VP Product & Marketing Resume Example
Extensive experience building technology solutions as an IT professional, analyst, and technology vendor in B2B/MFT/SOA/Middleware/ERP/CRM and Open-Source with a focus on security. Entrepreneurial innovator and evangelist who has demonstrated both big-picture vision and tactical diligence in identifying and pursuing new business opportunities. Strong leader and business execution practitioner devoted to setting goals, maintaining progress, solving problems, and achieving financial results. Visionary approach to integration of technologies and leading design, development, integration, documenting, testing, marketing, and roll-out for MFT/B2B SaaS solutions. Experience in overseeing product management, messaging, marketing communications, pricing, business development and sales.
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July 2011 to September 2012Behavox － Seattle , WA
- VP Product & Marketing Oversaw all aspects of Thru technology and market strategies.
- Conducted security review to address gaps in the portfolio which led to a redesign of security architecture (SaaS, PaaS and on-premise).
- Planned and executed testing and roll-out of two-factor authentication and mobile security (mobile application).
- Reviewed and updated platform and security documentation.
- Initiated ISO 27001 certification (still on-going) and identified gaps.
- Worked directly with customers and partners to gather feedback and communicate Thru's solutions, vision, and technology direction.
- The go to person for strategic customers, regional events and meetings presenting Thru's vision, roadmap, solutions and how our technology solves IT challenges in the campus, data center and/or service provider networks.
- Providing insight into product vision, road-map, competitive positioning and market to internal product groups.
- Feeding in customer requirements, feedback, issues and market trends work with Engineering and Product Management to deliver customer feedback into the product development process.
- Provided input on product and technology messaging to Product Marketing.
- Served as official industry spokespeople for Thru on technology topics, for customers, partners, industry press and analysts, at industry trade shows and partner events.
- Responsible for providing direct contribution to Thru's collateral content, developing whitepapers, books, and other materials to help drive market awareness on a global scale.
- Strategic advisor on Merger and Acquisitions, Rumble Australia acquired Apr 26, 2012.
- Oversaw Thru's Marketing strategy, web strategy and project management.
- More than a 200% website traffic increase, 75% increase in conversions due to Search Engine Optimization and Information Architecture changes.
November 2009 to July 2011Cushman & Wakefield Inc － Coral Gables , FL
January 2006 to November 2009Cushman & Wakefield Inc － Des Peres , MO
- Leading research authority on Managed File Transfer (MFT) and adjacent research areas (B2B, SOA & Middleware), while maintaining a view across a broad spectrum of the market, to produce innovative, thought-leading, impactful, analytically-deep, fact-based research, through on-going research and analysis by reading, networking with clients, vendors and analysts.
- Identified critical questions facing Gartner clients and crafting appropriate research methods to address them.
- Provided in-depth analysis based on extensive client input and personal experience.
- Led and participated in research community meetings to discuss research issues and collaborate effectively with peers.
- Presentations to deliver research findings and analysis at Gartner Events, IT vendor events and panels.
- Drove thought-leadership in establishing research positions across a team of analysts.
- Provided high quality and timely research peer review and provided mentorship and supported team members.
- Recognized in the industry as a subject matter expert and often invited to speak at events and vendors functions.
- Frequently quoted by the press and in vendors marketing material.
January 2006 to November 2009Department Of Labor － Wichita , KS
- Provided support for Gartner analysts through primary and secondary research, such as contributed to and co-authored several research papers.
- Primary objective; become subject matter expert in MFT, B2B, SOA, Linux and Open-Source content areas, assisting clients and analysts in market analysis.
- Collaborate with analysts to develop specialization in particular technology areas or verticals.
- Co-authored and contributed to several presentations/research papers.
- Attended and lead research community meetings, as well as attending customer events.
- Promoting and speaking at Gartner events, Q&A and promoting research.
- Assisted sales in selling and retention of large accounts; key contributor to deals in excess of 1 million dollars Demonstrated high research value leading to promotion to Senior Research Analyst role within 3 years.
February 2004 to June 2005Talk2Me AS. － City , STATE
- Supervised a team of account managers to implement a call center strategy with retention in focus; increase sales and profitability as secondary objectives.
- Customer retention decreased by 27%, achieved by launching a customer feedback system, and redesigning the call center priorities and assignments.
- Developed and prepared/provided documentation of business user requirements and processes related to CRM and customer information.
- Growth of customer base by over 34% within a year through marketing campaigns.
- Responsible for on-going market campaigns, coordination of customer events, sales account planning and channel management.
August 2003 to February 2004Vianor. Oslo, Norway － City , STATE
- Supervised a team of market researchers where main goal was to increase revenue in a competitive automobile market.
- Analyzed market trends to provide critical inputs for business development initiatives and formulation of marketing strategies Grew customer awareness 50% (based on surveys) by executing a marketing campaign in-store and online.
- Achieved over 20% increase in revenue over 6 months through aggressive marketing campaign in local papers and billboards.
- Reduced customer support calls by 70% by reorganizing the customer care team and putting metrics and incentives in place.
May 2001 to August 2002TNS Norsk Gallup － City , STATE
- Worked independently and in a team, to provide market insight and analysis of trends and competitors as the leading marketing research company in Norway.
- Consulted with clients to understand their business needs and help guide both strategic and tactical decisions.
- Leadership in creating qualitative research designs, often in collaboration with peers.
- Moderation of focus groups, in-depth interviews, ethnographies, online discussion boards Analysis and reporting/presentation of findings to a variety of audiences, often in front of large audiences Participation in sales process (attending conferences and meetings, developing and presenting capabilities and proposals) PUBLICATIONS (a selection of examples) What MFT Is, and How It Applies to You (G00214111), 14-JUN-2011 Liaison Technologies Continues to Widen Its B2B Portfolio With nuBridges Acquisition (G00212650), 28-APR-2011 How to Distinguish and Choose Between MFT Solutions (G00211756), 21-APR-2011 Gartner 2011 Research Outlook on Managed File Transfer (G00211169), 04-MAR-2011 FTP Replacement: Where MFT Makes Sense and Why You Should Care (G00208765), 08-NOV 2010 Market Trends: Application Infrastructure and Middleware, Europe, 2009-2014 (G00208614), 04-FEB-2011 Examining the Embedded Multienterprise Integration Market (G00207471), 23-NOV-2010 Managed File Transfer Offers Solutions for Governance Needs (G00205237), 25-AUG-2010 Consider Security Implications When Choosing Between MFTaaS and On-Premises MFT Solutions (G00205200), 30-AUG-2010.
International Marketing
Non-profit management - Organizational Behavior - Marketing Research - Retailing
The Online Trust Alliance (OTA)
Acquisitions, Analyst, B2B, business development, call center, competitive, conferences, content, CRM, client, clients, customer care, customer support, product development, direction, documentation, focus, FTP, Information Architecture, Leadership, Linux, market analysis, marketing strategies, Marketing strategy, Marketing Research, marketing, Market, Product Marketing, materials, meetings, messaging, Outlook, Middleware, networking, networks, Organizational, positioning, presenting, Presentations, press, processes, Product Management, profit, project management, promotion, proposals, speaking, PUBLICATIONS, qualitative research, quality, reading, reporting, Research, selling, sales, Search Engine Optimization, strategy, Strategic, trade shows, view, vision, website, web strategy
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Resume Overview
School Attended
- Norwegian School of Management
- University of California
Job Titles Held:
- VP Product & Marketing
- Senior Research Analyst
- Program Analyst
- Internal Account Manager
- Managing Officer
- Analyst - Product and Market Trends
Degrees
- Part of Bachelor : International Marketing , 2001
First part of Bachelor : Marketing , 1998
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