The ultimate goal of many in the business field is to prove they are capable of managing their company while staying ahead of the often unpredictable changes in the economy. While success in this area is supported by enthusiasm, it grows out of the ideas which originally lay the groundwork for the business. Using competition as a motivator, and creativity as a vehicle, those with careers in business must think of ways to distinguish their companies from competitors.

In the age of social media, many companies have begun to market themselves through websites like Twitter and Facebook and have, in fact, hired social media experts to manage these responsibilities, the Times and Democrat reports.

Earlier this summer, for example, the larger retailer Best Buy posted a job opening for a senior manager of emerging media marketing position which required that applicants have more than 250 followers on Twitter.

Nora Ganim Barnes, director of the Center for Marketing Research at the University of Massachusetts Darmouth told the news source, "It's bigger than Twitter, MySpace, Facebook or blogs. It's about engaging people."
Businesses expect social media will all companies to build customer rapport, respond directly to consumer inquiries and increase positive sentiment.

According to internet market research company comScore, 45- to 54-year-olds comprise the top demographic of Twitter account holders.