VP Product & Marketing Resume Example Thru Inc.,

VP PRODUCT & MARKETING

Professional Summary

Extensive experience building technology solutions as an IT professional, analyst, and technology vendor in B2B/MFT/SOA/Middleware/ERP/CRM and Open-Source with a focus on security. Entrepreneurial innovator and evangelist who has demonstrated both big-picture vision and tactical diligence in identifying and pursuing new business opportunities. Strong leader and business execution practitioner devoted to setting goals, maintaining progress, solving problems, and achieving financial results. Visionary approach to integration of technologies and leading design, development, integration, documenting, testing, marketing, and roll-out for MFT/B2B SaaS solutions. Experience in overseeing product management, messaging, marketing communications, pricing, business development and sales.

Core Qualifications

Reports generation and analysis
Training and development
Change management
Product Development
Project Management
Reporting

Results-oriented
Client-focused
Client Relations
CRM Systems
Customer Satisfaction
Domestic and International Experience

Experience

VP Product & Marketing
July 2011 to September 2012 Thru Inc., － Irving, Texas

VP Product & Marketing Oversaw all aspects of Thru technology and market strategies.
Conducted security review to address gaps in the portfolio which led to a redesign of security architecture (SaaS, PaaS and on-premise).
Planned and executed testing and roll-out of two-factor authentication and mobile security (mobile application).
Reviewed and updated platform and security documentation.
Initiated ISO 27001 certification (still on-going) and identified gaps.
Worked directly with customers and partners to gather feedback and communicate Thru's solutions, vision, and technology direction.
The go to person for strategic customers, regional events and meetings presenting Thru's vision, roadmap, solutions and how our technology solves IT challenges in the campus, data center and/or service provider networks.
Providing insight into product vision, road-map, competitive positioning and market to internal product groups.
Feeding in customer requirements, feedback, issues and market trends work with Engineering and Product Management to deliver customer feedback into the product development process.
Provided input on product and technology messaging to Product Marketing.
Served as official industry spokespeople for Thru on technology topics, for customers, partners, industry press and analysts, at industry trade shows and partner events.
Responsible for providing direct contribution to Thru's collateral content, developing whitepapers, books, and other materials to help drive market awareness on a global scale.
Strategic advisor on Merger and Acquisitions, Rumble Australia acquired Apr 26, 2012.
Oversaw Thru's Marketing strategy, web strategy and project management.
More than a 200% website traffic increase, 75% increase in conversions due to Search Engine Optimization and Information Architecture changes.

Senior Research Analyst
November 2009 to July 2011 Gartner － Egham, England

Senior Research Analyst
January 2006 to November 2009 Gartner － Egham, England

Leading research authority on Managed File Transfer (MFT) and adjacent research areas (B2B, SOA & Middleware), while maintaining a view across a broad spectrum of the market, to produce innovative, thought-leading, impactful, analytically-deep, fact-based research, through on-going research and analysis by reading, networking with clients, vendors and analysts.
Identified critical questions facing Gartner clients and crafting appropriate research methods to address them.
Provided in-depth analysis based on extensive client input and personal experience.
Led and participated in research community meetings to discuss research issues and collaborate effectively with peers.
Presentations to deliver research findings and analysis at Gartner Events, IT vendor events and panels.
Drove thought-leadership in establishing research positions across a team of analysts.
Provided high quality and timely research peer review and provided mentorship and supported team members.
Recognized in the industry as a subject matter expert and often invited to speak at events and vendors functions.
Frequently quoted by the press and in vendors marketing material.

Program Analyst
January 2006 to November 2009 Gartner － Egham, England

Provided support for Gartner analysts through primary and secondary research, such as contributed to and co-authored several research papers.
Primary objective; become subject matter expert in MFT, B2B, SOA, Linux and Open-Source content areas, assisting clients and analysts in market analysis.
Collaborate with analysts to develop specialization in particular technology areas or verticals.
Co-authored and contributed to several presentations/research papers.
Attended and lead research community meetings, as well as attending customer events.
Promoting and speaking at Gartner events, Q&A and promoting research.
Assisted sales in selling and retention of large accounts; key contributor to deals in excess of 1 million dollars Demonstrated high research value leading to promotion to Senior Research Analyst role within 3 years.

Internal Account Manager
February 2004 to June 2005 Talk2Me AS. － Oslo, Norway

Supervised a team of account managers to implement a call center strategy with retention in focus; increase sales and profitability as secondary objectives.
Customer retention decreased by 27%, achieved by launching a customer feedback system, and redesigning the call center priorities and assignments.
Developed and prepared/provided documentation of business user requirements and processes related to CRM and customer information.
Growth of customer base by over 34% within a year through marketing campaigns.
Responsible for on-going market campaigns, coordination of customer events, sales account planning and channel management.

Managing Officer
August 2003 to February 2004 Vianor. Oslo, Norway － Oslo, Norway

Supervised a team of market researchers where main goal was to increase revenue in a competitive automobile market.
Analyzed market trends to provide critical inputs for business development initiatives and formulation of marketing strategies Grew customer awareness 50% (based on surveys) by executing a marketing campaign in-store and online.
Achieved over 20% increase in revenue over 6 months through aggressive marketing campaign in local papers and billboards.
Reduced customer support calls by 70% by reorganizing the customer care team and putting metrics and incentives in place.

Analyst - Product and Market Trends
May 2001 to August 2002 TNS Norsk Gallup － Oslo, Norway

Worked independently and in a team, to provide market insight and analysis of trends and competitors as the leading marketing research company in Norway.
Consulted with clients to understand their business needs and help guide both strategic and tactical decisions.
Leadership in creating qualitative research designs, often in collaboration with peers.
Moderation of focus groups, in-depth interviews, ethnographies, online discussion boards Analysis and reporting/presentation of findings to a variety of audiences, often in front of large audiences Participation in sales process (attending conferences and meetings, developing and presenting capabilities and proposals) PUBLICATIONS (a selection of examples) What MFT Is, and How It Applies to You (G00214111), 14-JUN-2011 Liaison Technologies Continues to Widen Its B2B Portfolio With nuBridges Acquisition (G00212650), 28-APR-2011 How to Distinguish and Choose Between MFT Solutions (G00211756), 21-APR-2011 Gartner 2011 Research Outlook on Managed File Transfer (G00211169), 04-MAR-2011 FTP Replacement: Where MFT Makes Sense and Why You Should Care (G00208765), 08-NOV 2010 Market Trends: Application Infrastructure and Middleware, Europe, 2009-2014 (G00208614), 04-FEB-2011 Examining the Embedded Multienterprise Integration Market (G00207471), 23-NOV-2010 Managed File Transfer Offers Solutions for Governance Needs (G00205237), 25-AUG-2010 Consider Security Implications When Choosing Between MFTaaS and On-Premises MFT Solutions (G00205200), 30-AUG-2010.

Education

Part of Bachelor : International Marketing, 2001 Norwegian School of Management － Oslo, Norway

International Marketing

First part of Bachelor : Marketing, 1998 University of California － Berkeley, CA, USA

Non-profit management - Organizational Behavior - Marketing Research - Retailing

Professional Affiliations

The Online Trust Alliance (OTA)

Skills

Acquisitions, Analyst, B2B, business development, call center, competitive, conferences, content, CRM, client, clients, customer care, customer support, product development, direction, documentation, focus, FTP, Information Architecture, Leadership, Linux, market analysis, marketing strategies, Marketing strategy, Marketing Research, marketing, Market, Product Marketing, materials, meetings, messaging, Outlook, Middleware, networking, networks, Organizational, positioning, presenting, Presentations, press, processes, Product Management, profit, project management, promotion, proposals, speaking, PUBLICATIONS, qualitative research, quality, reading, reporting, Research, selling, sales, Search Engine Optimization, strategy, Strategic, trade shows, view, vision, website, web strategy

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VP Product & Marketing Resume Example

Resume Score: 90%