Producer Resume Example

Digital Asset Management

• Structured, budgeted, staffed and supervised the digitizing of McCann's 100 year old global creative asset library.
• Developed, implemented and launched the correlating digital asset management platform used to access and continually populate the digital collection.
• Created and updated the users guide and tutorials for the digital collection, and facilitated the resolution of any technical issues arising during the international deployment.
• Drafted and compiled the corresponding technical and financial documentation for the agency at both at a project level (Assumptions and Scope of Work) and as part of an official agency SOP for the rollout of web based initiatives.

Process Innovation & Operations Solutions

• Maximized the use of existing agency production capabilities and identified opportunities for expanded production capacities in order to leverage the creative content, assets and ideas across key agency business units: Strategy, Corporate Communications, New Business, Executive and Creative Leadership.
• Revised and managed post scheduling, staffing and billing procedures for internal production projects and agency marketing initiatives.
• Developed a secure app enabling global Creative Leadership to collectively evaluate and discuss the top performing agency creative work, quarterly.
• Collaborated with digital, engineering and post-production departments in assessing and customizing new project management, budgeting and communications software options prior to agency purchase and deployment.
• Provided user feedback directly to vendors and department cost justifications to the agency for all software tested and customized: OnePass, Yammer, Simian, Q-Lab, Adobe Acrobat Professional, Mediaplex, Vantage, AICP, FileMaker Pro, and Box.
• Produced cutting-edge technical solutions for the agency's presentation, live streaming and capture capabilities as part of an extensive renovation of the flagship NY office and broadcast production facility, in lockstep with IT and engineering teams.
• Delegated to the 2012 ANA ThinkLab session on Combustion ideation.

• Lead a successful multi-platform national campaign with numerous budgetary and rights restrictions promoting the internationally simulcast sixth series premiere of the iconic British TV show 'Doctor Who' for the first time in the US market.

• Consulted by executive new business leadership to identify and implement pitch production budgetary and.workflow efficiencies following the completion of several high-profile global RFP responses.

In-House Creative

• Produced multi-platform projects for Discovery's in-house agency: show packages, on-air promos, sponsored integrations, live event graphics, network rebrands, and corporate brand spots. Handled extensive music research and source acquisition as well as post-producing responsibilities.
• Lead the production and subsequent leveraging of content for live broadcasts, UpFronts, campaign and series launches, critic and press events, industry conferences and screenings.
• Liaised with international operations, marketing and sales teams for any related requests and reversions.
• Coordinated logistics and ran multimedia presentations for AdSales, Corporate Leadership, Press and Board of Directors events.
• Forged the first foray into digital delivery for playback of all network live event content, transitioning the networks from tape based master delivery to electronically delivered master files.
• Created an extensive event digital delivery specifications guide distributed to all network producers and external vendors.
• Streamlined the post-production process and updated the delivery formats of scatter marketing video and digital collateral for Discovery's AdSales team.
• Key player in the build out and design of Discovery's in-house graphics studio. Liaised with technical operations, executive staff and external vendors.

Production Management

• Managed a highly-performing roster of producers, writers, art directors, designers, animators and editors working on projects for up to 16 Networks simultaneously.
• Fostered enduring partnerships such as bringing together Animal Planet and the Washington Animal Rescue League to cast the annual Puppy Bowl.
• Negotiated and secured global production resources: Crew, locations, insurance, travel, talent contracts, releases and waivers, music and footage licenses, title clearances and graphics.
• Compiled Series production budgets and cost reports for Discovery Studios using Movie Magic and SAP.
• Established production vendor payment terms with Corporate Finance during the implementation of a Cost-Recovery accounting model for original productions
• Reconciled post-production work orders for DCTC facility operations: ScheduALL and SAP.

• Developed communicative strategy, macro-level thinking and respect for the power of the media.
• Organized a hurricane preparedness campaign, which included community grass-roots production of PSA's in cooperation with regional TV and radio entities with solid, sustainable and measurable results.and screenings.