Responsible for the tactical and long-term strategic activities of company's healthcare association clients, overseeing $11M in annual revenue.
Generate new accounts by implementing effective networking and content marketing strategies.
Optimize current revenue streams by networking for additional business prospects with established clients.
Serve as industry thought leader, participating in several speaking engagements and annual trade shows.
Monitor market conditions, product development and competitor activity to maintain position as industry-leading publisher.
Collaborate with inside sales team to support consistent revenue growth through market research and product innovation.
Mentor and coach staff of three marketing team members.
Managed a portfolio of twelve accounts, which generated $6M in revenue annually.
Serve as primary liaison between client and internal groups to ensure clarity of goals and quality of deliverables.
Upsold add-on services to existing customers, resulting in continuous year-over-year growth for mature accounts.
Planned, created and delivered sales presentations.
Delivered exceptional account service to strengthen customer loyalty.
Negotiated details of multi-year contracts to ensure client retention.
Established Center of Excellence for convention media planning across all agency offices.
Served as the single point of contact for the strategy and planning of promotional programs at more than 90 professional congresses for over 25 pharmaceutical clients.
Collaborated with cross-functional teams to draft media recommendations.
Presented regularly to executive leadership to report on department progress to ensure continued growth.
Developed spreadsheets to track monthly billings, client proposals, and supplier agreements.
Recognized as Employee of the Year in first year of employment.
Maintained productive relationships with professional contractor customers through exceptional follow-up after sales.
Identified prospective customers using lead generating methods and performing an average of 30 cold calls per day.
Solicited referrals from satisfied clients.
Maintained up-to-date knowledge of customer buying habits.
Developed promotional programs to optimize revenue levels.
Professional Convention Management Association (PCMA), 2011 - Present
Healthcare Convention and Exhibitors Association (HCEA), 2010 - Present
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