Manages Schwab's innovation/usability lab. Works with diverse teams to create research plans, conduct user interviews, and test prototype and design ideas. Defines user personas and use cases. Conducts ethnographic research during customer home visits. Uses Google Analytics to develop recommendations and presentations.
Part of the marketing leadership team at Group Health Cooperative, one of the largest health care organizations in Washington State (10,000 employees and 600,000 members/patients). Worked with the executive team on key marketing and digital strategy campaigns. Role expanded to include user research.
High profile, network news role covering the financial, international and technology news of 10 Asian markets. Research expertise allowed me to cycle through a variety of topics with ease in a single television news program.
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