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Summary
Accomplished senior director and marketer with success building local and regional (LATAM) digital products, accelerating profitable growth and inspiring teams in the content services, startup, media & technology sectors. Inventive business strategist focused on driving results by translating consumer insights into breakthrough ideas and actionable growth plans. Highly effective digital content specialist and content distribution developing digital products and value-added services with more than 20+ years of experience directing operations and facilities management. Agile team leader managing 60+ resources who excels at building, scaling, and developing high-performance engineering and marketing teams while fostering a culture of collaboration.
Experience
06/2020 to CurrentCOOMonarch Healthcare Management | Saint Louis Park, MN,
Founder - partnership with Billcentrix.
Collection platform design for Ecommerce focused on smart recurring subscriptions. with automation and optimization of processes with anti-fraud system Integration via email, sms and whatsapp for communication and verification of customer data, integration with the Twilio system.
Our platform manages and operates debt accumulation and management for clients, improving collection by more than 57%. (Felipe Motta Wine Store, Cafe Unido, Power Club GYM)
Conceptualization and design of monetization platform and content management for content creators (HINT)
Organized and oversaw capital improvement projects to maintain business viability.
Created new and innovative integrated content management system using HINT
Work with software team members to enhance and sustain automated builds and integration tests.
Collaborated with design, product and engineering teams to enhance core applications.
Produced supporting reports and documentation to help development team members complete project work.
Developed processes to create high-quality products and customer satisfaction.
Recommended new technology and ideas to improve sprints and efficiency.
Provided technical leadership, guidance and oversight into implementation of product features.
01/2015 to 02/2019General ManagerRoti | Oak Brook, IL,
Founded company to design and development of platform in the cloud (SAAS) solution (KYLUS), which analyzes, evaluates and corrects the Customer Journey of Retail Customers (off line / on line) (CSAT) Customer satisfaction score, (NPS) Net promoter Score and (CES) Customer Effort Score.
Generation of profiles (Micro-data), generation of personalized offers by profile, sales prediction, shopper engagement.
Product development on demand streaming UHD, 4K using global billing gateway (debit-credit cards)
Implementation of Ad networking campaigns, capture of new users, analysis of costs per acquisition, user achieving 35% retention campaigns and 61% user re-engagement
Implementation of Smart billing methods in favor of optimizing billing. achieving an improvement in more than 70% of recurrence in collections.
04/2003 to 09/2008General ManagerRoti | Washington, DC,
Founded company and grew regional (Latam) revenue from $0 to $6mm (gross) in technology partnership with Netpeople Internacional.
Creator and development of premium SMS platform: Contests and corporate products interaction, trivia, prizes, promotions, generating more than USD $100k monthly.
Creator and development of the first Wap 2.5G mobile portal, pioneer in auto renew subscription models, all you cant eat, Movistar Venezuela revenue leader, reference case: 2005. 2006, 2007, generating more than $125k montly.
Pioneers in downloading platform for: ring tone, true tone, image, video playback and streaming.
Creator and development of platform for voting via SMS for Latin American IDOL with co-parther with Netpeople.
Development of mega contests via SMS for (Televisa 2007). Generating more than USD $1.2mm in a single month.
Development of mega contests (Win a new car every day for 30 days) for Digitel mobile carrier (2008) with an investment of USD $600k, achieving an income of USD $2.6mm in just 30 days.
Development in 2007 first Video Streaming platform 480k in Movistar and Digitel Venezuela.
Design and development of corporate SMS contests with high-level companies such as: Pepsi, Polar, Diario El Universal, Direct TV.
Adaptation of games for mobile devices in LATAM from brands such as: Disney, Electronic Arts EA and Bandai. Generating income for more than USD $140k per month
10/2008 to 12/2014Operation Content Director LATAMA Place For Mom | Durham, NC,
Joint venture proyect between Zed Latam and Hypermobile.
Planning, desing, development, implementation and operation of MCP (Master Content Provider) of 56 mobile digital content stores (Music, Games, Images, Videos) for Movistar (Telefónica) in 12 countries in LATAM (Argentina, Ecuador, Peru, El Salvador, Nicaragua, Guatemala, Chile, Uruguay, Panama, Costa Rica, Colombia and Venezuela) in download and subscription format.
Creation and commercialization of content in channels: ODP, STK, USSD, Web and Pre loaded by mobile cell phone manufacturer.
Creation and development of content clubs via subscription all you cant eat with incomes greater than USD $1.2mm per month in (Movistar Mexico)
Development of smart billing system increasing collection effectiveness by 43%.
System development of (dynamic content offers) according to user profile, increasing content downloads by more than 53%.
Implementation of WinBack system (re-enlistment users) keeping the user subscribed for more than 18 months.
Marketing and sale of licensed mobile content from Disney, EA (Electronic Arts) GLU, Gameloft, Cartoon Network, Universal Music, Warner Music, Playboy, Televisa, Venevision, Digital Chocolate, RCN Television.
Planned delivery routing, (content road map) team workflows and promotional initiatives.
Creation of specific and seasonal products for each country, LATAM and CeaCa under user feedback market studies.
Watched consumer trends for new opportunities.
Developed and maintained client relationships to grow business and improve account retention.
Analyzed data across variety of sources to identify trends, patterns and areas of opportunity.
Contributed to organizational strategic direction to improve products and services.
Promoted products, increasing customer base and market share.
09/1999 to 10/2002Brand Marketing CoordinatorDiario El Universal | City, STATE,
Creation (Start up) of a brand on the Internet (porlapuerta.com).
Brand leader positioning, achieved 74% market share in 18 months.
Creation of a market place, successful opportunities are identified in B2B, B2C, C2C.
The number of users increased by 140%.
76% brand recognition is increased as the only option in the market.
Oversaw an overhaul of brand and media strategy to position the brand and drive brand equity,
including leading a media campaign
Line extension, launch of new products, occupy 28% in 6 months.
Distribution channels are increased and expanded by 36% with strategic alliances.
High quality products and services are achieved, 97% of users recommend the brand and are satisfied with the service.
A Call Center is created, increasing income in 35%.
Increase in loyalty, awardness, and branding with the use of promotions.
Research and analysis of the market, the consumer and the competition.
Responsible for the interaction and fulfillment of communication objectives with the advertising agency.
05/1995 to 08/1999IT System Specialist Private/Corp. BankingConsolidado Bank | City, STATE,
Utilized systems and computers expertise to develop strong IT solutions to drive productivity.
Sale, installation and maintenance of the SICORP system to VIP clients within corporate banking nationwide.
Preparation of documentation and minimum requirements of client systems.
Analysis of failures and complaints generating solutions and corrections to the system
Increase in the use of the SICORP system is more than 70% nationwide
Increased satisfaction by 97% based on customer surveys
IT Sicorp support nationwide
Preparation and induction talks on the SICORP system to all bank agencies nationwide
Maintained problem resolution procedures, tracking QA support to document and address IT deviations and monitor information system performance.
Received and prioritized support requests to maximize resource utilization.
Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
03/1993 to 02/1995Collections System OfficerSOFITASA Insurance | City, STATE,
Created centralized management capability by integrating payment management software applications.
Established solid record of maintaining consistent performance and quality levels.
Processed payments over phone and set up recurring drafts.
Reached out to customer to pursue payments, remind of obligations and discuss default procedures.
Reviewed accounts to determine payment plan compliance.
Verified, documented and updated customer account information.
Connected with customers to explain system changes and integrate customer feedback into improvement processes.
04/1990 to 11/1992Branch Banking Software OperatorBANCOR Bank | City, STATE,
Operator of the branch banking system with connection to the headquarter bank.
Worked in fast-paced development environment with complex project attributes.
Performed regression and performance tests for updated systems.
Tackled development tasks based on system requirements and documented approaches.
Processing in the system of all transactions carried out daily by the branch. (payment of checks, cash withdrawal,
payment of services, etc).
Stayed up to date on key platforms and hardware configurations, as well as diverse processing and monitoring
tools.
Education and Training
Expected in 05/2002 to to ExED: Executive Program | Business Strategies, Services, Marketing in Web CoUniversidad Catolica Andres Bello, Caracas Venezuela, GPA: Status -
Expected in 11/2001 to to MMR: Master in Marketing | Marketing Management and ResearchUniveridad Metropolitana (UNIMET), Caracas Venezuela, GPA: Status -
Expected in 06/1999 to to BBA | Business AdministrationUniversidad Nueva Esparta (UNE), Caracas Venezuela, GPA: Status -
Technical knowledge and hobbies
Master level specialist in nano ceramic coatings surface protection on cars, boats and airplanes.
High end paint correction/restoration vintage, exotic cars.
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