QUALIFICATION PROFILE____________________________________________
Strategic thinking manager with a talent for envisioning the big picture yet analytical in nature to cultivate and manage the details. Excellent understanding of software systems with in-depth experience managing CRM and POS systems. Advanced skills in client management, administrative procedures, business management, data analytics/reporting, sales and sales support.
Highlights
Guest services
Inventory control procedures
Merchandising expertise
Loss prevention
Cash register operations
Product promotions
Education
Middlesex College - Business Villanova , Expected in – –: - GPA:
Accomplishments
Experience
- CRM Implementation Manager , , -
Manager for the data and analytic portion of the corporate CRM initiative.
Traveled nationwide conducting fieldwork with franchise owners.
Managed the data collection and customer support staff to ensure deadlines and objectives were met.
Transitioned several prospecting databases and individual contact management data into the CRM tool (Salesforce.com).
Completed database cleansing, standardization, and de-duplication for CRM usage and reporting.
Negotiated, developed & managed relationships with large vendors including DNB, InfoUSA and Experian.
- Marketing & Development Consultant , , -
Contracted by WBBI to analyze market information and customer trends with the goal of plotting 200 new franchise locations across the US.
Utilized and managed the GIS mapping software (Scout via Buxton Co.) to accomplish this goal.
Acted as point of contact and vendor manager for the software on behalf of WBBI.
Analyze corporate point of sale system (MindBody) to compile client referral data for use in defining new marketing initiatives.
Caterpillar - Client Research Analyst , , -
a leading digital and direct marketing company, helps companies of all sizes connect with consumers to drive business results through its Valpak and Savings.com businesses.
Provided research, segmentation, psychographic and demographic consultation to support local & national sales for direct mail consumer programs.
Corporate Subject Matter Expert on advanced excel reporting and analysis.
Utilized knowledge and direct marketing experience to design and formulate research related data analysis, presentations, proposals, and recommendations for new clients & up-sell opportunities on existing clients.
Advanced knowledge on all aspects of standard GIS data, cartography, postal geography, Scarborough, Simmons, Claritas, and PRIZM NE data, marketing research and the direct mail industry.
- Account Manager , , -
Initiate dialogue with current customers to uncover up-sell opportunities.
Liaison between national sales department and legal department to prepare customized contracts for each new client.
Developed various tracking reports from SAP used to measure key sales metrics and financial reporting to senior management.
St Microelectronics - Sr. Financial Analyst , , September 2011 - Current
is one of the largest wellness franchise organizations in the United States.
The company owns Fitness Together Franchise Corporation (Fitness Together), which franchises one-on-one and small group personal physical fitness training studios, and Elements Therapeutic Massage, Inc.
Elements), which franchises Elements Therapeutic Massage studios, providing custom therapeutic massage to meet clients' individual needs.
Responsible for compilation and analysis of marketing and financial data for both corporate brands.
Identify and implement key performance indicators (KPI's) and measuring success against them.
Identify gaps in metric driven knowledge and create systems of measure through aggregated data.
Provide recommendations to sales, marketing & Operations teams on success metrics.
Manage KPI database which provides an all access view of KPI's and financial success across all franchisees.
Develop self- reporting tools for Marketing including an online Google form Advertising Spend submission process.
- DataMentors, llc , , 12/2007 - 05/2010
DataMentors is a leading provider in Data Quality, Marketing Analytics, Database Marketing and Business Intelligence Solutions.
It leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.
John Wiley & Sons, Inc. - Manager , , December 2006 - December 2007
Develop and manage relationships with key prospects and 30+ customers, with the goal of driving revenue and providing exceptional client service within a software and services corporation.
Monitor software maintenance contracts for service & data usage compliance.
Draft and negotiate contract language and costs for client renewals and maintenance agreements.
In 2009, re-signed $500,000 worth of business which represents 25% of total corporate revenue.
Draft RFP reposes for new prospects.
Management of vendors including the identification of the best partner for a project, cost & service delivery negotiations and ongoing management of the relationships.
Saved company 15% in outsourced costs in 2009 versus 2008.
Create process documentation using a variety of tools including Visio.
Areas of focus include representation of the process flows, the actors within it, alerts & notifications, escalations, Standard Operating Procedures, and Service Level Agreements.
Implemented, manage and provide analysis on.
Circle K Stores, Inc. - Business Analyst , , March 2001 - July 2006
Responsible for revenue tracking, forecasting and price negotiations with vendors.
Participated in writing RFP responses for new prospects.
Formulated recommendations for needed software implementations, training, and usage and vendor partnerships.
Client facing business analyst on an internal consulting team whose efforts are focused on a multi-phased effort to develop and merge the CRM initiatives of a nationally recognized restaurant corporation that has four separate restaurant concepts in order to produce a guest centric CRM program across concepts.
Conducted interviews with the key personnel and executive level sponsors from each concept to gather data, analyze and report on current practices, pain points and opportunities for process improvements.
Managed the day to day relationship with fortune 500 corporate accounts to gather and analyze Marketing Campaign/Program requirements and translate into production project requirements such as direct mail campaigns and database design changes.
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