Highly self-motivated professional with consistent achievement and advancement in the marketing/advertising industry. Employment history includes Agency and Client experience - with focus on Automotive and Consumer Packaged Goods. While vastly differently industries - the end result is the same. Build the brand for the long term while driving sales in the short term.
•Secured incremental business within each account (e.g., media, social and eCRM) without formal reviews, doubling revenue YOY.
•Provided ongoing thought leadership via category trends, new product innovation ideas and campaign extensions. Insights helped sell in new product within organization.
•Worked with Smithfield on brand and product positionings, utilizing company, competitive, consumer and cultural insights.
•Advanced an iconic advertising campaign - Bush's Jay & Duke - to deliver statistically significant scores in persuasion, while maintaining key branding metrics.
•Accountable for performance across disciplines - e.g., strategic planning, creative development, media planning/buying, production, and campaign metrics/optimizations.
•Managed all aspects of two CPG accounts to ensure strategic alignment and integration.
•Participated in robust qualitative and quantitative research approach to vet and validate work.
•Led team of five to deliver high-quality work across disciplines.
•Created seven TV spots to build both the brand and sales.
•Worked with Smithfield to move the business from a commodity to a brand.
•Built and fostered a new client relationship – resulting in exceptional marks on agency evaluation.
•Led the launch of Cat's Pride Fresh & Light, including strategic planning, creative development, digital/social implementation and media planning/buying.
•Supported new business initiatives through proposal development and lead generation initiatives.
•Collaborated with internal departments to develop communication plans and tactics that convey company initiatives and goals in a clear, concise manner.
•Effectively communicated with field offices via newsletters, flat screens, posters, intranets and emails.
•Developed content for enterprise wide mediums (PR for internal use).
•Activated NASCAR sponsorship with Roush Fenway Racing - leveraging partnership for customer relationship development as well as internal recognition and reward. •Managed and activated 100+ marketing events and alliances delivering a 220% ROI. •Captured “Voice of the Customer” to maximize marketing programs and improve customer satisfaction. •Reported ROI and merchandised “success stories” for leadership team. •Quarterly Leadership Award nominee after six months on the job.
•Managed and activated 100+ marketing events and alliances delivering a 220% ROI.
•Captured “Voice of the Customer” to maximize marketing programs and improve customer satisfaction.
•Reported ROI and merchandised “success stories” for leadership team.
•Quarterly Leadership Award nominee after six months on the job.
•Lead Account Manager responsible for maintaining client relationships, developing proposals, seeking out new business opportunities and managing internal team members.
•Improved company efficiency by developing and implementing new work flow processes, and profit/margin analysis.
•Successfully developed and presented new business pitch for a local non-profit organization.
•Simultaneously managed seven diverse accounts ranging from automotive to B2B.
•Pitched and received approval for $1.2M in media enhancements and grass root programs in only one Lincoln Mercury Dealers Association (LMDA) board meeting.
•Prepared and executed the 2007-2009 Annual Communications Plan that included annual budgets, marketing strategy, local market insight, media flights, direct mail/digital campaigns, and sponsorship opportunities.
•Managed all aspects of the business including media planning/buying, CRM, digital, creative, sponsorships and maintaining client relationships.
•Executed April “Option Buy” which delivered $269,000 in media value!
•Organized and executed a consumer Ride and Drive event at Comerica Park that enabled 220 consumers to test drive new Lincoln Mercury products.
•Teamed with Creative to plan and execute a comprehensive advertising campaign with then-Lion's Coach Steve Mariucci (creative briefs, TV, radio, newspaper production and consumer research).
•Created reviews of LMDA and competitive activity to assist client with their marketing strategies (i.e. competitive ads, share of voice/share of market, BDI/CDI, inflow/outflow).
•Lowered production costs by $20,000 by providing client with alternative marketing recommendations (e.g., producing radio commercials using theater of the mind rather than offers with lengthy disclaimers).
•Revitalized online marketing tool that communicates A/D/Z plan information to in-market prospects (lmaplan.com). The National Digital group later adopted this website.
•Collaborated with Account Supervisor in preparation of recommendations and marketing strategies for the client.
•Managed and directed daily tasks of Detroit Account Coordinator.
•Maintained communications with agency and client through emails, newsletters, and status meetings to ensure that work was handled in a positive, timely, and efficient manner.
•Prepared, routed and executed a monthly average of eight newspaper ads, six television spots and two radio advertisements.
•Tracked progress of all production and finance jobs and alerted field teams of progress or roadblocks to current project.
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