Strategic and proactive marketing professional adept at forging new industry paths for leading-edge companies. Laser-focused on providing customer excellence, and driving brand development and market share growth. Proven history of personally winning major new accounts. Dedicated to continuous improvement and use of computer technology to exceed sales and marketing goals.
Education and Training
Loyola UniversityChicago, ILExpected in – –Master of Business Administration: - GPA:
Northern Illinois UniversityDeKalb, ILExpected in – –Bachelor of Science:Marketing - GPA:
Tools & Skills
Salesforce
DemandBase
Highspot
Microsoft Office 365
G Suite
Microsoft Outlook
Microsoft Teams
Zoom
Microsoft Azure
Prezi
Asana
Partnership Marketing
Product marketing
Demand Generation Marketing
Retail Marketing
Global Marketing
Digital Marketing
Internet and E-mail Marketing
Inbound/Outbound Marketing
Marketing collateral
Digital asset creation and management
New market penetration
New business acquisition
Lead generation
Social media savvy
Market Intelligence
Competitive and Trend Analysis
Qualitative Market Research (focus group)
Quantitative Market Research (customer surveys)
SWOT Analysis
Psychographics
Experience
Senior Marketing Director - Trident Seafoods City, STATE, 2014 - Current
Leveraged business insights and market intelligence to produce and implement brand strategies to penetrate new commercial and consumer segments, increasing net sales by $789K
Increased Trident's exposure to retail industry through partnerships with Costco and Walmart which returned a net sales increase of $1.1 million and $1.4 million, respectively
Took ownership of and administrated two Saas/PaaS enterprise data solutions for the entire organization: Datassentials, a Big Data analytics platform; and Syndigo, master data management platform
Managed marketing data onboarding process, followed by data standardization improvements utilizing Syndigo which resulted in the drastic improvement of the top 3 distributor scorecards from [previous low score] to +80%
Managed analyst relations (AR) for Trident with vendors such as Nielsen, iRI and Gartner. Partnered with Nielsen to execute concept testing which led to creation of a new product line
Directed preparation of marketing collateral, including improvements in retail packaging, product descriptions, and the creation of digital assets i.e., photographs and copy for print and digital needs, increased penetration of subsidiary product by +2.8% and increased retail sales by +87%
Drove flagship product awareness and engagement through multi-touch, product placement initiatives on multiple social media platforms, resulting in an increase of sales by 5%
Secured $1.3M from partnership program funds for a marketing activation with Nordstrom
Director Of Marketing - Cholula City, STATE, 2013 - 2014
Created and executed the Strategic multi-channel brand plan for both which drove +8% increase above budget
Utilized market research findings to define the brand’s positioning
Worked with over a dozen agencies to establish a new communication platform
Gained trial and awareness by leveraging, digital, social media, closed distribution gaps and won in-store during key seasons through in-store display, trade deals and consumer promotion
Worked with the R&D team in Mexico to overcome commercialization and sourcing issues to bring the first new product launch in six years to market
Collaborated with Sales to gain three new product placements at Walmart
Leveraged advocate insights and consumer research to develop new brand positioning, drove awareness & trial of Cholula through relevant consumer touch points that resulted in a HH penetration increase of +5% vs PY
Established and maintained global partnerships with organizations based in Latin America.
Used B2C best practices; oversaw the creation of digital and tangible assets; designed three multi-touch, multi-media marketing campaigns which resulted in +16% in net sales, +13.2% in volume sales and +80 bps in $ share
Identified & executed cost savings initiatives adding value including a new 1/2 gallon bottle with 18 months shelf life and new space saving retail displays; annual savings equaled to $345K
Managed relationships with agencies and suppliers to deliver marketing plan objectives.
Managed department with $[Amount] budget handling [Number] yearly projects.
Recommended product innovation to enhance customer interest and maximize sales; Developed 5 new products including brand positioning within 5 months with little budget for market research and no knowledge
Leveraged industry trends and competitive analysis to improve marketing campaign performance.
Initiated procurement and onboarding of PaaS and SaaS solutions that integrated industry big data repositories with insights and analytics tool to perform various analyses (market, segment, consumer, trend) which was rapidly adopted by the direct sales team as their lead generation tool
Senior Brand Manager - Reckitt-Benckiser Inc. City, STATE, 2005 - 2012
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
