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Vice President of Domestic Franchise Development Resume Example

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VICE PRESIDENT OF DOMESTIC FRANCHISE DEVELOPMENT
Professional Summary

Accomplished multi-industry executive leader with demonstrated ability to hit mission-critical goals. Broad experience including, general management, high-level sales, business development, and strategic planning. Hard-working trailblazer able to think fast and capable of expanding brands into uncharted territory.

Skills
  • Sales Training Specialist
  • Organizational Skills
  • Conflict resolution
  • Building Effective Relationships
  • Leadership/ Team Building
  • New Business Development
  • Strategic planning
  • Highly Effective at Written and Verbal Communication
  • Revenue Generation
Work History
Vice President of Domestic Franchise Development, 07/2018 to Current
UFC GYM Franchise – Newport Beach, United States
  • Overhauled existing franchise award process to make it uniform and standardized. Created 12 step process allowing to seamlessly educate candidates about the brand, business model, and prepare them for franchise ownership.
  • Worked with marketing to monitor lead quality through daily and monthly meetings.
  • Identified franchise candidates' concerns and questions regarding performance and business model. Developed templates on best practices for future success.
  • Increased franchise sales/awards for Signature model by 83% in 1st year.
  • Expanded YOY revenue by $685,000 since [2018], resulting in 53% increase. Top franchise sales person in 2019 and 2020
  • Maintained routine communication with new and existing franchisees to assess overall satisfaction, resolve complaints and promote new offerings.
  • Consulted with banking specialists to establish new business partnerships, set total project costs, and guide franchisee on business plan and proforma creation.
  • Worked with real estate team to ensure properties met performance criteria for business model and necessary rent/TI concessions to maintain project budget.
  • Helped with yearly audit and edits to FDD on multiple franchise models. Particularly with Item 6, Item 7, and Item 19.
President of Franchise Development , 04/2016 to 07/2018
Soldierfit – Ijamsville, MD
  • Created and implemented CRM system, to include lead generation, lead management, integration into 3rd party software, mobile marketing, monthly dashboards/reporting, sales cycle, and member retention.
  • Researched, overhauled and implemented franchise candidate approval process from start to finish resulting in above industry average franchise awards 1.69%, cost per award $6,300, and Discovery Day awards 87.5%
  • On-boarded and trained all new franchise owners in-house through a comprehensive and detail oriented training program instilling in them the values and culture of the Soldierfit system, importance of brand consistency, and camaraderie.
  • Provide on-site in-person support to all new opening locations, providing exceptional sales, technical, and operational support. Spearheading development programs for franchise owner's and their staff.
  • Provided strategic planning and direction for driving brand growth and development by identifying and targeting key markets. Using in-depth knowledge of fitness trends and existing location specific limitations to craft territories in a given market.
  • Comprehensive knowledge of franchise systems used to assist franchise owners from award to open. Facilitating early development stages through review of property site-selection, lease negotiation, Tenant Improvement Allowance, PPSF, traffic thoroughfares, and other essential details to ensure buildout and fit-out run smoothly.
  • Trained, coached and mentored franchise owners to ensure smooth adoption and adherence to all policies, procedures, and branding requirements. Resolved all incongruencies in operational policies through amicable means without assistance from legal.
  • Negotiated and developed vendor programs that benefited both franchisor and franchisee, including but not limited to banking, loan approval, equipment, accounting, booking keeping, Google business listings, merchandise, insurance, construction, and project management.
General Manager, 08/2012 to 04/2016
Soldierfit – Frederick, MD
  • Cultivated and strengthened lasting client relationships, through development and implementation of new membership retention programs
  • Strengthened company's business by leading the implementation of a new personal training program. Generating additional revenue in excess of $150,000 annually.
  • Ensured that each guest's experience was positive, memorable and consistent with the "Soldierfit Experience"
  • Set project timelines and kept teams on task to complete milestones according to schedule.
  • Maintained the Soldierfit culture with a hands-on management style. Created monthly events for members and staff to reach out and partner with local businesses and charities. (Salvation Army, Frederick Rescue Mission, Blessings in a Backpack, Platoon 22, Toys for Tots)
  • Maintained comprehensive knowledge of all computer systems to include club management software, CRM, personal training software to better serve customers and meet demanding sales objectives.
  • Negotiated and finalized contracts with corporate organizations for private boot camps generating an additional $20,000 in revenue.
  • Led company repeatedly in new member sales and TCV of PT sales, ultimately creating the flagship location within Soldierfit
  • Employee of year 2014
  • Employee of month May, 2014
Regional Sales Manager (Canada/ Ontario), 07/2011 to 08/2012
Tuscany Eyewear – Davie, FL
  • Grew newly acquired territory from 40 accounts to 180 accounts generating $800,000 in revenue in year one.
  • Created large impact presence in market through rapid growth and expansion of brand.
  • Researched market trends influencing clients purchasing decisions to match those trends and produce higher monthly sales.
  • Delivered a high level of service to clients to both maintain and extend the relationships for future business opportunities.
  • Penetrated untapped markets in GTA and surrounding areas ensuring product dominance.
  • Consistently hit and exceeded sales goals by 20%.
  • Maintained an extensive knowledge of competitors, their offerings and their presence in assigned territory.
  • Mitigated client concerns/issues resolving in a manner pleasing to all parties involved.
  • Monitored display units and merchandise to ensure compliance with all brand and licensing requirements
Education
Bachelor of Science: Kinesiological Science , 2004
University of Maryland - College Park - College Park, MD
Accomplishments
  • Completed Rock N' Roll Marathon 2018
  • Completed Marine Corps Marathon 2004
  • Completed Sandler Sales System 2013
  • Employee of the Year Soldierfit 2013
  • Employee of the month Soldierfit October 2012
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Resume Overview

Companies Worked For:

  • UFC GYM Franchise
  • Soldierfit
  • Tuscany Eyewear

School Attended

  • University of Maryland - College Park

Job Titles Held:

  • Vice President of Domestic Franchise Development
  • President of Franchise Development
  • General Manager
  • Regional Sales Manager (Canada/ Ontario)

Degrees

  • Bachelor of Science : Kinesiological Science , 2004

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