SEARCH

Vice President of Sales Resume Example

Resume Score: 80%

Love this resume?Build Your Own Now
VICE PRESIDENT OF SALES
Professional Summary

Accomplished sales and marketing executive with strong business acumen and extensive experience in advertising. Proficient with integrated marketing communications with ability to mesh online, digital, social media, event marketing and brand building activities. Drive growth and revenue expansion through effective relationship management and consultative sales approach that aligns the interests of all parties.

Work History
Vice President of Sales , 08/2019 to CurrentFifth Gen Media , Fairfield, NJ
  • Enhanced success of advertising strategies boosting engagement through social media and digital marketing approaches.
  • Accomplished on HubSpot Pro CRM software for enhanced lead prospecting and sales management.
  • Leveraged vFairs trade event software executing strategy, creatives and build advertiser's brand.
  • Conceptualized digital creative campaigns and initiatives in close collaboration with marketing team.
  • Interfaced with clients to define project scopes of work, including budgets, creative vision and deliverable schedules.
  • Strong working knowledge of SEO, SEM, KPIs.
  • Develop and execute online advertising strategies that vary from desktop to mobile device and tablet.
  • Compile and analyze search engine marketing, optimization, and digital brand awareness reports to provide insight regarding client's return on investment.
  • Improved customer satisfaction by finding creative solutions to problems.
  • Implemented high-volume national email marketing campaign for company newsletter, resulting an average of 2,500 leads per week. Open rate averages of 10-15% and a CTR rate of 20-25%
Associate Publisher, 08/2011 to 08/2019Beka Business Media, Scottsdale, AZ
  • Use consultative sales techniques to pinpoint customers advertising needs and close on short-term and long-term campaigns.
  • Develop sales leads and uncover new business opportunities through prospecting and cold calling.
  • Develop strong relationships with advertisers and negotiating deals following established procedures.
  • Create and present media and advertising packages to prospective customers.
  • Communicate regularly with VP of Marketing, and other sales representatives for support and strategic planning for accounts.
  • Successfully use persuasive communication skills to build relationships, identify opportunities, overcome objections that would translate into sales.
  • Maintaining and building client relations while providing excellent account services, always following up leading to increased ad space sales.
  • Maintained 1.5 M book of business.
  • Supported digital project manager with creative recommendations to optimize marketing campaigns.
  • Helped in creating design work for print anddigital sales and marketing campaigns.
District Sales Manager for Florida, 02/2008 to 07/2011Quality Publishing Co Publishers On ICN Magazine, Houston, TX
  • Advertising sales for Intelecard-News' monthly trade magazine along with its website, digital properties, and trade show events.
  • Create and sell innovative campaign ideas leveraging company's print, online and mobile properties.
  • Build strong relationships with clients to ensure loyalty and repeat business.
  • Provide feedback on creatives for client and ensure that copy and design are aligned with client's brand look and messaging.
  • Helped company understand local advertising environment through weekly reporting feedback, participation, and interaction with prospects and advertisers.
    •Managed a book of business valued at $600,000 across 40 accounts.
    •Demonstrated and maintained expert knowledge and understanding of print products, digital marketing services and trade show events.
Account Executive , 03/1990 to 01/2008Rene Garcia & Associates Advertising Agency, Miami, FL
  • Recruited to participate in organization's training program commencing with positions in television and radio production, media buying, traffic department and sales.
  • Planned, sold and coordinated the pilot program for "Sabado Gigante" the number one television program for Latin market.
  • Assisted in organizing and implementations of two Presidential Campaigns in South Florida.
  • Designed and produced marketing plans targeting new distribution markets for existing clients where the demographics showed large concentration of Hispanics.
  • Developed five-year business plan resulting in increased profitability by 40%.
  • Created slogans and recorded advertising jingles for agency's clients.
  • Scheduled coverage of local events.
  • Accomplished intended creative concepts by conducting research. Conducted outreach to local community leaders and progressive organizations and assisted with local and regional on-site events.
Education
BBA, Marketing
University of Miami - Miami, FL
Additional Information

MS Office, Hubspot Pro, Fluent in Spanish

Skills
  • Exceptional Communication Skills
  • Written and verbal communication
  • Online Advertising
  • Customer Service
  • Client Meetings
  • Software Solutions
  • Customer Presentations
  • Account servicing
  • Brand Promotion
  • Advertising knowledge
  • Excellent problem solving skills
  • Strong Analytical Skills
  • Forecast Preparation
  • Talent Acquisition
  • Providing Feedback
Build Your Own Now

DISCLAIMER

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • Fifth Gen Media
  • Beka Business Media
  • Quality Publishing Co Publishers On ICN Magazine
  • Rene Garcia & Associates Advertising Agency

School Attended

  • University of Miami

Job Titles Held:

  • Vice President of Sales
  • Associate Publisher
  • District Sales Manager for Florida
  • Account Executive

Degrees

  • BBA , Marketing

Similar Resumes

View All
Vice-President-of-Sales-resume-sample

Vice President of Sales

Engineered Endeavors

Chagrin Falls, Ohio