The majority of my recent experience has involved collaborating with both internal and external sales organizations to produce effective marketing campaigns and materials. I have over 10 years of editorial, management, and project management experience in positions of increasing scope and responsibility both on the product manufacturing and distribution sides of Manulife / John Hancock.
•Create and manage internal and external communications for independent broker/dealer network; providing editorial content for daily blog articles, emails and intranet site articles/alerts to diverse national advisor audience and their clients
•Develop and manage targeted sales campaigns supporting proprietary managed account products
•Event Marketing for several large scale recognition, product and practice management events
•Project manager on recognition program rewarding the top 250 sales representatives with an annual incentive trip. Responsible for all promotion, communication and event coordination
•Responsible for developing marketing collateral for print, email and online distribution
•Manage brand guidelines for JHFN / Signator Investors, Inc.
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