3D, Accounting, Ad, ads, Advertising, Art, agency, budget, com, competitive, consultation, content, contracts, crisis management, Cumulus, creative development, editorial, employee training, fashion, Film, Graphic, Home Office, market analysis, Marketing strategies, marketing, market, media relations, merchandising, Money, office, monitors, multi-media, Negotiation, Newsletters, newsletter, newspaper, PR, printers, programming, promotion, promotional materials, Public Relations, public speaking, radio, Research, Sales, Social Media platforms, staffing, strategic, TV, web content
VP01/2012 to CurrentMOVIETICKETS.COM
Entertainment Industry: Marketing, Advertising, Public Relations, Distribution, Exhibition, Sales Promote MovieTickets.com brand across multiple media platforms.
Coordinate on line promotions on behalf of worldwide ticketing provider.
Liaison with multiple Studio and Distributor Departments.
Bring Advance Ticket initiatives and integrated programming to over 250 Exhibitors.
Consult on Grand Opening and Marketing strategies to drive ticketing and alternative content.
01/2010 to 01/2011RAVE CINEMASDallas, TX
VP Marketing & Advertising.
Garner over $2 million per annum on barter media, through leveraged and integrated trades with media and film studio suppliers.
Created new revenue streams in signage, sponsorship and displays of $2 million per annum.
Oversee two competing key on screen vendors to generate millions in income.
Double Group Sales Department revenue with limited additional staff.
Managed departmental expenditures and exceeded all revenue projections, and generate 11 times income versus expenditure.
Headed inter-departmental task force that increased Gift Card revenue 38% in 2011 Q4.
Created and strategically rolled out private label large format, as well as 13 IMAX openings.
VP Marketing & Advertising, Director of Marketing01/2002 to 01/2010RAVE MOTION PICTURESDallas, TX
Promote Rave as a Brand through carefully calibrated multi-media advertising mix and top of mind trade, promotions and partnerships garnering over $13 million in free media.
Create and execute grand opening campaigns within budget for 31 theaters in multiple markets of varying size, complexity and competitive status.
Planning and oversight for hundreds of advertising and public relations campaigns, live events and promotions with tight budget and limited staffing.
Supervise creative development in all mediums including copyrighting, design, multi-media ads, point of sale, web content, trailers, sizzle reels & commercials, frequently using coop or sponsor offset dollars.
Generate approximately $8 million in news and editorial mention values.
Expand alternative revenue sources including on screen, in lobby, handout, display and sampling opportunities, signage, sponsorship, monitors, as well as, beta programs with gestural advertising, internet, 3D, blue tooth, mobile, etc.
Help pioneer alternative content marketing partnerships and industry paradigms on outreach.
Manage Group Sales Program of corporate event and field trip sales from zero to $1.6 million.
Create on line, in-theater and newsletter merchandising programs for incremental income, including sales in excess of $40,000 for one week on select titles.
Create and maintain key long term relationships with strategic partners including all Film Studios, Screenvision, MovieTickets.com, DLP, Cinema Scene, Real D, Clear Channel, NCM, IMAX, Hollywood Movie Money, West World Media, CBS, Cumulus and others.
Manage and monetize highly competitive and political trailer programming.
Oversee digital pre-show and late pre-show ads for content, contract, and fulfillment.
Oversee market analysis and creative execution and intervention to increase share and overall growth including opening 10 locations to dominant market position and growing 13 others to that status.
Oversee and negotiate newspaper contracts/directory ads in all markets and oversee display advertising while cutting costs by two thirds.
Maintain Advanced ticketing program and co-market with internet ticket service providers.
Work closely with Film, Operations, Accounting and IT Departments for smooth corporate function and revenue enhancement.
Create, maintain and adhere to departmental budget by markets and Home Office account.
Motivate and manage field and office employees in all areas of promotion and marketing.
Oversee production of company newsletter, promotional materials, advertorial etc.
Research and measure results of hundreds of campaigns and initiatives.
Negotiate, contract and manage relationships with PR firms, Ad Agencies, Graphic Artists, printers, and media.
Cultivate and maintain media relations for print, blog, TV and radio journalists.
Construct creative ad buys and cross promotional opportunities to minimize cost and maximize exposure.
Company spokesperson for news, editorial, media outreach, public speaking, crisis management.
Liaison with corporate and community entities on local, regional and national levels.
Oversee charity campaigns raising over $400,000 annually.
Create and manage in-house and market specific viral marketing programs.
Execute interactive media campaigns and partnerships with studios.
Create or oversee multiple Social Media platforms and vendors for Newsletters, Twitter, Facebook and other burgeoning applications with over 300,000 dedicated users.
Branch Manager Division Manager01/1981 to 01/2001PARAMOUNT PICTURESChicago Minneapolis, Washington
Liaison to Home Office and in charge of branch sales for titles as varied as Titanic, Forrest Gump, Indiana Jones and The Temple of Doom, Wayne's World, and hundreds more.
Coordinate advertising agency support in over ten media markets.
Maintain long term relationships with theater exhibition community.
Revitalize film library and repertory programming for studio, quintupling division revenue and creating eventized engagements of It's a Wonderful Life, Wings and other classics.
Negotiation, settlement of terms and collection of film rental in timely fashion.
Art division consultation at studio headquarters in Los Angeles.
Exceeded sales goals by as much as 140%.
Branch employee training.
Coordinate the physical trafficking of prints to over 200 theaters.
Education and Training
Bachelor of Arts1980Washington University Southern Methodist UniversityCum Laude
AWARDS -2010 Pixie Award for Trailer - 2007 Telly for Branding
-2007 Gold Addy for Collateral -2017 Davey Award for Commercial
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Companies Worked For:
RAVE MOTION PICTURES
Washington University Southern Methodist University
Job Titles Held:
VP Marketing & Advertising, Director of Marketing
Branch Manager Division Manager
Bachelor of Arts 1980
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