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SVP Retail & Marketing VP Resume Example

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SVP RETAIL & MARKETING VP
Summary
  • MARKETING & CUSTOMER EXPERIENCE LEADER I build world-class brands in hospitality and wellness.
  • At Starwood Hotels & Resorts, a member of the Fortune 500, I created and executed the innovative customer experience strategy for Westin, which fueled worldwide growth of 33%.
  • At David Kirsch Wellness, a startup venture by celebrity trainer David Kirsch, I built a retail business and established a new brand; business has achieved multi-million dollar sales and a strong social fan base.
    • Skills
    • 360 Customer Experience Product Management PR Customer & Digital Marketing Multi-Unit Retail Art of Hospitality
    • Seasoned Entrepreneur with both Corporate and Start-Up Experience
    • Art
    • Branding
    • Com
    • Concept
    • Content
    • Customer satisfaction
    • Ecommerce
    • Entrepreneur
    • Global marketing
    • Leadership
    • Lighting
    • Market research
    • Market
    • Rresearch
    • Marketing
    • Meetings
    • Network
    • PR
    • Process Improvement
    • Product development
    • Product Management
    • Programming
    • Reporting
    • Research
    • Retail
    • Sales
    • Six Sigma
    • Strategy
    • Strategic
    • Trainer
    • Trend
    • Vision
    Experience
    SVP Retail & Marketing VPDAVID KIRSCH WELLNESS CO. | New York, NY | January 2004 - February 2020
    • Developed and executed revenue strategy for David Appointed by COO to create the customer experience Kirsch Wellness, a privately held company founded strategy for Westin.
    • Launched a series of award- by celebrity trainer David Kirsch.
    • Built a thriving winning products and services that delivered a retail and ecommerce business in the US and UK.
    • Branded experience across 150 hotels in 31 countries.
    • Spearheaded product development for the brand's Westin achieved top customer ranking, a price innovative line of nutraceuticals.
    • The company has premium of +110% (of revenue per available room), achieved multi-million dollar sales, a strong social and global growth of 33%.
    • Brand was also credited media fan base, and is expanding globally.
    • With starting the "healthy hotel" trend.
    • Led R&D and launch of award-winning.
    • Developed strategic vision and product roadmap health/beauty products, praised by beauty editors for the 360 customer experience.
    • And celebrities like Kate Upton and Heidi Klum.
    • Led global team of 50+ members and 4 direct.
    • Built retail business from scratch, starting first reports in the development, piloting and with top beauty retailers (Space NK Apothecary, launching of new concepts.
    • Bloomingdales, Bliss, boutique spas), and phase II.
    • Achieved 90% compliance across the brand by rollout to Vitamin Shoppe.
    • Sales expected to empowering a global network of champions with grow +300% because of a new distribution deal brand culture training, best practices and a with Select Nutrition/UNFI.
    • Framework for local execution.
    • Led all day-to-day sales activities.
    • Trained staff, managed customer relationships and maximized BRAND-BUILDING INITIATIVES: performance at 150 stores.
    • R&D for Westin Room of the Future with.
    • Consistently delivered online sales above $1M designers and physicians at The Mayo Clinic.
    • Annually via DavidKirschWellness.com.
    • WestinWorkout" Experience - Built gym.
    • Developed and executed social media strategy.
    • Concept voted "best hotel fitness programming" Increased traffic 300% and facilitated fan by Men's Health and Health Magazine.
    • Engagement - now at 180k fans - through content.
    • Sensory Branding - Created with top marketing and influencer marketing.
    • Musicologist, botanical stylist, lighting expert and.
    • Formulated plan for customer analytics, along fragrance house.
    • With a segmentation and contact strategy.
    • Westin White Tea scent inspired a line of Westin products now sold at Nordstrom.
    Director of Marketing & ResearchAMY MARSHALL, Consumer Insights & Marketing Initiatives, Starwood Hotels & Resorts Worldwide | White Plains, NY | January 2003 - January 2004
    • Dual reporting line to VP of market research and SVP global marketing.
    • Developed expertise in market research techniques and frameworks.
    • Managed custom research projects and analyses of guest satisfaction index for 800 hotels.
    • Researched trends for future innovations.
    • Created actionable plans based on consumer insights.
    • Led execution of the first global marketing plan for spa business and increased revenue by 18%.
    • Led build out and marketing of "WestinWorkout" gyms worldwide, in partnership with Reebok.
    • Process Improvement & Experience Design.
    Director of Six Sigma & Black BeltStarwood Hotels & Resorts Worldwide | White Plains, NY | January 2001 - January 2003
    • Improved customer satisfaction and increased loyalty of Starwood's most valuable customer: Meeting Planners.
    • Championed operational improvements and a new meetings experience focused on high touch service.
    • Led Catering & Convention Services team in the development and deployment of the Starwood Executive Meeting Specialist and the industry's first digital Banquet Event Order (BEO).
    • Meeting planner satisfaction increased by more than 15% at Westin.
    • Received Starwood Six Sigma Leadership Award and Six Sigma certification for achievements.
    Education and Training
    Bachelor of Arts: Communication JournalismSeattle Pacific University | 1994
    Six Sigma Black Belt (2001) - Starwood Hotels & Resorts Worldwide, Inc.
    Accomplishments
    • Managed annual wine program involving hundreds of wineries for Westin Hotels & Resorts (Corp.).
    • Organized hotel industry's first "Wine Camp" by Master Sommelier Andrea Immer Robinson.
    • Developed food and wine promotions and culinary education materials for Westin.
    • Planned a series of events for the "Auction of Northwest Wines" and Washington Wine Commission.
    • Trained in hospitality and food service operations, working as a barista and food server in Seattle.
    • Trained in the art of customer service at Nordstrom in Seattle.
    Additional Information
    • COMMUNITY INSPIRATION · , One of New York City's first "Citizen Teachers" - Citizen Schools. Taught fitness, nutrition and wellness to middle-schoolers at MS 45 S.T.A.R.S. Prep Academy in Harlem. Fall Semester, 2008 · Volunteer with National Action Network's first "Hold the Ball" program, a series of fitness and community events in Bed-Stuy. Procured sponsorships and helped with PR/social media. Summer, 2013.
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    Resume Overview

    Companies Worked For:

    • DAVID KIRSCH WELLNESS CO.
    • AMY MARSHALL, Consumer Insights & Marketing Initiatives, Starwood Hotels & Resorts Worldwide
    • Starwood Hotels & Resorts Worldwide

    School Attended

    • Seattle Pacific University

    Job Titles Held:

    • SVP Retail & Marketing VP
    • Director of Marketing & Research
    • Director of Six Sigma & Black Belt

    Degrees

    • Bachelor of Arts : Communication Journalism
      Six Sigma Black Belt (2001) - Starwood Hotels & Resorts Worldwide, Inc.

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