Negotiated and managed volume/trade fund allocations and promotional event analysis for multiple and diverse channels - Club, Military, Dollar, DSD, and Foodservice
Oversaw integration and simplification of MegaMex Foodservice channel into the sales systems
Led development and implementation of new event entry process for DSD and Foodservice teams reducing labor hours and improving entry efficiency
Initiated and led Key Brand Analysis for Salsa category including redefining DSMP's (Distribution, Sales, Marketing, & Pricing) through promotional event analysis
Analyzed and developed new Foodservice Corporate Contract Structure Coordinated pricing structure revision at Military segment
Developed core line review process for Dollar Channel which coordinated interdisciplinary team members
Primary trainer on Siebel, Demantra, and Oracle Business Systems
Performed these responsibiliites in addition to my Category Trade Marketing Manager responsibilities:
Managed World Foods brands volume and trade funds allocation for total Consumer Products Sales division
Developed and implemented change in trade fund allocations for improved efficiency and effectiveness
Managed retail marketing of $180MM in sales for eight diverse brands - Bacon Toppings, Chunk Meats, HERB-OX®, Sloppy Joe Sauce, Dried Beef, Pickled Products, and Vienne Sausages
Coordinated product reformulation projects which resulted in increased consumer acceptance and decreased cost of goods
Developed tracking method for raw ingredient costs providing greater insight on impact of non-forecasted market trends on cost of goods
Initiated process of reformulating process and ingredient changes for Hormel® Chicken products to improve consumer perceptions of quality, appearance, and taste
Developed and implemented new creative marketing platform for multiple brands including redesign of consumer labels
Oversaw profit and loss statements, advertising, merchandising, sales promotions, market analysis, new product development, and product launches for multiple brands
Achieved all brand goals for profit contribution and volume targets.
Developed, managed, and implemented all marketing functions for healthcare product lines for Dysphagia, Bowel Management, and Health & Wellness products of $75MM of annualized sales
Lead cross functional team for product development & optimization, packaging & label improvements consisting of R&D, Packaging, Purchasing, Operations, Accounting, Advertising Agencies, etc.
Collaborated and coordinated redesign of company website, marketing materials, and trade show booths
Developed and presented nutrition/product based professional presentations for both domestic and international markets
Created continuing education program and materials for registered dietitians and technicians
Internal resource expert for trademark issues, recipe and nutrient databases
Participated in the development of National Dysphagia Diet for the American Dietetic Association.
Managed sales territory for healthcare accounts for all of South Georgia
Conducted "Synergy Programs" designed to identify areas of opportunity and methods to capitalize on them
Collaborated with customers to streamline purchasing processes to maximize product utilization, decrease costs, improve inventory size, and enhance contract compliance
Oversaw national and regional contract compliance performance
Developed, strengthened, and maximized customer relationships
Developed, implemented, and oversaw cost containment/regulatory compliance programs
Supervised operations of foodservice and clinical nutrition departments for 15 long-term care and/or rehab hospital facilities in multiple states
Developed and conducted nutrition based training for nursing, foodservice, and clinical nutrition departments
Achieved multiple "deficiency free" compliance surveys for JAHCO, federal, state, and/or local jurisdictions
Specialized in developing, implementing, and managing cost containment and regulatory issues of food service and clinical nutrition departments for the long-term care and renal dialysis industry
Faculty Speaker for Knoll Pharmaceutical\\\'s Wound Healing symposium circuit
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