Vice President Of Membership Development Resume Example YMCA Of The Greater Twin Cities

VICE PRESIDENT OF MEMBERSHIP DEVELOPMENT

Professional Summary

A dynamic, organized, and experienced Executive Leader with a demonstrated history and results in both for-profit and non-profit industries. A leader skilled in Operations Management, Coaching, Leadership, and Sales with a passion for building healthy work cultures, high performing teams, and having fun and living an active life. Experience working with C-Suite Officers to provide centralized support for large multi location enterprises.
Experienced leading teams to grow membership and program revenue, building strong staff and volunteer teams, and collaborating with strategic funding. An out of the box thinker who develops innovative ideas to solve everyday problems more efficiently.

Professional Highlights

Provided leadership which enabled 30% revenue growth in the most recent 5 years. (90,000 units)
Built and launched a highly successful membership sales structure and team of 60+ team members with performance culture and successful metrics.
Launched a highly successful Corporate Wellness Program (300+ companies) an strategy that achieves retention over run rate of +3%
Created a Membership Administration program and management systems to operate more efficiently and with enhance technology tools
Brought Customer Engagement to the organization as a cultural shift (Customer Listening Program launched 2018) and results based membership challenge events on a digital platform.

Work History

YMCA Of The Greater Twin Cities - Vice President of Membership Development Minneapolis, MN03/2013 - 07/2020

Design, implement, and facilitate strategic membership development plan for the organization.
Provide leadership in sales and to District Directors of Sales, including the development of an annual sales plan and administration of the Sales Incentive Plan.
Develop and implement a formal membership retention program, working closely with the Chief Experience Officer and the Chief Operating Officer.
Manage membership recovery strategies for the organization to reduce member attrition significantly.
Ensure that all sales and membership development plans include attention to diversity and inclusion.
Supervise the Membership Product Team and the District Sales Leaders.
Supervise the Senior Director of Corporate Wellness, the Senior Director of Membership Administration, and the Senior Director C Experience.
Give leadership to the annual membership budget.
Regularly Highly Accomplished Work Performance Ratings and achieved budget objective and performance pay.

YMCA Of The Greater Twin Cities - Executive Director of SalesHudson, WI01/2009 - 02/2013

Responsible for developing and implementing sales strategies and plans which fulfill Association mission plan goals and objectives.
Analyze market data to develop, recommend, and implement a strategic sales plan for membership, which meets established Association goals and objectives. Develop and manage sizeable corporate account relationships and strategies.
Manage strategy and establish sales goals and sets the direction for the team.
Partner with the Membership Service team to drive service and identify cross-selling opportunities.
Hired, trained, developed, and coached a sales management team that achieved established Association goals and objectives.
Work with Training and Development to identify and implement training needs, enhancing sales skills.
Develop and manage the sales budget, directs, and deploys sales product support resources.

Northwest Athletic Club / Wellbridge - General ManagerWoodbury, MN08/2003 - 12/2008

Perform daily walk-through inspections to ensure that all areas of the club are clean, neat, organized, and like new
Analyze Net Satisfaction Scores to ensure the best member experience is delivered
Monitor budgets and forecasts revenue and expenses for each department monthly/quarterly/annually.
Monitor supplies, payroll, cost of goods, and expenses for each department monthly/quarterly/annually
Meet one-on-one weekly with each Department Manager to ensure KPI's are followed, and the departments meet and exceed budgetary goals.
Mentor Department Managers to ensure continuous growth through training, developing, direction, assessing performance, and providing feedback.
Provide effective individual performance evaluations and recognition programs and awards
Authorize new hires, promotions, employee status changes, and performance management with Department Managers

Additional Experience

Club Manager | Tennis Club Leadership | CINCINNATI TENNIS CLUB

Executive Director | YMCA Leadership | YMCA OF GREATER CINCINNATI

Director of Health and Physical Education | Healthy Living Leadership | YMCA OF METROPOLITAN MILWAUKEE

Program Specialist | Healthy Living Leadership | JCC OF MILWAUKEE

Skills

Team Leadership
Sales Leadership
Performance Culture Development
Strategic Planning
Coaching

Communication
Collaboration
Analytics to Action
Mission Centered

Education

University of Wisconsin - MilwaukeeMilwaukee, WIBachelor of Science: Business Management

Recreation/Exercise Science

Certifications

Organizational Leadership Certification
Multi Team Leadership Certification
Equity Leadership Certification
YMCA Senior Director Certification

Resume Overview

Companies Worked For:

YMCA Of The Greater Twin Cities
Northwest Athletic Club / Wellbridge

School Attended

University of Wisconsin - Milwaukee

Job Titles Held:

Vice President of Membership Development
Executive Director of Sales
General Manager

Degrees

Bachelor of Science : Business Management

Vice President of Membership Development Resume Example

Resume Score: 80%

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