Marketing professional with 10+ years of experience from positions in Sales, R&D, and Marketing. Strengths focus around creating a dynamic brand experience, maximizing the opportunity and value from assets. Creative leader with experience in product sales and promotion as well as event development and production. Proficient at collaborating with multiple stakeholders to determine best support of campaign and go-to-market strategies.
Core Qualifications Strategic planning Innovative Revenue generation Passionate Effective event planning/management Attention to detail Business Development Committed to delivering above expectation
Accomplishments Generated $1.4 million in revenue in from event partnership sales Represented Oakley, presenting technical product presentations to the media at the Bejing and Vancouver Olympics Developed a website portal used to manage requests and scheduling of events, maintaining the schedules of 17 field reps nationally Implemented innovative event strategies and new assets for greater exposure and consistency nationally, off-setting participation fees with revenue generation
US Events ManagerFeb 2010 to Current Oakley, Inc － Foothill Ranch, CA
Creating authentic brand experiences through the US Events strategy.
Managing a budget of $1.5M Primary contact in North America for event assets, creative, logistics and production Manage one direct report, responsible for Trade Shows, B2B events, and other key event responsibilities within North America Maintain the US Marketing event schedule, working closely with Global & Sports Marketing, Oakley Retail, Luxottica, US Wholesale & National Accounts to most effectively align with brand and product initiatives.
Regional O LAB ManagerDec 2006 to Feb 2010 Oakley, Inc － Foothill Ranch, CA
A founding member of the Rolling O LAB program in 2006.
Participated in 50+ consumer and partner events annually Lead hundreds of Oakley product presentations to include the 2008 Beijing and 2010 Vancouver Olympics.
Retail Marketing CoordinatorAug 2005 to Dec 2006 Oakley, Inc － Foothill Ranch, CA
Planned/executed new store grand openings, product launches, athlete appearances, and special events Created in-store sales contests and promotions for 90 locations.
O-Store ManagerAug 2003 to Aug 2005 Oakley, Inc － Richmond, VA
Bachelor of Arts, Sports Management2003Widener University － Chester, PASports Management