, , 609 Johnson Ave., 49204, Tulsa, OK100 Montgomery St. 10th Floor
H: (555) 432-1000
C:
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Date of Birth:
India:
:
single:
Professional Summary
Results-driven Marketing & PR executive bringing progressive background building and executing strategic campaigns across healthcare, research, science and medicine, nonprofits, and service industries & organizations. Natural leader with exceptional skills in partner, community and customer relations. Manages competing priorities with organized and resourceful approaches. Demonstrated record of driving results and adept at fostering cross-functional collaboration.
Skills
Public and Media Relations
Business Strategy Development
Communications Strategies
Strategic Marketing
Social Media Platforms
Content Strategy
Business Opportunity Development
Media Monitoring
Corporate Communications
Creative Direction
Internal and External Communications
Pitching Media
Work History
Communications & Strategy Advisor, 01/2021 - Current Allegro Microsystems, Inc. – Auburn Hills, MI,
Inspected layouts, advertising copy, edited scripts, audio, videotapes and other promotional material to adhere to specifications.
Cultivated productive relationships with major businesses, securing profitable partnerships.
Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers. Improved website/call-center traffic by 8-18% YOY.
Director of Communications, Northern Region, 05/2018 - 12/2020 Hackensack Meridian Health System – City, STATE,
Directed 8 staff members, 15+ freelancers, 20 consultants & vendors, internal/external PR, and marketing activities, including digital marketing, corporate communications, and media relations.
Executed multi-media marketing campaign to increase patient volume percentage 15% in 1 year at John Theurer Cancer Center.
Engaged internal/external audiences in re-establishing regional leadership position for emergency medicine while executing system rebranding to support launch of $45M emergency pavilion.
Achieved 20% increase in volume over 24-months while devising community outreach campaign to improve brand image and regain market share.
Steered crisis communications and managed emergency preparedness with U.S. Department of Homeland Security.
Interacted with executive leadership and board of directors to craft corporate mission while designing dozens of websites to support entire organization and individual clinical service lines.
Launched health system re-branding initiative, including verbal, visual, and emotional attributes to elevate traditional and digital graphic platforms.
Enhanced patient volume in orthopedic, urologic, oncologic, pediatric surgical procedures for five consecutive years, along with supporting program development, provider expansion, and patient interactions.
Collaborated with media representatives to optimize coverage of special events.
Developed advertising tactics and implemented new solutions for increased brand awareness.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Worked with marketing department to create targeted advertising strategies for key customer demographics.
Manager, Network Oncology Communications, 03/2017 - 12/2020 Hackensack Meridian Health System – City, STATE,
Reviewed performance data to monitor and measure productivity, goal progress and activity levels. Earned 250-300 annual media mentions in national and NY metro region.
Maximized productivity by keeping detailed records of daily progress and identifying and rectifying areas for improvement in over 20 clinical areas.
Delivered feedback to decision-makers regarding employee performance and training needs.
Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Director of Marketing & Communications, 03/2004 - 03/2017 Holy Name Medical Center – City, STATE,
Organized and executed robust, creative experiential marketing events.
Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Managed annual marketing budget in excess of $5M.
Developed and presented quarterly marketing plans and reports to CEO and shareholders.
Senior Manager, Marketing and Business Development, 01/2000 - 01/2003 Grid Partners – City, STATE,
Developed strategic marketing communications and identified audiences for targeted messages.
Delivered design and implementation of award-winning brand experiences for many world renown companies, including: Cartier, Chase Bank, Chanel, Tumi, Hugo Boss, L'Occitane, Mont Blanc, and Samsonite.
Oversaw reporting functions to executive leadership.
Manager, Marketing & Public Relations, 09/1998 - 05/2001 Ted, Inc. – City, STATE,
Delivered customized PR campaigns for internationally recognized brands in the publishing and retail industries, including GQ, Conde Nast Traveler, InStyle, Elle Decor, Food & Wine, Travel & Leisure, Cosmopolitan, the Danziger Gallery, Michael C. Fina, Shiseido, Stride Rite and UGG Australia
Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Education
Digital Media - Professional Graduate Studies: Marketing, Expected in 05/2014 - New York University - New York, GPA:
Master of Science: Public Health And Administrative Science, Expected in 05/2008 - Fairleigh Dickinson University - Teaneck, NJ GPA:
BBA: Design Marketing & Communications, Expected in 05/2001 - New School University - Parsons - New York, NY, GPA:
Skills
Public and Media Relations
Business Strategy Development
Communications Strategies
Strategic Marketing
Social Media Platforms
Content Strategy
Business Opportunity Development
Media Monitoring
Corporate Communications
Creative Direction
Internal and External Communications
Pitching Media
Work History
Communications & Strategy Advisor, 01/2021 - Current Emissary Communications – New York, NY
Inspected layouts, advertising copy, edited scripts, audio, videotapes and other promotional material to adhere to specifications.
Cultivated productive relationships with major businesses, securing profitable partnerships.
Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers. Improved website/call-center traffic by 8-18% YOY.
Director of Communications, Northern Region, 05/2018 - 12/2020 Hackensack Meridian Health System – Edison, NJ
Directed 8 staff members, 15+ freelancers, 20 consultants & vendors, internal/external PR, and marketing activities, including digital marketing, corporate communications, and media relations.
Executed multi-media marketing campaign to increase patient volume percentage 15% in 1 year at John Theurer Cancer Center.
Engaged internal/external audiences in re-establishing regional leadership position for emergency medicine while executing system rebranding to support launch of $45M emergency pavilion.
Achieved 20% increase in volume over 24-months while devising community outreach campaign to improve brand image and regain market share.
Steered crisis communications and managed emergency preparedness with U.S. Department of Homeland Security.
Interacted with executive leadership and board of directors to craft corporate mission while designing dozens of websites to support entire organization and individual clinical service lines.
Launched health system re-branding initiative, including verbal, visual, and emotional attributes to elevate traditional and digital graphic platforms.
Enhanced patient volume in orthopedic, urologic, oncologic, pediatric surgical procedures for five consecutive years, along with supporting program development, provider expansion, and patient interactions.
Collaborated with media representatives to optimize coverage of special events.
Developed advertising tactics and implemented new solutions for increased brand awareness.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Worked with marketing department to create targeted advertising strategies for key customer demographics.
Manager, Network Oncology Communications, 03/2017 - 12/2020 Hackensack Meridian Health System – Edison , NJ
Reviewed performance data to monitor and measure productivity, goal progress and activity levels. Earned 250-300 annual media mentions in national and NY metro region.
Maximized productivity by keeping detailed records of daily progress and identifying and rectifying areas for improvement in over 20 clinical areas.
Delivered feedback to decision-makers regarding employee performance and training needs.
Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Director of Marketing & Communications, 03/2004 - 03/2017 Holy Name Medical Center – Teaneck, NJ
Organized and executed robust, creative experiential marketing events.
Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Managed annual marketing budget in excess of $5M.
Developed and presented quarterly marketing plans and reports to CEO and shareholders.
Senior Manager, Marketing and Business Development, 01/2000 - 01/2003 Grid Partners – New York, NY
Developed strategic marketing communications and identified audiences for targeted messages.
Delivered design and implementation of award-winning brand experiences for many world renown companies, including: Cartier, Chase Bank, Chanel, Tumi, Hugo Boss, L'Occitane, Mont Blanc, and Samsonite.
Oversaw reporting functions to executive leadership.
Manager, Marketing & Public Relations, 09/1998 - 05/2001 Ted, Inc. – New York, NY
Delivered customized PR campaigns for internationally recognized brands in the publishing and retail industries, including GQ, Conde Nast Traveler, InStyle, Elle Decor, Food & Wine, Travel & Leisure, Cosmopolitan, the Danziger Gallery, Michael C. Fina, Shiseido, Stride Rite and UGG Australia
Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
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Resume Overview
School Attended
New York University
Fairleigh Dickinson University
New School University - Parsons
Job Titles Held:
Communications & Strategy Advisor
Director of Communications, Northern Region
Manager, Network Oncology Communications
Director of Marketing & Communications
Senior Manager, Marketing and Business Development