Results-driven leader with a verifiable track record of success in positioning organizations for continued growth across highly competitive and evolving markets. Skilled in analyzing, conceptualizing, and implementing high-impact strategies, promotional programs, and marketing campaigns that have created visibility, heightened brand recognition, and enabled sustainable growth. Strength in analyzing the needs, researching and identifying opportunities, defining the plan, building the team and partnerships, and launching integrated solutions with strong results.
Market Plan Development, Execution & Management
Market / Competitive
Analysis & Positioning
New Product & Brand Launch / Growth
Brand Development &
Analytics Analysis & Reporting
Events Planning & Promotional Strategies
Project Management &
Agency, Account, Vendor & Media Partnerships
Multi-Million Dollar Budget Management
Team Development &
TURA, INC. – Great Neck, NY
Dedicated 20+ year career enabling this leading designer, marketer, and distributor of high quality fashion eyewear to grow across highly competitive North American marketplace.
02/2009 to Current
Vice President of MarketingTURA, INC － Great Neck, NY
Advanced and kept on following acquisition by Eschenbach to drive the growth of all brands throughout North America. Following success, selected to grow the analytical framework, expand trade publication marketing strategy, and produce yearly annual catalog for 15 product families generating $36M in revenue. Manage team of 3 marketing coordinators supporting 150 national independent sales representatives, and budgets of $1.2M.
- Strategic Planning & Leadership -
Established collaborative partnerships with leadership, product managers, sales managers and sales representatives to align marketing strategies with brand, business, and product goals.
Consistently chosen by President and CEO to lead strategic initiatives for the company. Held critical role in establishing corporate policies, consolidating and relocating warehouse from New York to Pennsylvania, conducting market research, and planning and coordinating national and regional sales meetings.
Credited with assisting national sales representatives in introducing and advocating value of company's products, services, and promotions to key accounts.
- High-Impact Marketing Strategies -
Key contributor in aligning Eschenbach brands with needs of the US marketplace. Evolved as the liaison to product managers in Germany to define marketing strategy to introduce brands to US accounts and Tura sales force. Instrumental in implementing design changes into the brands that enabled sales growth.
Built a highly successful analytical framework to maximize success of promotional programs for 10,000 accounts and sales representatives. Defined the process and deployed the tools to develop, forecast, and execute promotional programs.
Built critical relationships with 4 trade publications that has provided an effective means to demonstrate value- proposition of products and has heightened visibility of brands within the industry.
Currently leading the transition of the annual catalog from print to digital format.
Overseeing the development of tools to automatically capture and upload data into the digital catalog.
01/2000 to 01/2009
Chosen to build the internal Marketing Department to drive growth of corporate brands and 10 licenses.
responsibility for defining and executing campaigns, planning and coordinating photo shoots, and developing creative.
elements and messaging for in-store point of sale displays, trade publications, tradeshows, and sales collateral.
managed team of 3, oversaw budgets of $1.2M, and served as main liaison to product manager, sales team, and partners.
Strategic Planning & Leadership -- Established the company's internal Marketing Department with formalized strategies, tools, and messaging 1st that strengthened cohesiveness of brand identity and supported sales growth.
Collaborated with leadership to define product and brand strategies to maximize revenue and market growth.
High-Impact Marketing Strategies -- Conceptualized and launched highly successful marketing campaign for the introduction of new memory frame collectionpositioning company as a pioneer within the marketplace and evolving the collection as a core product brand.
Collaborated with line artist to demonstrate the intrinsic value of product to always return to its original shape leveraging motion.
Selected and led efforts of agency to build corporate website that elevated brand identity.
Managed the subsequent enhancement of website to enable customers to purchase products online.
Developed and launched the loyalty program that resulted in a 6% YOY growth across participating accounts.
Partnered with vendor to build new website to track and analyze success of program.
Collaborated with IT Department to build a system to automate the submittal of product portfolio data to an industry forum that greatly improved productivity.
01/1995 to 01/2000
01/1991 to 01/1995
Product Development Assistant
Recruited into the Product Development Department to identify, recommend, and implement sales tools, models, and best.
practices to drive growth.
Promoted to develop marketing materials, identify potential new product and market.
opportunities, and create promotional programs to increase product distribution within the market channel.
Leadership & High-Impact Marketing Strategies -- Built the Product Assessment Model that was instrumental in migrating product marketing strategy from lifestyle to themes, increasing competitive advantage within the marketplace.
Developed and leveraged the framework to align portfolio of thousands of products into 13 market segments, increasing visibility of opportunities.
Identified the need and created the 1st comprehensive Technical & Marketing Product Reference Guide for independent national sales force that improved product knowledge and increased sales.
Assumed additional responsibility to deliver 4-day training to independent sales representatives.
Educated sales teams on products and marketing strategies.
Based upon strong technical acumen, chosen to deliver MS Office training to 30 users within the organization.
Early career as Licensed Optician for E.B.
Meyrowitz/Montgomery Frost Lloyds MA/RI.
Master of Business Administration (MBA): MarketingMarketing
Bachelor of Business Administration (BBA): ManagementHOFSTRA UNIVERSITY, FRANK G. ZARB SCHOOL OF BUSINESSManagement
Nominated "Most Influential Women in Optical", Vision Monday (2009)
Member / Former Board Member & Co-Chair of Communications Committee, Optical Women's Association (Since 2002) Former Member, National Association of Vision Care Plans (2007-2011) Former Fashion Trend / Public Relations Committee Member, The Vision Council Task Force (2008-2010) Licensed Optician, State of Rhode Island and State of Massachusetts (1986-1996)