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Volunteer Program Consultant Resume Example

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VOLUNTEER PROGRAM CONSULTANT
Summary

Dynamic Marketing Manager proficient at collaborating with multiple stakeholders to determine audience interest and develop strategic go-to-market communication plans that align with the company's business priorities and initiatives.

Creative and innovative team player with strong interpersonal skills.

Highlights
  • Account management
  • Customer service-oriented
  • Channel strategy
  • Strategic media placement
  • Project management
  • Sales promotions
  • Microsoft Office Suite expert
Accomplishments
  • Hired, trained and managed a team of successful marketing services managers and specialists.
  • Conceptualized and launched the San Diego Zoo's Fanta 2-Liter marketing campaign, which led to a 31% sales increase.
  • Launched aggressive Hispanic growth plans that increased Coca-Cola Classic sales 5.6% over previous year.
Experience
Volunteer Program ConsultantOct 2011 to Jun 2015
ST. MEL ELEMENTARY SCHOOL － Woodland Hills, CA
  • Developed and managed school's first formal staff/parent electronic communications system to distribute news and volunteer information.
  • Devised optimal communications strategies to reach target audiences.
  • Designed and managed weekly e-web newsletter to parents and staff.
  • Organized fund raising events, class events, field trips and holiday projects.
Operational Marketing ManagerNov 2002 to Sep 2006
COCA-COLA NORTH AMERICA － Los Angeles, CA
  • Created and executed exceptional local and customer brand introductory plans that resulted in incremental volume.
  • Coke with Lime +35% vs. prior quarter.
  • Coca-Cola Fridge Pack +77% vs. prior year.
  • La Tienda Coca-Cola Classic Hispanic retail marketing program 5.6% increase vs. prior quarter.
  • Division brand steward for Sprite and Fanta marketing communication, strategic development and program implementation.
  • Based on marketing initiatives Sprite and Fanta volume increased 28% during program vs. prior year.
  • Developed, implemented and measured marketing programs to increase brand awareness, volume and profit Local extensions of national programs, marketing asset programs, Hispanic marketing programs, promotional packaging.
  • Managed division relationship with The San Diego Zoo, NCAA, NASCAR, NHRA, LEGOLAND, Palace Entertainment.
  • Zoo - Fanta 2L Label Offer increased 2L volume by 31% vs. prior year.
  • Established and exceeded marketing objectives to build consumer awareness and Coca-Cola/partner equity, drive partner and retail traffic, build long-term professional relationships and achieve established success criteria.
  • Created brand plans with Coca-Cola Bottling Company to increase product availability, merchandising, price realization and store space (One More on the Floor, La Tienda Coca-Cola).
  • Determined and executed local marketing funds (Company and Bottler) and operational marketing budget to develop division programs that provided differentiation in the marketplace and incremental volume.
  • Directed outside agencies to support product launches, sampling programs, creative development and production (Sprite Remix, Fresca Flavors).
  • Fulfilled all consumer programs to include project time-line and rules development, communication and approval process, success metrics, tracking and feedback tools.
Division Marketing Services Manager, Southern California DivisionJan 2001 to Nov 2002
COCA-COLA NORTH AMERICA － Los Angeles, CA
  • Managed the media buying and media promotions department for the Southern California Division.
  • Trained, developed and managed four media professionals to succeed in creating media merchandising promotions for retail and presence accounts to increase Coca-Cola volume.
  • Managed media department to purchase television, cable, radio, outdoor and print at 80% of budget and over goal to 110% of gross rating points.
  • Developed media plans with planning agency by product and consumer demographics based on Nielsen market.
  • Analyzed, negotiated and executed contracts, sponsorship packages and annual marketing programs with Coca-Cola marketing partners and properties.
Division Marketing Services Manager, Ohio/Kentucky DivisionAug 1999 to Jan 2001
COCA-COLA ENTERPRISES － Cincinnati, OH
  • Managed the marketing services department for Ohio and Kentucky.
  • Activated media to enhance promotions and gain incremental in-store activity.
  • Trained, developed and managed two marketing services professionals.
  • Developed and implemented marketing programs and promotions with sales centers, retailers, the media and marketing partners for seven Ohio and Kentucky markets.
  • Purchased television, radio and outdoor media under budget and over goal with annual budget of $4MM.
Marketing Services SpecialistAug 1996 to Jun 1999
COCA-COLA ENTERPRISES － Los Angeles, CA
  • Created local and national promotions with Coca-Cola bottlers and the media for marketing asset partners such as NASCAR, LEGOLAND, and LA Dodgers.
  • Developed marketing and promotions programs for Coca-Cola partners including ski resorts, amusement parks and retailers in eight California markets.
Account CoordinatorGrey Advertising － Los Angeles, CA
Account CoordinatorJ. WALTER THOMPSON － San Francisco, CA
Education
MBA, BusinessLoyola Marymount University － Los Angeles, CA

Partially completed. Continuing education.

Bachelor of Arts, EnglishUniversity of California － Santa Barbara
Skills

Social Media, Facebook, Twitter, Instagram, Pinterest, Linkedin, contracts, creative writing, consumer products, customer marketing, marketing, marketing communication, media buying, media plans, merchandising, packaging, program implementation, retail, sales, strategic development, MS Word, Excel, Outlook, PowerPoint

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Resume Overview

Companies Worked For:

  • ST. MEL ELEMENTARY SCHOOL
  • COCA-COLA NORTH AMERICA
  • COCA-COLA ENTERPRISES
  • Grey Advertising
  • J. WALTER THOMPSON

School Attended

  • Loyola Marymount University
  • University of California

Job Titles Held:

  • Volunteer Program Consultant
  • Operational Marketing Manager
  • Division Marketing Services Manager, Southern California Division
  • Division Marketing Services Manager, Ohio/Kentucky Division
  • Marketing Services Specialist
  • Account Coordinator

Degrees

  • MBA , Business
    Bachelor of Arts , English

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