Targeting Georgia Regents University, Marketing Specialist, #9012
Challenge: Enterprise wide change in accessing health care from a crisis driven model to a patient/family centric model that achieved national recognition and reduced health disparities for an entire nation.
Action: Led the development of marketing plans and promotional efforts of forty various stakeholders; patients, families, providers and researchers to ensure utilization for over six years.
Action: Developed culturally sensitive written content for health care educational brochures at appropriate reading levels. Published author in two national health care publications inspiring improved performance in health care employees. Three years experience in persuasive writing.
Key Results:Patients and families became partners with providers and researchers for success.
Challenge: To execute enterprise wide marketing plan to capture revenues pre care for an entire nation.
Action: Developed extremely aggressive outreach and marketing activities to reach and enroll 2,000 patients and families, pre care.
Action: Trained marketing team on un-biased data collection. Tracked and analyzed data collection, worked with team to develop long term health and business decision electronic data collection.
Action: Integrated process and outcome evaluation procedures for continuous quality improvement of model.
Key Results: Annual health care revenues increased by $200,000 per year. Model remains active, pre care enrollments optimized, ten years later.
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