Interview Q&A: Give Me An Example Of Your Creativity

Gabriela Hernandez
by Gabriela Hernandez   CPRW, Career Advice Expert 
Last Updated: May 22, 2023 

For almost every job, you’ll need technical skills but also a creative mindset. Employers know this balance is key in finding the best candidate, which is why they ask: “Give me an example of your creativity.”

We want to prepare you with the right knowledge and steps to answer this question as best as you can, which is why in this article, we will:

  • explore why employers ask this question
  • delve into effective strategies for answering it
  • provide sample responses to inspire you
  • and highlight common mistakes to avoid

By understanding the significance of this question and mastering the art of responding, you can confidently navigate your next interview and impress potential employers with your creative prowess.

Why employers ask this question

The question, “Give me an example of your creativity,” holds significant importance for employers during the interview process. There are several reasons why employers include this question in their repertoire.

Valuing creativity in the work environment

Creativity is highly valuable in today’s dynamic and evolving work environment. Employers seek individuals who can bring fresh perspectives, innovative ideas, and unconventional solutions.

Assessing critical thinking and outside-the-box approach

Employers aim to assess a candidate’s ability to think critically and outside the box by asking for an example of creativity. They want to gauge whether the candidate can approach challenges with a creative mindset, adapt to changing circumstances, and offer unique solutions that can drive business growth.

Evaluating problem-solving skills

Creativity is an essential skill for finding innovative solutions to complex problems. Employers ask this question because they want to identify candidates with the best problem-solving skills. Those candidates who can navigate obstacles and generate innovative approaches will likely lead to improved organizational efficiency and productivity.

Identifying enthusiasm and passion

By asking about creativity, employers can gauge a candidate’s enthusiasm and passion for their work. Creativity often stems from a genuine interest and dedication to a particular field or industry. Employers want employees with an innate drive to impact change that is aligned with the company’s mission.

Gauging communication skills

This question also gives employers insights into a candidate’s ability to communicate effectively. The candidate’s response reveals their storytelling skills, articulation of ideas, and ability to present their creative endeavors coherently. Strong communication skills are highly valued in professional settings as they facilitate collaboration and understanding and effectively convey ideas.

Understanding why employers ask this question is essential for candidates to prepare well-crafted and thoughtful responses. By recognizing the significance placed on creativity, problem-solving abilities, enthusiasm, and communication skills, candidates can address these aspects effectively and leave a lasting impression on potential employers.

How to answer this question

A compelling response to the interview question, “Give me an example of your creativity,” requires thoughtful preparation and a strategic approach. The strategies will help you answer this interview question with total ease:

  • Choose a relevant example

    Don’t just blurt the first thought that pops into your head. Choose an example of your creativity that is relevant to the job you want. It should highlight your creativity in a work-related context, demonstrating your ability to innovate and problem-solve within the industry or field.

  • Provide context

    Begin your response by setting the stage and providing context for the situation. Explain the challenge or problem you encountered that required a creative solution. This context helps the interviewer understand the circumstances and appreciate the significance of your response.

  • Describe your creative process

    Clearly outline the steps you took to address the challenge creatively. Discuss the innovative ideas or approaches you considered, highlighting how you generated and evaluated various options. Emphasize the reasoning behind your decisions to showcase your critical thinking skills.

  • Highlight the outcome

    Share the successful outcome or impact of your creative solution. Explain how your innovative approach resolved the problem, improved efficiency, or contributed to achieving organizational goals. Use measurable results or positive feedback to substantiate the effectiveness of your creativity.

  • Showcase transferable skills

    While discussing your example, emphasize the transferable skills that your creativity exemplifies. These include problem-solving, adaptability, collaboration and effective communication. Linking your creativity to these valuable skills helps the interviewer understand its broader relevance to the job.

  • Be authentic and enthusiastic

    Share your example with enthusiasm and confidence. Let your passion for the work and your creative abilities shine through. Authenticity in your response will leave a lasting impression on the interviewer and demonstrate your genuine dedication to your craft.

  • Practice and refine

    Before the interview:

    Practice answering this question using your chosen example.

    Focus on delivering a concise and engaging response that effectively showcases your creativity.

    Seek feedback from friends, family, or mentors to refine your delivery and ensure clarity in your storytelling.

Sample answers by job title

Graphic Designer

“As a graphic designer, I was tasked with creating a visually engaging campaign for a new product launch. To showcase my creativity, I developed a concept incorporating vibrant colors, dynamic typography, and visually striking illustrations. By thinking outside the box, I captured the target audience’s attention and significantly increased brand visibility. The campaign was a total hit! It increased customer engagement by 20% and boosted sales by 17%.”


“As a teacher, creativity is essential in helping me engage and inspire my students. One example of my creativity in action was when I designed a project-based learning activity where students created their historical documentaries. I incorporated multimedia elements, such as interviews, visuals, and music, to make it interactive and captivating. By fostering their creativity and critical thinking, my students not only gained a deeper understanding of history but also developed valuable digital storytelling skills.”

Project Manager

“As a project manager, creativity is essential in finding innovative solutions to complex challenges. In a recent project, we faced budget constraints and tight timelines. I proposed a creative approach to overcome these obstacles by implementing a collaborative software platform that streamlined communication and improved project tracking. This approach saved costs and increased team productivity by 20%. My creative problem-solving abilities were instrumental in ensuring project success within challenging parameters.”

Sales Manager

“As a sales manager, creativity is key in developing effective strategies to drive revenue growth. One example of my creativity was developing a unique promotional campaign that leveraged social media influencers. By collaborating with relevant influencers and creating engaging content, we reached a wider audience, resulting in a 30% increase in sales within the campaign period. This innovative approach boosted revenue and enhanced brand visibility and customer loyalty.”

Software Developer

“As a software developer, creativity is at the core of my work. Never losing sight of creative thinking when doing such a technical job allows me to design intuitive and user-friendly applications. For instance, in a recent project, I had to improve the user experience of a complex software interface. To solve this issue, I created a simplified and visually appealing design by using innovative problem-solving, incorporating interactive elements and implementing intuitive navigation. The result was an increase in user satisfaction by 40% and a reduction in support queries by 25%, showcasing the impact of my creative solutions.”

These examples highlight how individuals from various professions have successfully utilized their creativity to achieve outstanding results in their respective roles. By tailoring your answers to showcase your industry-specific creativity and its positive outcomes, you can impress interviewers and demonstrate your value as a creative professional.

Mistakes to avoid

While answering the interview question “Give me an example of your creativity,” it’s essential to be mindful of certain mistakes that can hinder your response. Avoiding these pitfalls will help you present a solid and compelling answer:

Lack of preparation: Failing to prepare beforehand can lead to a disorganized and unclear response. Take the time to reflect on your experiences and select a relevant example that highlights your creativity. Practice articulating your response to ensure a smooth and coherent delivery.

Being overly generic: Providing a generic or vague example can diminish the impact of your answer. Avoid using generic statements or clichés that fail to demonstrate your specific creative abilities. Instead, share a detailed and specific example showcasing your unique approach and problem-solving skills.

Neglecting to connect to the job: Remember to align your example with the job requirements you are applying for. Failing to make this connection can give the impression that your creativity may not directly apply to the role. Emphasize how your creative skills are relevant and valuable in the context of the position.

Exaggerating or overstating: Being truthful and authentic in your response is crucial. Exaggerating or overstating your accomplishments can raise doubts about your credibility. Be honest about the impact of your creative endeavors and provide tangible evidence or measurable outcomes to support your claims.

Failing to showcase collaboration: While creativity is often associated with individual efforts, it’s essential to demonstrate your ability to collaborate and work effectively within a team. Avoid neglecting the collaborative aspects of your creative example. Highlight how you sought input, collaborated with colleagues, or incorporated diverse perspectives to achieve the desired outcome.

Rambling or lack of conciseness: It’s essential to be concise and focused when answering this question. Rambling or providing excessive details can dilute the impact of your response. Practice delivering your answer clearly and concisely, emphasizing the key points that highlight your creativity and its positive outcomes.

Forgetting to demonstrate growth: Highlighting personal growth and learning from your creative experiences is essential. Neglecting to showcase how your creativity has evolved or how you have applied lessons learned from previous experiences may indicate a lack of adaptability and growth mindset.

By avoiding these common mistakes, you can ensure that your response to the interview question about your creativity is impactful, authentic, and aligned with the employer’s expectations.

In conclusion, mastering the art of answering the interview question, “Give me an example of your creativity,” can significantly boost your chances of securing your dream job. By understanding why employers ask this question, preparing well-crafted responses, showcasing relevant examples, and avoiding common mistakes, you can effectively demonstrate your creative prowess and stand out as a top candidate.

Remember, the job search journey is a continuous process, and it’s essential to update your resume for each application to highlight your creativity and tailored qualifications. To streamline this process and create a winning resume, we encourage you to take advantage of our Resume Builder, which is equipped with customizable templates and professionally-written content.

About the Author

CPRW, Career Advice Expert

Gabriela Hernandez CPRW, Career Advice Expert

Gabriela Hernandez is one of LiveCareer's resident writers. She graduated from the University of Puerto Rico with a degree in Journalism. Throughout her career, she has tackled copywriting, blog articles, journalistic writing, academic writing, resume writing, and even prose and verse.


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