For the last decade, I have crafted PR campaigns and sculpted brand identities to launch companies into the spotlight and hearts of the public. With a keen understanding of consumer demands and what makes news headlines, I serve as the strategist that matches company goals with consumers' needs within a marketplace to create brand affinity and awareness. Working with top business leaders, I streamline media strategy, develop brand objectives and create the company's core messaging. I employ my unique and diversified skill-set to educate members of the media and advocate the company's vision in a way that engages a global audience. As Tinder's head of communications and branding, I have been with Tinder since its launch in 2012 and am part of the early team that changed the dating landscape forever with the first product to attract the Millennial generation. I'm proud to be a part of the team that has made Tinder a global, cultural phenomenon.
Organizations: PRSSA, Kappa Kappa Gamma
Communications, PR, Marketing, Business Development, Media Training, Crisis Management, Brand Partnerships, Media integrations, Public Speaking
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