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Trade Marketing Manager & Salesforce.com Administrator Resume Example

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TRADE MARKETING MANAGER & SALESFORCE.COM ADMINISTRATOR
Summary
Decisive Trade Marketing Coordinator/Saleforce Administrator who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns. Digital marketing professional experienced in sales, marketing and account management. Knowledgeable about e-commerce, social media and creative digital design as it pertains to increasing sales and market share. Talented Trade Marketing Coordinator proficient at collaborating with multiple stakeholders to determine audience interest and develop strategic go-to-market communication plans that align with the company's business priorities and initiatives. Highlights Global marketing Sales promotions Account management Pricing strategies Direct marketing campaigns Go-to-market strategy development Public relations expert Innovative Mobile marketing Project management Excellent written and verbal Problem solving communicator Advertising Customer service-oriented Market dynamics Trade shows Digital advertising Presentations Enthusiastic team player
Highlights
  • Media relations Microsoft Office Suite expert
  • Salesforce.com Excel
  • AS4000 PowerPoint
  • Microsoft Outlook SAP
  • Microsoft Word MSAI
  • Accomplishments
Experience
Trade Marketing Manager & Salesforce.com AdministratorFeb 2013 to Apr 2015
Company Name － City, State
  • In charge of a variety of responsibilities within STG -Lane.
  • These responsibilities consisted of my Salesforce.com Administrator Duties as well as the design and purchase ALL POS Items.
  • These POS units were used in all of our nationwide accounts, such as Premium Accts.
  • Conv.
  • Stores, CTS Outlet and ALL Major Retail HQ Points.
  • Prepared daily Sample and POS Orders in SAP for each sales team member,(30 Associates).
  • Outside of POS and Samples orders, I do a lot of work in Salesforce.com.
Client Relations ManagerFeb 2009 to Jan 2013
Company Name － City, State
  • Successfully managed the activities of 8-10 team members in multiple locations.
  • Assisted guests with any special requests during their visits.
  • Recorded guest comments or complaints, referring customers to managers as necessary.
  • Performed bookkeeping activities, such as balancing accounts and conducting nightly audits.
  • Improved customer service ratings through new procedures with customer interaction.
  • Built professional relationships with new and existing clients while providing first in class customer service.
  • Develop new strategies for acquiring new business while also and retaining current business.
  • Worked closely with property management as well as independent contractors and suppliers to ensure that the property was always running to full capacity.
National Sales ManagerAug 2005 to Jan 2009
Company Name － City, State
  • Negotiated and organized on-site Flu Clinics and Health Screenings for Fortune 500 companies, including Wal-Mart, Home Depot, H&R Block, Kroger, and Chic-fil-A.
  • Managed and trained 20 -25 employees in a call center environment with incoming and outgoing calls.
  • Prospected, penetrated, consulted and sold healthcare services to new and existing accounts.
  • Implemented my knowledge of Salesforce.com to increase the productivity of our Customer Support, Marketing, Finance, Shipping and Distribution departments.
  • Initiated and coordinated the development of action plans to penetrate new and emerging markets.
  • Implemented marketing strategies to increase maximum market share.
  • Provided timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain a maximum profit margin.
  • Outsourced and scheduled more than 7,000 nurses for over 6,000 flu clinics and health screenings annually.
  • Managed a 3,000,000 sales portfolio.
  • Grew number of customers by 40% in a 18 month time period.
  • Resolved an average of 15-20 customer complaints per month regarding sales and service.
  • Monitored customer preferences to determine focus of sales efforts.
  • Generated monthly and annual sales reports.
  • Resolved customer complaints by exchanging merchandise, refunding money and adjusting bills.
  • Wrote sales proposals and sales contracts.
Merchandiser/Sales AsssociateFeb 2003 to Aug 2005
Company Name － City, State
  • Designed displays to make the store experience interactive and engaging.
  • Displayed the appropriate signage for products and sales promotions.
  • Arranged items in favorable positions and areas of the store for optimal sales.
  • Assisted with buying over the counter andcommunicating with retail merchants.
  • Organized and located inventory and updated store spreadsheets.
  • Managed the purchasing process for the entire department.
  • Upheld stock levels and proper pricing for multiple product lines.
  • Selected merchandise based on the mostfavorable price and quality.
  • Established and maintained proper high traffic displays, resulting in increased sales.
  • Authorized payment of invoices and return of merchandise.
  • Conducted staff meetings with sales personnel to introduce new merchandise.
  • Ran weekly and monthly strategy reports to analyze business trends and make recommendations.
  • Managed vendor chargebacks and follow ups.
  • Tracked shipping and weekly and monthly fallout.
  • Researched current and past business performance using online systems and available reports.
  • Reconciled orders with financial plans and forecasts.
  • Aided the buyer in assortment and category planning.
  • Shopped competition to identify opportunities, labels and trends.
  • Created and implemented POS with chosen vendors.
  • Assisted in gathering and moving materials and equipment for the assigned displays.
  • Effectively communicated and coordinated execution of the planogram with store management.
  • Built effective relationships with each store to develop superior customer satisfaction.
  • Provided feedback on competitor activities and best practices.
  • Printed various labels and tags for all merchandise.
Trade Show CoordinatorOct 2001 to Feb 2003
Company Name － City, State
  • Managed the responsibilities of Tradeshow Coordinator for several airlines including Delta, Song, ASA, and Com Air.
  • Sold pilot, flight attendant, and ramp uniforms and accessories to all Delta employees nationwide.
  • Forecasted profits and sales, and optimized the sales volume and profitability of designated product areas.
  • Managed all facets of the sales order procurement process including delivery to clients.
  • Traveled to all major airports in the United States, as well as many industry trade shows.
  • Developed and maintained business relationships and contacts throughout the airline industry.
  • Worked closely with visual display staff and department heads to decide how goods should be displayed to maximize customer interest and sales.
Education
Bachelor of Science, Marketing2001Georgia Southwestern State University － City, State, USAMarketing
Interests
Varsity Baseball, President of Pi Kappa Phi. Also the Chairman for our Fraternities philanthropy - P.U.S.H. (People Understanding Severely Handicapped). Organized events to promote our cause and raise money. Events such as golf tournaments, car washes, bike rides, etc . Along with providing car washes, we donated clothes, food, money and personal time to help those in need. Many events were organized on my own or with several fraternity brothers, baseball players and school staff.
Additional Information
  • Varsity Baseball, President of Pi Kappa Phi. Also the Chairman for our Fraternities philanthropy - P.U.S.H. (People Understanding Severely Handicapped). Organized events to promote our cause and raise money. Events such as golf tournaments, car washes, bike rides, etc . Along with providing car washes, we donated clothes, food, money and personal time to help those in need. Many events were organized on my own or with several fraternity brothers, baseball players and school staff.
Skills
bookkeeping, call center, Com, competitive, contracts, clients, customer satisfaction, customer service, Customer Support, delivery, Finance, financial, focus, inventory, marketing strategies, market, Marketing, materials, Media relations, meetings, Excel, money, Microsoft Office Suite, Microsoft Outlook, PowerPoint, Microsoft Word, personnel, POS, pricing, procurement, profit, property management, proposals, purchasing, quality, Retail, sales, SAP, Shipping, spreadsheets, strategy, trade shows
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Resume Overview

School Attended

  • Georgia Southwestern State University

Job Titles Held:

  • Trade Marketing Manager & Salesforce.com Administrator
  • Client Relations Manager
  • National Sales Manager
  • Merchandiser/Sales Asssociate
  • Trade Show Coordinator

Degrees

  • Bachelor of Science , Marketing 2001

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