motivating leader with history of building and managing collaborative teams in a remote environment. Proficient at identifying critical issues and integrating innovative solutions to achieve organizational objectives. Strong relationship builder who works well with stakeholders and teams, and is adept at forming partnerships and developing allies.

Experience
Director of Communications and Research | 03/2020 to Current
Petroleum Equipment and Services Association - Houston, TX
  • Founded a new communications and media relations department and reached an audience of 481.3 million with strategic messaging in the first half of 2020.
  • Built and maintained corporate image, brand and identity.
  • Established working relationships with key energy sector media, which resulted in PESA's first proactive media placements in outlets including BBC, Reuters, Bloomberg, Axios, Politico and the Houston Chronicle.
  • Led crisis response and policy communications to an oil price war and demand collapse due to the COVID-19 pandemic.
  • Initiated and completed research to quantify oilfield equipment and services sector employment, which resulted in widespread coverage and was used in congressional testimony.
  • Created social media editorial calendar and oversaw daily execution and measurement.
  • Collaborated with senior leadership on government relations strategy.
  • Researched and recommended potential new members for recruitment, as well as potential new revenue streams made necessary by the COVID-19 pandemic.
  • Wrote and placed op-eds by association executives to support strategic policy objectives.
  • Oversawdesign and execution of PESA's B2B communications plan that leveraged social media and PESA communications channels to keep members up to date with the information and resources needed to manage the COVID-19 pandemic. Grew social following by more than 20%.
Director of Media Relations | 06/2006 to 03/2020
RV Industry Association - Reston, Virginia
  • Led a cross-functional team of staff, member company personnel and external agencies to design and implement a comprehensive communications campaign reaching consumers with positive media coverage of the RV lifestyle, as well as the strength and health of the $114 billion RV industry.
  • Devised public relations strategies to engage with and influence general public in support of accomplishing business objectives and boosting member company sales to record levels.
  • Cultivated large network of media, influencers and communications professionals to maintain strong partnerships, secure positive coverage and facilitate quick dissemination of information.
  • Achieved multiple appearances for the industry on NBC's Today, FOX & Friends, CBS News, New York Times, Wall Street Journal, and other top-tier outlets.
  • Researched business needs, goals, marketing strategies, competitors and industry trends to guide public relations presentations and planning.
  • Led internal staff and external agencies to design and execute targeted market awareness campaign, which helped boost recreation vehicle sales to people of color from 3% in 2014 to 16% in 2019.
  • Oversaw B2B communications strategy and execution.
  • Lead crisis communications strategist and media spokesperson.
  • Managed day-to-day workflow with external public relations agencies.
  • Designed and led implementation of B2C and B2B digital and social media strategies.
  • Supervised creation and execution of an award-winning Centennial Celebration PR campaign in 2010, which provided the industry with positive media coverage as it emerged from effects of the Great Recession.
  • Authored press releases and communications materials to share vital information and promote intended message.
Director of Communications | 09/1999 to 06/2006
American Forest & Paper Association - Washington, DC
  • Expert translator of complex ideas into clear and simple messages.
  • Collaborated with cross-functional teams to devise public relations, media relations, government advocacy and crisis communications strategies.
  • As senior speechwriter and ghostwriter for senior leadership and industry executives, researched, wrote and prepared speakers to deliver 40-plus speeches per year.
  • Led creation of association publications including an executive industry news summary, and annual reports, which won the ASAE Gold Circle Award in consecutive years.
  • Wrote and edited congressional testimony.
  • Planned and produced advocacy and industry events, and press conferences.
Skills
  • Written and verbal communications
  • Research and Data Analysis
  • Issue researching and resolution
  • In-depth knowledge of markets and relationships
  • Outstanding computer proficiency
  • Brand communications
  • Spokesperson experience
  • Strategic planning
  • Social media expertise
  • Communications leadership
  • Team building
  • Microsoft Office and Apple business apps
  • Google G Suite
  • Google AdWords and Google Analytics
  • CMS: Drupal, WordPress, Squarespace and more.
  • Cision, Meltwater, Muckrack, Trendkite
  • Salesforce
  • Digital Marketing: SEO, organic, paid search, content marketing, social media
  • Influencer Campaigns
Education and Training
Old Dominion University - Norfolk, VA
Bachelor of Arts
English, 05/1992
AWARDS & HONORS
  • ASAE Gold Circle Award (twice)
  • PR News Nonprofit Award
  • MARCOM Platinum Award
  • IABC Silver Inkwell Award
  • PRSA “Pepperpot” Award
Additional Information
  • Deputy Managing Editor at Vox Media's BulletsForever.com.
  • Mentor and writing coach who has helped young writers develop their craft and become professionals.
  • Leader and innovator in the use of statistical analysis in professional basketball.
  • More than two decades writing about the NBA for online media outlets, including Vox Media's SB Nation, Vice, Sports Illustrated, NBC Sports, RealGM and Hoopsworld.
  • Freelance writer who once published an article about playing in a celebrity golf tournament...as a celebrity.
  • Author of a mystery novel.
  • Married 25 years with three children – two in graduate school at the University of Florida and Indiana University, and one a junior at Old Dominion University.
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Resume Overview

Companies Worked For:

  • Petroleum Equipment and Services Association
  • RV Industry Association
  • American Forest & Paper Association

School Attended

  • Old Dominion University

Job Titles Held:

  • Director of Communications and Research
  • Director of Media Relations
  • Director of Communications

Degrees

  • Bachelor of Arts

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