User Experience, Web Content Strategy roles; responsibilities for e-commerce site, advertising or marketing agency
07/2013 to Current
Content Strategist User Experience Design, DigitasLbi.
Content publishing & editing via Interwoven TeamSite CMS: Building out large sections and site experiences, taxonomy & navigation, articles, videos, SEO elements, all site assets, social media content etc.
via workflows from development environments through to production Working with various internal teams [account, strategy & analysis, QA, and creative teams] to produce and track web content for external clients Content strategy, planning, providing recommendations for various teams on how to best feature content and promote initiatives and campaigns within scope of CMS Partner with technical & development teams to troubleshoot bugs, CMS template enhancements, and content migrations Responsible for providing all test content for code releases and sending out daily content deployments Responsible for all content coming through content queue and completing & assigning work to appropriate team members in house and off-shore.
08/2012 to 07/2013
Web Content SpecialistCorporate Marketing, PerkinElmer Inc
Interacting with marketing, product planning, corporate communications and e-business teams to support digital marketing and e-commerce activities globally.
Translating the vision of internal stakeholders for web content into a reality within the limits of our web content management system, Tridion (SDL) and external resources.
Work with Marketing and E-Business teams to improve search engine results and monitor keywords statistics in order to enhance the SEO results of PKI product and technology pages.
Monitor the overall site content quality to identify opportunities for continuous enhancement, standardization and customer experience.
02/2012 to 08/2012
Web Content Moderator TripAdvisor
Monitor site for inaccuracies to improve functionality, engagement and user satisfaction with the SeatGuru.com website Using various contacts at airlines, user submissions and seat map diagrams to update existing content and create new content for a new site re-launch Research, develop, and draw updated and new aircraft seat map configurations, as well as update airline policy articles Perform content audits to determine quality of content and adjust seat maps, content, and rollover comments to account for new, lost, or outdated information Troubleshoot technical problems and escalating bug reports to development team Organization and auditing of site content; migrating material to new templates.
08/2009 to 06/2011
English TutorThe Write Place UMass, Lowell
Work with student on all stages of the writing process in multiple disciplines and formats.
Assist a wide variety of students in various academic concentrations including ESL and special needs students on various aspects of the creative process, working to refine, clarify, and improve effectiveness of writing.
Cater to needs of each individual student to offer and teach the best methods and skills necessary to improve writing technique and ability.
B.A: English Literature & WritingUniversity of Massachusetts － LowellEnglish Literature & Writing Skills
Copy/Content Editing, Content Publishing & Strategy, Site & CMS template enhancements, Content migrations & Management, Digital Marketing, HTML, Adobe Dream Weaver, Adobe Photoshop, JIRA, SharePoint, Tridion SDL, Google Analytics, MAC OSX, Tridion SDL. Interwoven TeamSite, User Experience design, Photography