Senior Sales Executive with experience in every aspect of the consumer electronics marketplace. Broad expertise spans startups, rapid growth businesses, turnarounds, Domestic, International, and at the manufacturing level. Exceptional ability to position and launch products and technologies into retail with proven results. Relationships at all Top Tier retailers such as Amazon, Wal-Mart, Target, Best Buy, including distributors, independent reps and brokers for consumer electronics, videogames, toys, and streaming media devices. Go to" resource and tough decision maker with street-smart sense and superior judgment balancing short-term sales with long-term strategies. Successful in stepping into executive sales roles under intense pressure. Thrives in startup, competitive, adverse, and challenging environments. Skill Highlights New product launches Sees the big picture Team builder Street smart Compelling leadership skills Skilled negotiator Drives market share Sells with profit in mind Core Accomplishments Built GT Interactive, 3dfx, and Roku sales organizations and retail distribution from scratch and companies brands into major mass market retail players. Experienced independent retail consultant launching new businesses or turnarounds with Disney Interactive, Aiwa, M-Audio, BigFoot Networks and BringRR.
February 2011 to CurrentVice President of Sales Saratoga, CA
Roku is the market leader in streaming entertainment devices for the TV with over 10 million units sold.
Prior to joining, Roku products where sold only online at Amazon and Roku.com.
I built the sales organization and retail distribution network from scratch in an entirely new category to over 16,000 retail storefronts.
Roku products are now prominently merchandised at every major National account including Amazon, Best Buy, Target, Walmart, and key regional retailers in the US and Canada.
I have doubled the business every year for the last 4 years.
April 2004 to April 2010Managing Director
MAX Technology Hong Kong, China A-MAX is a Chinese manufacturer of MP3 and personal digital products and despite any previous knowledge of selling OEM/ODM products and services landed design wins with Wal-Mart, Radio Shack, Disney, Memorex, Cobra, Bose, Lexar, Emerson, GPX, and Haier.
Manufactured Wal-Mart's house-branded MP3 products for 2 years in a row and closed a promotional program with Bose that netted over 350,000 units.
In the process picked up valuable experience on program management , supply chain, and operations in consumer electronics manufacturing which has benefited and broadened my scope in startup situations.
Digital Networks North America Sonic BlueJanuary 2003 to April 2004Vice President Santa Clara, CA
This was my first turnaround.
Formerly a product line at Sonic Blue I was recruited back to the company to rebuild.
the business out of bankruptcy.
Grew distribution with Wal-Mart, Sam's, and Target, adding 8000+ outlets leading to $90M in new sales and.
achieved #1 market share in Flash products against Apple within 6 months.
January 2002 to January 2003Vice President of Sales Fremont, CA
Built sales organization and distribution network for startup of Net enabled DVD player and consumer.
Launched new product line from an unknown company into Best Buy, Sharper Image, QVC, producing $20M in.
Sonic BlueJanuary 2001 to January 2002Senior Vice President of Sales Santa Clara, CA
SonicBlue was a high growth CE company built by acquisition from the assets of S3.
with the blending of multiple management teams.
I was successful in integrating and reorganizing the sales.
teams into one unified sales organization.
Led Domestic and International sales teams of 45 across US, Europe, and Japan achieving $200M in revenue.
3DFX InteractiveJanuary 1998 to January 2001Vice President of Sales San Jose, CA
Created and directed worldwide sales organization for newly branded Voodoo Graphics 3D accelerator line.
Produced $500M in annual revenue through retail, distribution and, OEM.
Attained # 1 market share against NVidia with top 3 products at retail for 14 consecutive months.
January 1995 to January 1998Executive Vice President, General Manager
GT Interactive SoftwareCA Redwood City, NY
Led sales and marketing for PC/Video game software publisher.
Expanded retail distribution to all Top Tier Retailers, and launched 60+ entertainment software products.
producing $200M in sales.
Mattel MediaFebruary 1994 to January 1995Vice President, General Manager El Segundo, CA
Mattel Media was a startup and wholly owned subsidiary of Mattel.
As employee # 2, built organization from the ground up.
Defined product plan and created functional sales.
strategy, compensation plans, and sales tools.
Sega of AmericaJune 1991 to February 1994Senior Vice President of Sales Redwood City, CA
Hired to turn around sales when Sega had a 5% market share against Nintendo.
Grew sales from $250M to 1.5B increasing market share from 5% to 55%, achieving # 1 position over Nintendo.
Recruited and directed national sales team of 18 direct-level sales executives and in-house consumer service organization of 150.
Pioneered "Street Date" for software launches and turned the sales division formerly seen as carpetbaggers by retail buyers into professional business partners.
Sony Corporation of AmericaJanuary 1983 to June 1991Senior Zone Vice President Park Ridge, NJ
Developed and implemented sales/distribution strategies for 18 different consumer electronic product lines.
generating $680M in annual sales.
Managed East Coast sales organization with 5 RVPs, $35M Marketing & Co-op Fund, and $10M operating.
Middlesex CollegeAssociate of Arts: Business ManagementBedford, MABusiness Management