Writing an exciting marketing resume is going to require due diligence. It’s your introduction to hiring managers and their first reason to contact you. Think of it as marketing yourself. If your resume effectively presents your skills and potential, the hiring manager has to believe you can fill the position. So, look at your resume as a campaign and establish the best ways to sell yourself as the ideal employee.
Not many people know this but, whenever possible, a resume should be tailored to the company and position you’re applying to. Most candidates tend to ship out the same resume like an assembly line—no matter the job or specific responsibilities.
Instead, once you’ve found a viable slot that you believe fits, do some quick research about the company. Check out their website, and re-read the job description. Changing or adding a single line that links you to the company’s position could make all the difference in the world.
Open with a strong statement that consists of no more than three sentences. In terms of marketing, think of yourself as a product and the hiring manager as the consumer. What can you tell the consumer about the product that makes your product the only choice? Avoid reiterating what’s to come in other sections of the resume. The objective should be completely original and compelling content that gears the reader up for meeting you.
The objective can be as generic or as specific as you want but don’t talk about starting your own business one day. Hiring managers aren’t looking for candidates with the long-term goal of quitting.
Skills & Abilities
This is where you want to market your value and brand yourself. It’s also where you should be carefully constructing unique material to suit the position. Your resume is more likely to appeal to hiring managers if you can catch their eye with what makes your marketing talents better than the next guy’s for their slot, not some general position.
Make sure to use a proactive voice. I work with Photoshop, not I have worked with Photoshop. It’s common to put as much as you can on the list, but keep it under 10 to 12 bullet points, starting with most exciting and working your way down. Keep it succinct and leave the details for the physical interview. Remember, you want to hook them—if they want to learn more, they’ll have to call you.
In the world of marketing, success is defined by your projects and how your involvement factored in the outcome. List your employers and follow it with a brief description of what you did.
If applicable, offer a list of bullet points about the marketing campaigns or projects that you directly impacted. If it can be done in a few words, write about what you did specifically. And use numbers. Don’t just use general terms to describe how successful you were—quantify your accomplishments.
Add your education and any other pertinent information (volunteer work, committee memberships, community services, etc.) that you believe are relevant. Regardless of your extensive marketing history, no resume should be more than two pages. No resume should cover more than the last decade of employment. If the hiring manager wants more than that, they’ll ask for it.
Now that you have the first draft, revise and perfect it. Never use two words where you can use one. Avoid hyperbole like “great team” or “outstanding results.” Use “team” and “results” and let the details reveal how great or outstanding things must have been.
Once the resume is completed, have another marketing professional give it a once-over for an honest critique.
Learn to Market Yourself
If you’re looking for new employment in the marketing field, your resume is going to be the campaign. Your resume should convey what makes you the best candidate. It should highlight your experience in marketing and how it’s benefited previous employers. Let your accomplishments tell the story.
If you’re in need of a good start, let LiveCareer help you out. The site’s award-winning Resume Builder makes it fast and easy to create a professional marketing resume.
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If you have trouble selling yourself to the hiring manager, she’s not going to have a lot of confidence in your ability to sell your clients’ products.