Vice President of Global Design who has lead and inspired the creative teams behind Guess' worldwide apparel business for over 13 years.
Manage total team of 25 directly in Los Angeles office and 10 additional staff divided between Florence and Paris.
Directly report to CEO and Co-Chariman
Hired, strategized and re-structured EU Design team based on direction from CEO and Chairman.
Set up schedule and systems for global design collaboration of Women's division; sharing mood, color, styling and denim fit blocks.
Built on success and experience of running the Global Mens Design business to take on leadership and direction for the Women's division. Created aesthetic synergy across all categories.
Traveled extensively (25% of time) to Asia, EU, and Domestic NA markets for trend research, product development/vendor appointments and retail store visits for analysis and competitive patterning.
Executed brand elevation strategy set fourth by CEO and Chairman which entailed upgrading fabric quality, styling, and overall direction of target market.
Creative directed look-book shoots for PR and partnered with stylists and visual team to push themes for windows.
Directed Mens Design Department, managing 12 employees.
Reported directly to CEO and Co-Chairman.
Accountable for setting creative concept and overall direction of the Mens Global line,
Managed team from development of mood and color to developing fit blocks, managing sampling, styling and execution of collection.
Developed sku plans with merchant team to ensure that trends and shifts in categorical importance were represented in a meaningful way.
Coordinated with visual merchandising and advertising department to push direction of collection to end consumer.
Drove direction of licensed footwear and outerwear collections through constant communication with license coordinators.
Traveled extensively overseas to EU, Asia and India to manage design and product development process with key vendor partners.
Initiated Guess' first Global Design Project with our Florence design office resulting in a 30% reduction in global skus developed while maintaining and increasing existing revenue.
Re-launched and design directed the Young Mens (boys 8-20) division of Guess Inc, managing 8 direct reports.
Concepted and developed new packaging for the company, all Guess divisions.
Set a completely new creative direction for the collection that became the model for the adult Guess Mens division the following year.
Accountable for concepting, designing and managing all Mens in-house product for all private label collections
Built successful brand identities for each of the existing labels in addition to generating new business through the launch and design of several new concepts.
Helped launch Menswear at Urban Outfitters first Global Retail concept in London. Worked with international merchandisers on collection building.
and global trend alignment while sharing best practices in both regions.
Collaborated with visual and marketing department to set trends and concepts for cross-functional creative teams to execute.
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