Vice President, Associate Media DirectorDoner – Detroit, MI
Broadened the understanding and adoption of direct response within the agency as part of a fully integrated media solution.
Developed, implemented and managed successful DRTV campaigns for clients including AAA, ADT, AutoTrader.com, Blockbuster, Expedia.com, Hotels.com, SIRIUS Satellite Radio, PGA, and Owens Corning.
Interfaced with clients on a weekly basis to present in-depth performance analysis and optimization recommendations.
Hired, trained and supervised the DRTV buying and direct planning groups.
Developed curriculum to educate staff about direct response and fixed position buying techniques.
Introduced new media approaches including interactive television and auction based buying to existing Doner clients.
Collaborated with analytics and operations teams to develop a comprehensive campaign reporting and analysis platform.
Participated in and contributed towards new business wins for the agency.
01/1997 to 01/2002
Media ManagerFred Kier Associates – Chicago, IL
Initiated, nurtured and leveraged strong vendor relationships that resulted in five years of incremental revenue growth.
Recognized as the company's top revenue producer from 1998 - 2002.
Established highly profitable network and syndication buying divisions.
Trained and managed DRTV media buying team.
01/1995 to 01/1997
Broadcast SupervisorTime Life Inc – Alexandria, VA
Introduced new processes and a buyer training program which helped to increase overall productivity and grow departmental revenue 220% between 1994 and 1996.
Developed new syndication opportunities and a Canadian buying program.
Structured a successful Intern-Mentor program.
01/1989 to 01/1995
Senior Media BuyerCorinthian Media Inc – New York, NY
Negotiated long and short form DRTV for clients including Blue Cross Blue Shield, BMG Records, Colonial Penn, Intuit PC Software, King World and Sports Illustrated.
Placed spot television and radio schedules for clients including Meineke Mufflers, Mistic Beverages, Borden Foods and Calvin Klein.
Brokered numerous station trade deals to increase company profitability.
Business Studies Trent University - Nottingham Business Studies
Starlight Children's Foundation Mid-Atlantic Board Member since 1997 Vice President, Children's Services Founding member of the Mid-Atlantic Chapter Personal Soccer player and coach.
Community Activities Starlight Children's Foundation Mid-Atlantic Board Member since 1997 Vice President, Children's Services Founding member of the Mid-Atlantic Chapter Personal Soccer player and coach.