Dedicated VP, Brand Leader with a proven track record developing successful strategic marketing plans and integrated communications campaigns. Areas of expertise include restaurant, business-to-business and direct response account management.
Competitive and strategic planning
E-mail and direct mail marketing campaigns
VP, Brand Leader, 09/2010
to Current Doner – Southfield,
Established process for new accounts and served as the primary client contact.
Analyzed business results and monitored industry and consumer trends.
Preserved brand integrity by monitoring the consistency and quality of marketing content.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Developed and implemented integrated campaigns which included broadcast, print, OOH, direct mail, collateral, digital and social.
Collaborated on market research studies and the analysis of findings.
Directed the hiring, training and performance evaluations for account service teams and supervised their daily activities.
Directed the field marketing team for a national restaurant chain to meet business goals and maintain franchise relationships.
Account Director, 04/2004
to 09/2010 Doner – Southfield,
Tracked and maintained a thorough understanding of all active projects and delegated assignments appropriately.
Led strategic and tactical planning activities for a national commercial account which included eight vertical markets, separate media plans and clients.
Implemented integrated campaigns and managed project deadlines and budgets through completion.
Coordinated and supervised TV and print shoots.
Ensured all creative materials aligned with brand strategy.
Analyzed DRTV, email and print advertising results and offered testing ideas and solutions to increase response rates.
Worked closely with the media department to build plans utilizing the most effective and efficient vehicles to meet objectives.
Tracked client budgets and managed billing.
Senior Account Executive, 04/1996
to 12/2000 Real Integrated – Bloomfield Hills,
Cultivated and managed relationships with key clients, vendors and community partners.
Worked closely with franchisees to identify their needs and challenges and provide solutions.
Presented business results and upcoming activity at all KFC membership meetings.
Collaborated on strategic planning for KFC Dealers Associations.
Analyzed sales and promotional data for over 500 restaurants.
Compared advertising and local store marketing expenses against established budgets.
Planned and coordinated segment marketing projects.
Managed deadlines and supervised the production of broadcast, shared mail, print, and collateral materials.
Proofed and approved creative materials.
Facilitated the development of a new data tracking and reporting system.
Marketing Coordinator, 07/1993
to 04/1996 DIFCO Laboratories, Inc. – Livonia,
Developed presentations used by the sales force and regional managers.
Co-authored a marketing piece published in American Clinical Laboratory.
Created and maintained a database for lead management and sales reporting.
Planned and coordinated national sales meetings, trade shows and regional events.
Collaborated with the agency and vendors to guarantee timely, cost-effective delivery of all marketing communications materials.
Assisted Project Managers in launch of new products.
Bachelor of Arts: English,
University of Michigan - Ann Arbor,