MARKETING & CUSTOMER EXPERIENCE LEADER
I build world-class brands in hospitality and wellness.
At Starwood Hotels & Resorts, a member of the Fortune 500, I created and executed the innovative
customer experience strategy for Westin, which fueled worldwide growth of 33%.
At David Kirsch Wellness, a startup venture by celebrity trainer David Kirsch, I built a retail business and
established a new brand; business has achieved multi-million dollar sales and a strong social fan base.
360 Customer Experience Product Management PR Customer & Digital Marketing Multi-Unit Retail Art of Hospitality
Seasoned Entrepreneur with both Corporate and Start-Up Experience
SVP Retail & Marketing VPDAVID KIRSCH WELLNESS CO. | New York, NY | January 2004 - February 2020
Developed and executed revenue strategy for David Appointed by COO to create the customer experience
Kirsch Wellness, a privately held company founded strategy for Westin.
Launched a series of award-
by celebrity trainer David Kirsch.
Built a thriving winning products and services that delivered a
retail and ecommerce business in the US and UK.
Branded experience across 150 hotels in 31 countries.
Spearheaded product development for the brand's Westin achieved top customer ranking, a price
innovative line of nutraceuticals.
The company has premium of +110% (of revenue per available room),
achieved multi-million dollar sales, a strong social and global growth of 33%.
Brand was also credited
media fan base, and is expanding globally.
With starting the "healthy hotel" trend.
Led R&D and launch of award-winning.
Developed strategic vision and product roadmap
health/beauty products, praised by beauty editors for the 360 customer experience.
And celebrities like Kate Upton and Heidi Klum.
Led global team of 50+ members and 4 direct.
Built retail business from scratch, starting first reports in the development, piloting and
with top beauty retailers (Space NK Apothecary, launching of new concepts.
Bloomingdales, Bliss, boutique spas), and phase II.
Achieved 90% compliance across the brand by
rollout to Vitamin Shoppe.
Sales expected to empowering a global network of champions with
grow +300% because of a new distribution deal brand culture training, best practices and a
with Select Nutrition/UNFI.
Framework for local execution.
Led all day-to-day sales activities.
managed customer relationships and maximized BRAND-BUILDING INITIATIVES:
performance at 150 stores.
R&D for Westin Room of the Future with.
Consistently delivered online sales above $1M designers and physicians at The Mayo Clinic.
Annually via DavidKirschWellness.com.
WestinWorkout" Experience - Built gym.
Developed and executed social media strategy.
Concept voted "best hotel fitness programming"
Increased traffic 300% and facilitated fan by Men's Health and Health Magazine.
Engagement - now at 180k fans - through content.
Sensory Branding - Created with top
marketing and influencer marketing.
Formulated plan for customer analytics, along fragrance house.
With a segmentation and contact strategy.
Westin White Tea scent inspired a line of Westin
products now sold at Nordstrom.
Director of Marketing & ResearchAMY MARSHALL, Consumer Insights & Marketing Initiatives, Starwood Hotels & Resorts Worldwide | White Plains, NY | January 2003 - January 2004
Dual reporting line to VP of market research and SVP global marketing.
Developed expertise in market
research techniques and frameworks.
Managed custom research projects and analyses of guest satisfaction index for 800 hotels.
Researched trends for future innovations.
Created actionable plans based on consumer insights.
Led execution of the first global marketing plan for spa business and increased revenue by 18%.
Led build out and marketing of "WestinWorkout" gyms worldwide, in partnership with Reebok.
Process Improvement & Experience Design.
Director of Six Sigma & Black BeltStarwood Hotels & Resorts Worldwide | White Plains, NY | January 2001 - January 2003
Improved customer satisfaction and increased loyalty of Starwood's most valuable customer: Meeting
Championed operational improvements and a new meetings experience focused on high touch
Led Catering & Convention Services team in the development and deployment of the Starwood
Executive Meeting Specialist and the industry's first digital Banquet Event Order (BEO).
Meeting planner satisfaction increased by more than 15% at Westin.
Received Starwood Six Sigma Leadership Award and Six Sigma certification for achievements.
Education and Training
Bachelor of Arts: Communication JournalismSeattle Pacific University | 1994
Six Sigma Black Belt (2001) - Starwood Hotels & Resorts Worldwide, Inc.
Managed annual wine program involving hundreds of wineries for Westin Hotels & Resorts (Corp.).
Organized hotel industry's first "Wine Camp" by Master Sommelier Andrea Immer Robinson.
Developed food and wine promotions and culinary education materials for Westin.
Planned a series of events for the "Auction of Northwest Wines" and Washington Wine Commission.
Trained in hospitality and food service operations, working as a barista and food server in Seattle.
Trained in the art of customer service at Nordstrom in Seattle.
· , One of New York City's first "Citizen Teachers" - Citizen Schools. Taught fitness, nutrition and wellness to
middle-schoolers at MS 45 S.T.A.R.S. Prep Academy in Harlem. Fall Semester, 2008
· Volunteer with National Action Network's first "Hold the Ball" program, a series of fitness and community
events in Bed-Stuy. Procured sponsorships and helped with PR/social media. Summer, 2013.
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