Researching the Employer Is Crucial to Interview Success


Judith writes:
I don’t know what I am doing wrong. I have been able to get a few job interviews
but I never get beyond the first interview. One of the interviewers told me that I did
not seem interested in the company — that I didn’t know anything about the
company … but how am I supposed to? Please help me. I haven’t worked in almost a year.



The Career Doctor responds:
A critical mistake many job-seekers make is not bothering to research potential employers which is bad for several reasons. First you should always research
companies to help you decide if you even want to work at any of them; fit is such
an important aspect of job enjoyment. Second having information about the company
can help you better prepare for the interview; the more you know about a company the
better you’ll understand all aspects of its operations. Third you need to conduct some
research on each company because you should expect the inevitable question from
the interviewer: “What do you know about our company?” Sometimes it might be
phrased as: “Why do you want to work for us?”
All job-seekers need to conduct research and develop critical information about each
company — its products and services; key executives; new products plants or divisions; company culture; organizational structure; diversity and values; benefits; career paths; etc.
What’s the best source of company information? The company’s Website of course! It’s
absolutely amazing what you can find published on company Websites. You can either try
directly entering the company name in your favorite browser. For example if you were
researching Aetna you could simply try typing in www.aetna.com. Or go to your favorite
search engine (such as Google.com)
and type in the company name in the search box. You can also go to the
Quintessential Directory of
Company Career Centers
.
But not all companies have been quite so forthcoming on their Websites so where else
can you get company information? There are many many sources — both online and in
print — for both private and public companies.
Finally you may also want to conduct some research on the main or key industries that
the company operates within. To do so simply use one or more of several industry sources
available online and in print.
The last word(s): If you really want to make an impression either add your company
research to your portfolio or put the research into a binder. Then when the interviewer
asks you about what you know about the company you can pull out the binder and do
a little show and tell.
Want to learn more? Go to my article published on Quintessential Careers:
Step-by-Step
Guide to Researching Companies
.
Find key country industry and company research tools here:
Guide to Researching Companies Industries and Countries.

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Judith writes:
I don’t know what I am doing wrong. I have been able to get a few job interviews
but I never get beyond the first interview. One of the interviewers told me that I did
not seem interested in the company — that I didn’t know anything about the
company … but how am I supposed to? Please help me. I haven’t worked in almost a year.



The Career Doctor responds:
A critical mistake many job-seekers make is not bothering to research potential employers which is bad for several reasons. First you should always research
companies to help you decide if you even want to work at any of them; fit is such
an important aspect of job enjoyment. Second having information about the company
can help you better prepare for the interview; the more you know about a company the
better you’ll understand all aspects of its operations. Third you need to conduct some
research on each company because you should expect the inevitable question from
the interviewer: “What do you know about our company?” Sometimes it might be
phrased as: “Why do you want to work for us?”
All job-seekers need to conduct research and develop critical information about each
company — its products and services; key executives; new products plants or divisions; company culture; organizational structure; diversity and values; benefits; career paths; etc.
What’s the best source of company information? The company’s Website of course! It’s
absolutely amazing what you can find published on company Websites. You can either try
directly entering the company name in your favorite browser. For example if you were
researching Aetna you could simply try typing in www.aetna.com. Or go to your favorite
search engine (such as Google.com)
and type in the company name in the search box. You can also go to the
Quintessential Directory of
Company Career Centers
.
But not all companies have been quite so forthcoming on their Websites so where else
can you get company information? There are many many sources — both online and in
print — for both private and public companies.
Finally you may also want to conduct some research on the main or key industries that
the company operates within. To do so simply use one or more of several industry sources
available online and in print.
The last word(s): If you really want to make an impression either add your company
research to your portfolio or put the research into a binder. Then when the interviewer
asks you about what you know about the company you can pull out the binder and do
a little show and tell.
Want to learn more? Go to my article published on Quintessential Careers:
Step-by-Step
Guide to Researching Companies
.
Find key country industry and company research tools here:
Guide to Researching Companies Industries and Countries.