Broadcast & Media Strategist Resume Example
I've been in Social, Software Marketing, Media Broadcast, and Entertainment Writing for almost 8 years. I have trained, hired, and led my own teams for global companies like Music Tribe, Gatsby Enterprises and Penthouse Global Media, Inc., with brands totaling up to 6 at one time. Each have their own unique style and marketing strategy, and I have been able to grow audience, reach, and SEO, from just a few thousand a week to hundreds of thousands a week by creating press releases, campaigns, and marketing packages that follow specific brand style while tracking KPI and analytics to make sure consumer interaction is always increasing. Well versed in communications within all platforms, I continue to attend weekly webinars to ensure my consistent growth in this ever-changing market. I also have experience coordinating events, writing scripts and music using software such as ProTools, acquiring and interviewing talent, building long lasting business relationships with influential talent and our consumer base.
I have extensive background in broadcasting/directing/conceptualizing marketing events all over the world, as well as on/off-site shoots for video and pictures, from music videos to movies, behind the scenes, artist profiles, and short films.
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- Selected, hired, and trained my own team of Marketing assistants
- Tracked website analytics and reported findings to clients.
- Planned, implemented and maintained successful SEO strategies.
- Wrote and delivered Press Releases
- Created, managed, and wrote all blog and features using Wordpress
- Optimized all blogs for SEO within Google & Bing search engines
- Created & edited video and image content for branding and advertisements
- Coordinated and headed events
- Served as main point of contact for clients, answering questions and responding to messages through socials and Freshdesk.
- Created paid ads for clients to run on Social and Web platforms, achieving an average of 275% ROI.
- Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
- Leveraged industry trends and competitive analyses to improve marketing campaign performance.
- Reduced process lags by managing employees and administering training on best practices to ensure optimal productivity.
- Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns.
- Developed, maintained and deepened strategic partnerships with agencies, vendors and industry leaders.
- Owned marketing campaigns from initial scope through execution and refinement.
- Led complete review of operational costs and potentially wasteful practices, resulting in minimal cost increases as company headcount and business volume skyrocketed.
- Drafted and proofread marketing, advertising and website copy.
- Collected and analyzed consumer data, including demographics, preferences and purchasing trends.
Within Music Tribe, my responsibilities include:
- Managing up to 6 audio brands (each with their own style and feel)
- Strengthening product branding initiatives by developing communication campaigns, promotional materials, market intelligence information, and databases for market to maximize outreach.
- Exploring new marketing and branding partnerships with high-profile clients including major bands/artists and engineers.
- Acquiring and interviewing talent, event planning, and live streaming/broadcasting events across the world
- Keeping up with social analytics, ROI and KPI across each social platform, third party tracking apps, and Google Analytics.
- Conceptualizing content, directing video/photo shoots, camerawork, interviewing talent, editing, and scheduling releases
- Interaction with our social customer and talent base on a more personable level, building relationships
- Organizing events and facilitating appearances, entertainment, and interactive activities
My responsibilities include, but are not limited to:
-Collaborating with advertising and promotion managers to promote products and services
-Developing and executing integrated marketing plans each quarter
-Analyzing performance of all marketing programs to identify the best opportunities for optimization
-Coordinating shoots and events
-Directing and executing shoots and events across the country
-Creating interesting advertisements to gain attention
-Gauging what is more popular on what platform
-Growing the awareness and following of our brand
-Keeping track of the analytics to make sure we continue to expand
-Keeping track of what seems to be the most and least engaging
-Making sure our affiliates are promoting us and continue to do so
-Keeping an open and fun dialogue with fans and clients to keep them coming back
-Handling customer service inquiries
-Understanding how to work through Hootsuite and attending weekly webinars to broaden my knowledge
The results of my social efforts are as listed below
Twitter from 40,200 to 387,942 followers with weekly impressions of at least 5.21Million
Instagram from 26,078 to 306,556 with weekly impressions around 2.2Million
Facebook from 98,000 to 200,000 follows and post engagements of 400,000
Snapchat from 0 to an average of 5,100 views a snap
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Resume Overview
School Attended
- Shaw University
- John F. Kennedy High School
Job Titles Held:
- Social Media Marketing Coordinator
- Broadcast & Media Strategist
- Media Manager
- Social Media Marketing Associate
Degrees
- Adobe Photoshop Certification : Photoshop 2017
High School Diploma : General Education 2010
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