communications director augmented reality resume example with 14+ years of experience

Jessica Claire
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Communications Director with 14+ years' experience known for exceptional organization, collaboration and media strategy skills. Strength in navigating complex launches, initiatives and tough executives. Achievements include launching eight hardware products in five years and driving ongoing awareness for all products and services.

  • Communication planning and execution
  • Specialty in hardware and emerging technology communication
  • Media relations expert across business, technology, consumer and broadcast
  • Writing and editing (messaging, releases, keynote, social and more)
  • Crisis communications
  • Team development and management
Communications Director, Augmented Reality , 09/2019 to Current
Facebook Reality Labs (FRL)City, STATE,
  • Responsible for communications strategy, planning and execution for Augmented Reality products (Spark AR, Ray-Ban Stories), Portal, Facebook Reality Labs Research and XR technology.
  • Works closely with product group leads, product marketing and engineering to determine GTM strategy and ongoing momentum plans.
  • Brought FRL's first glasses wearable to market (Ray-Ban Stories) simultaneously in six countries; developed strategy and executed launch strategy and simultaneous product reviews.
  • Drive steady drumbeat of AR specific news to drive awareness for the key technologies needed for future AR glasses (e.g. EMG/input, audio).
  • Maintain relationships with key press and creators both in launch periods and beyond.
Communications Manager, VR Product, 03/2016 to 12/2020
OculusCity, STATE,
  • Developed launch strategy and ongoing proactive communications for all Oculus headsets (Oculus Rift & Rift S, Oculus Go, Oculus Quest and Quest 2).
  • Oversaw mobile VR (Gear VR) communications to seed awareness of virtual reality with mainstream audiences.
  • Architected product reviews program for Oculus devices, implementing a high-touch reviews program blueprint for all hardware products.
  • Determined media + product demo strategy for events like Oculus Connect, CES, GDC and more; drove execution on site.
  • Drove programs for non-gaming content for VR devices to broaden the narrative beyond gaming; oversaw communications for Oculus Story Studio (narrative VR) and Oculus Medium (2D modelling tool) and other 3rd party developers.
  • Deep experience with consumer press activations, crisis communications (product and corporate), executive communications, media training, keynote development, asset development and more.
Director, Account Supervisor, Senior Account Executive, 07/2010 to 02/2016
The OutCast AgencyCity, STATE,
  • Client/Industry Portfolio: Consumer products/wearables (Jawbone), Venture Capital (Andreessen Horowitz), Virtual Reality (Oculus), Marketing/Advertising (Pinterest, Facebook), Government Innovation/Cyber Security (DARPA), Payments (Stripe), B2B/Enterprise (VMware).
  • Drove strategic planning (near and long term), execution and team management for multiple clients' communications/integrated marketing programs.
  • Oversaw budgets totaling approximately $1.7 million in annual revenue.
  • Led cross functional teams ranging from 4-9 people in San Francisco and NYC; directly managed three junior staff members through weekly meetings, goal setting and yearly performance reviews.
  • Maintained media relationships across broadcast, business consumer, tech and design press.
  • Guided strategic planning for Andreessen Horowitz general partners and related firm initiatives.
  • Oversaw Jawbone's key health and audio product lines as an embedded lead; drove product launches, extensive high touch review and data programs, thought leadership and corporate initiatives; navigated more than six new product launches in four years.
  • Led Facebook monetization team during a key time period (pre-IPO) via storytelling/media strategy with key verticals.
Senior Account Executive, Account Executive, Account Coordinator, 06/2007 to 07/2010
SHIFT CommunicationsCity, STATE,
  • Spearheaded media programs ranging from news driven product launches, creative campaigns, rapid reaction to industry news and proactive pitch campaigns.
  • Fostered media and blogger relationships on behalf of clients and regularly secured coverage in top tier media.
  • Executed analyst relations programs for multiple clients (paid relationships with top firms such as Gartner, Forrester, etc.) as well as developed analyst relations for smaller startup clients.
  • Managed and advised junior staff, through overseeing daily activities including client relations, reporting, pitch writing and media relations efforts in addition to leading training sessions for intern through SAE level peers.
  • Created quarterly and six-month PR plans tailored to client product roadmaps as well as creative campaigns to keep momentum up during slow news cycles.
  • Provided strategic social media counsel for use of Twitter, Facebook, the SHIFT created Social Media News release, corporate blog, video blogging and LinkedIn.
  • Assisted clients at industry tradeshows, events and in-person media briefings.
Education and Training
Bachelor of Arts: Communication, Journalism, Expected in to Santa Clara University - Santa Clara, CA
: , Expected in to Syracuse University - Florence,
Study Abroad Program, Arts and Sciences
Additional Information
  • Recipient of The OutCast Agency Excellence and Integrity Award for stellar account work
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Resume Overview

School Attended

  • Santa Clara University
  • Syracuse University

Job Titles Held:

  • Communications Director, Augmented Reality
  • Communications Manager, VR Product
  • Director, Account Supervisor, Senior Account Executive
  • Senior Account Executive, Account Executive, Account Coordinator


  • Bachelor of Arts

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