LiveCareer-Resume
Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Professional Summary

Results-driven Marketing & PR executive bringing progressive background building and executing strategic campaigns across healthcare, research, science and medicine, nonprofits, and service industries & organizations. Natural leader with exceptional skills in partner, community and customer relations. Manages competing priorities with organized and resourceful approaches. Demonstrated record of driving results and adept at fostering cross-functional collaboration.

Skills
  • Public and Media Relations
  • Business Strategy Development
  • Communications Strategies
  • Strategic Marketing
  • Social Media Platforms
  • Content Strategy
  • Business Opportunity Development
  • Media Monitoring
  • Corporate Communications
  • Creative Direction
  • Internal and External Communications
  • Pitching Media
Work History
Communications & Strategy Advisor, 01/2021 - Current
Allegro Microsystems, Inc. Auburn Hills, MI,
  • Inspected layouts, advertising copy, edited scripts, audio, videotapes and other promotional material to adhere to specifications.
  • Cultivated productive relationships with major businesses, securing profitable partnerships.
  • Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
  • Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers. Improved website/call-center traffic by 8-18% YOY.
Director of Communications, Northern Region, 05/2018 - 12/2020
Hackensack Meridian Health System City, STATE,
  • Directed 8 staff members, 15+ freelancers, 20 consultants & vendors, internal/external PR, and marketing activities, including digital marketing, corporate communications, and media relations.
  • Executed multi-media marketing campaign to increase patient volume percentage 15% in 1 year at John Theurer Cancer Center.
  • Engaged internal/external audiences in re-establishing regional leadership position for emergency medicine while executing system rebranding to support launch of $45M emergency pavilion.
  • Achieved 20% increase in volume over 24-months while devising community outreach campaign to improve brand image and regain market share.
  • Steered crisis communications and managed emergency preparedness with U.S. Department of Homeland Security.
  • Interacted with executive leadership and board of directors to craft corporate mission while designing dozens of websites to support entire organization and individual clinical service lines.
  • Launched health system re-branding initiative, including verbal, visual, and emotional attributes to elevate traditional and digital graphic platforms.
  • Enhanced patient volume in orthopedic, urologic, oncologic, pediatric surgical procedures for five consecutive years, along with supporting program development, provider expansion, and patient interactions.
  • Collaborated with media representatives to optimize coverage of special events.
  • Developed advertising tactics and implemented new solutions for increased brand awareness.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Worked with marketing department to create targeted advertising strategies for key customer demographics.
Manager, Network Oncology Communications, 03/2017 - 12/2020
Hackensack Meridian Health System City, STATE,
  • Reviewed performance data to monitor and measure productivity, goal progress and activity levels. Earned 250-300 annual media mentions in national and NY metro region.
  • Maximized productivity by keeping detailed records of daily progress and identifying and rectifying areas for improvement in over 20 clinical areas.
  • Delivered feedback to decision-makers regarding employee performance and training needs.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Director of Marketing & Communications, 03/2004 - 03/2017
Holy Name Medical Center City, STATE,
  • Organized and executed robust, creative experiential marketing events.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Managed annual marketing budget in excess of $5M.
  • Developed and presented quarterly marketing plans and reports to CEO and shareholders.
Senior Manager, Marketing and Business Development, 01/2000 - 01/2003
Grid Partners City, STATE,
  • Developed strategic marketing communications and identified audiences for targeted messages.
  • Delivered design and implementation of award-winning brand experiences for many world renown companies, including: Cartier, Chase Bank, Chanel, Tumi, Hugo Boss, L'Occitane, Mont Blanc, and Samsonite.
  • Oversaw reporting functions to executive leadership.
Manager, Marketing & Public Relations, 09/1998 - 05/2001
Ted, Inc. City, STATE,
  • Delivered customized PR campaigns for internationally recognized brands in the publishing and retail industries, including GQ, Conde Nast Traveler, InStyle, Elle Decor, Food & Wine, Travel & Leisure, Cosmopolitan, the Danziger Gallery, Michael C. Fina, Shiseido, Stride Rite and UGG Australia
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Education
Digital Media - Professional Graduate Studies: Marketing, Expected in 05/2014
-
New York University - New York,
GPA:
Master of Science: Public Health And Administrative Science, Expected in 05/2008
-
Fairleigh Dickinson University - Teaneck, NJ
GPA:
BBA: Design Marketing & Communications, Expected in 05/2001
-
New School University - Parsons - New York, NY,
GPA:
Skills
  • Public and Media Relations
  • Business Strategy Development
  • Communications Strategies
  • Strategic Marketing
  • Social Media Platforms
  • Content Strategy
  • Business Opportunity Development
  • Media Monitoring
  • Corporate Communications
  • Creative Direction
  • Internal and External Communications
  • Pitching Media
Work History
Communications & Strategy Advisor, 01/2021 - Current
Emissary Communications New York, NY
  • Inspected layouts, advertising copy, edited scripts, audio, videotapes and other promotional material to adhere to specifications.
  • Cultivated productive relationships with major businesses, securing profitable partnerships.
  • Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
  • Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers. Improved website/call-center traffic by 8-18% YOY.
Director of Communications, Northern Region, 05/2018 - 12/2020
Hackensack Meridian Health System Edison, NJ
  • Directed 8 staff members, 15+ freelancers, 20 consultants & vendors, internal/external PR, and marketing activities, including digital marketing, corporate communications, and media relations.
  • Executed multi-media marketing campaign to increase patient volume percentage 15% in 1 year at John Theurer Cancer Center.
  • Engaged internal/external audiences in re-establishing regional leadership position for emergency medicine while executing system rebranding to support launch of $45M emergency pavilion.
  • Achieved 20% increase in volume over 24-months while devising community outreach campaign to improve brand image and regain market share.
  • Steered crisis communications and managed emergency preparedness with U.S. Department of Homeland Security.
  • Interacted with executive leadership and board of directors to craft corporate mission while designing dozens of websites to support entire organization and individual clinical service lines.
  • Launched health system re-branding initiative, including verbal, visual, and emotional attributes to elevate traditional and digital graphic platforms.
  • Enhanced patient volume in orthopedic, urologic, oncologic, pediatric surgical procedures for five consecutive years, along with supporting program development, provider expansion, and patient interactions.
  • Collaborated with media representatives to optimize coverage of special events.
  • Developed advertising tactics and implemented new solutions for increased brand awareness.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Worked with marketing department to create targeted advertising strategies for key customer demographics.
Manager, Network Oncology Communications, 03/2017 - 12/2020
Hackensack Meridian Health System Edison , NJ
  • Reviewed performance data to monitor and measure productivity, goal progress and activity levels. Earned 250-300 annual media mentions in national and NY metro region.
  • Maximized productivity by keeping detailed records of daily progress and identifying and rectifying areas for improvement in over 20 clinical areas.
  • Delivered feedback to decision-makers regarding employee performance and training needs.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Director of Marketing & Communications, 03/2004 - 03/2017
Holy Name Medical Center Teaneck, NJ
  • Organized and executed robust, creative experiential marketing events.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Managed annual marketing budget in excess of $5M.
  • Developed and presented quarterly marketing plans and reports to CEO and shareholders.
Senior Manager, Marketing and Business Development, 01/2000 - 01/2003
Grid Partners New York, NY
  • Developed strategic marketing communications and identified audiences for targeted messages.
  • Delivered design and implementation of award-winning brand experiences for many world renown companies, including: Cartier, Chase Bank, Chanel, Tumi, Hugo Boss, L'Occitane, Mont Blanc, and Samsonite.
  • Oversaw reporting functions to executive leadership.
Manager, Marketing & Public Relations, 09/1998 - 05/2001
Ted, Inc. New York, NY
  • Delivered customized PR campaigns for internationally recognized brands in the publishing and retail industries, including GQ, Conde Nast Traveler, InStyle, Elle Decor, Food & Wine, Travel & Leisure, Cosmopolitan, the Danziger Gallery, Michael C. Fina, Shiseido, Stride Rite and UGG Australia
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.

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Resume Overview

School Attended

  • New York University
  • Fairleigh Dickinson University
  • New School University - Parsons

Job Titles Held:

  • Communications & Strategy Advisor
  • Director of Communications, Northern Region
  • Manager, Network Oncology Communications
  • Director of Marketing & Communications
  • Senior Manager, Marketing and Business Development
  • Manager, Marketing & Public Relations

Degrees

  • Digital Media - Professional Graduate Studies
  • Master of Science
  • BBA

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