Learning about a Career in Marketing


Patricia writes:
I would like to get information on marketing as a career. Where I should go and
what would my major be? And what are the job prospects and types of jobs available?



The Career Doctor responds:
Remember that I am just a bit biased about marketing okay? If you
want to have a career in the one area of any business or organization that is
integral to its success then you want a career in marketing. Marketing is all
about developing (superior) products or services consumers need and
delivering them at the highest level of customer satisfaction as possible.
Marketing is both an art and a science. Without successful marketing
no organization can survive — because without marketing you don’t
have any customers.
You don’t need do major in marketing in college but I would strongly consider it.
You might also consider communications public relations psychology and sociology as possible majors or minors. More importantly once you are in
college you need to get the marketing experience — as much as possible –
through volunteering school projects campus organizations and internships
or co-ops. The experiences will be invaluable in not only helping you land a
great job upon graduation but also fine-tuning your specifics interests
within the field of marketing.
I define marketing as delivering customer satisfaction at a profit… and there
are many career opportunities in performing marketing such as: services marketing brand management retailing distribution sales research advertising public relations business-to-business marketing political marketing international marketing direct marketing non-profit marketing and more.
Marketing is a hot field — and expected to keep growing for the next decade
according to the U.S. Department of Labor’s Bureau of Labor Statistics
with services and business-to-business marketing having the most opportunities.
You can learn more about marketing and marketing careers by going to the
Website of the professional organization of marketing:
The
American Marketing Association
.
You can also get a feel for jobs and careers in marketing by going to the
marketing job sites found in this section of Quintessential Careers:
Jobs in Business
Management Finance Accounting Marketing and Sales
.
See if your library has this book — a great source of information –
Opportunities in Marketing Careers by Margery Steinberg (McGraw-Hill).

;

Patricia writes:
I would like to get information on marketing as a career. Where I should go and
what would my major be? And what are the job prospects and types of jobs available?



The Career Doctor responds:
Remember that I am just a bit biased about marketing okay? If you
want to have a career in the one area of any business or organization that is
integral to its success then you want a career in marketing. Marketing is all
about developing (superior) products or services consumers need and
delivering them at the highest level of customer satisfaction as possible.
Marketing is both an art and a science. Without successful marketing
no organization can survive — because without marketing you don’t
have any customers.
You don’t need do major in marketing in college but I would strongly consider it.
You might also consider communications public relations psychology and sociology as possible majors or minors. More importantly once you are in
college you need to get the marketing experience — as much as possible –
through volunteering school projects campus organizations and internships
or co-ops. The experiences will be invaluable in not only helping you land a
great job upon graduation but also fine-tuning your specifics interests
within the field of marketing.
I define marketing as delivering customer satisfaction at a profit… and there
are many career opportunities in performing marketing such as: services marketing brand management retailing distribution sales research advertising public relations business-to-business marketing political marketing international marketing direct marketing non-profit marketing and more.
Marketing is a hot field — and expected to keep growing for the next decade
according to the U.S. Department of Labor’s Bureau of Labor Statistics
with services and business-to-business marketing having the most opportunities.
You can learn more about marketing and marketing careers by going to the
Website of the professional organization of marketing:
The
American Marketing Association
.
You can also get a feel for jobs and careers in marketing by going to the
marketing job sites found in this section of Quintessential Careers:
Jobs in Business
Management Finance Accounting Marketing and Sales
.
See if your library has this book — a great source of information –
Opportunities in Marketing Careers by Margery Steinberg (McGraw-Hill).