How to Launch a Career in Advertising


Tiffany writes:
I am interested in starting a career in the advertising field. I have no idea where to start with my education to get this headed in the right direction. What schools would be able to help me or what are your suggestions??


The Career Doctor responds:
The advertising industry is an exciting and dynamic industry where lower-level employees often work long hours for lower-than-average pay. There are two major paths to take in advertising — the creative side (art copy-writing) or the management side (sales account planning). You can work in advertising on the client side (the advertisers) or on the agency side.
A great source of information and resources is the Advertising Educational Foundation. Another great site is Advertising
World
from the Advertising Department at the University of Texas. Finally you can find some good information at the U.S. Department of Labor’s Career Guide to Industries — Advertising.