Aug 10, 2018 - 07:16 PM
Chances are, you do have some type of work experience, even if not in marketing. If, like many students, you worked in retail or food service, you have gained valuable skills in interacting with the public, following instructions, and learning about merchandise. Emphasizing relevant aspects of these typical part-time jobs tells employers you understand what their position entails.
Your letter can also discuss marketing, business, or advertising classes you took. Perhaps you also participated in volunteer or hobby activities where you used some relevant skills and knowledge. Tell employers the reason for your passion and motivation for working in marketing.
In addition to containing compelling content, your cover letter should follow general convention. Avoid creative fonts and designs unless you have done your research and know for sure a particular employer would appreciate this kind of quirky touch. Reading through a variety of high-quality cover letter examples can help you find more ideas for phrasing and presentation.