Highly motivated media professional with 18+ years of Media Buying and Planning experience. Detail oriented, team player with exemplary communication skills. Approaches all challenges with focus, determination, and a drive for results. Proven ability to manage key account relationships, and large scale projects.
VP Media Broadcast Director07/2012 to Current22squaredTampa, FL
Oversee all broadcast execution for Tampa based clients, primarily Publix Supermarkets.
Management of the Media Buying department, for both Tampa (team of 10) and Atlanta (team of 12) offices, supervision of employees and department.
Overall market selection for all clients and management of overall broadcast budget. Manage entire Publix footprint.
Attend strategy meetings and brainstorms on key initiatives, discuss broadcast projects with clients, track client posting by market, track all underdelivery, manage client audits.
Keep abreast of industry changes and news, build relationships with media sales vendors, liaison between other departments in the Agency.
VP Associate Broadcast Director06/2007 to 07/201222squaredTampa, FL
Management of the Media Buying department in Tampa and project management across all offices for Tampa based clients.
Management of overall broadcast budget for all Tampa based clients.
Discuss broadcast projects with clients.
Supervise and train department employees.
Oversee all buys for broadcast accounts. Ensure broadcast dollars are spent efficiently and client receives the negotiated packages. Post buy analysis and underdelivery management.
Build relationships with outside media sales vendors.
Media Buying Supervisor09/2005 to 06/200722squaredTampa, FL
Stewardship of Publix broadcast buys.
Assisted in post analysis process.
Help train department employees.
Negotiate and buy/plan markets for Tampa based accounts.
Management of specific market makegoods and underdelivery.
Bachelor of Science: MarketingFlorida State UniversityTallahassee, FL, USAMarketing