High quality sales and marketing professional with extensive experience in sales, account development and retention in the clinical, B to B, Strategic Accounts and C Suite arenas.
10 years of experience in Regional and Divisional business
management including: sales, territory
management, operations, strategic planning, team development, budget development
and accountability and legal compliance
Management of business processes and metrics for superior results.
Industry knowledge and experience in anatomic and molecular diagnostics.
Relationship builder with high level targets
Introducing new products and developing new territory with disruptive technology
Miller-Heiman and SPIN Sales training
Excellent communication and presentation skills
Forecasting and Budgeting
P and L Management
Critical Path Project Management
Certified Employee Development Coach
Region / Product Launch:
Developed a previously untapped geography into the top producing region in anatomic pathology within 3 years.
Spearheaded new business model of TC / PC split into the urology community with top performing account results.
Introduced disruptive molecular testing technology and secured national contract with strategic lab partner / VA.
Restored profitability of 500% increase over 3 years to a previously failing division.
Turn-around specialist and troubleshooter for underperforming division / accounts.
Strategic Accounts Director January 2013 to January 2015Lead to MArket
Create and execute business development and demand generation programs for large solution clientele in technology market sector.
Focus on components of content-driven sales and marketing initiatives that directly translate to increase sales opportunities for key accounts.
Manage programs to meet / exceed goals for account retention, cross-sell and upsell opportunities.
Key Clients: Kronos, Space Labs, Transvoyant, Contact Solutions
National Strategic Accounts Director January 2012 to January 2013Predictive Bosciences
Regional Sales Director January 2010 to January 2012
Negotiate and developed long term relationships / contracts with strategic accounts through all phases of the sales, development and retention cycles in Molecular pathology.
Clients include Clinicians, Academic Institutions, KOL's, Reference Labs, Hospitals and the VA Health Care System.
Hire, train and manage regional sales team to grow Anatomic and Molecular pathology verticals in the southwestern market from $20,000 to $2.5 million annually.
Develop and manage regional sales and marketing plans, budgets, KOL development plans; member of Corporate Sales Management team.
Senior Account Executive January 2006 to January 2010OncoDiagnostic Laboratories Anatomic and Molecular Diagnostics
Arizona territory Manager
C-suite Specialist for Technical Lab Ancillary business solution for clinical accounts
Regional Vice President, Division Manager January 2000 to January 2006The Groundskeeper
Corporate B to B marketing, sales, strategic partner development and client management.
Strategic business planning, budgeting, cash flow and asset management.
Full P and L responsibility.
Member of Executive Committee charged with stewardship of corporation.
Production and operations management - 250 employees.
Achieved 500% net profits increase within first three years.
Business Development and Project Manager January 1996 to January 2000Rincon Construction
Commercial construction sales, marketing and contracting.
Project Management / full P and L responsibility.
Increased revenues / profits 225%.
Project / Design Consultant January 1993 to January 1996
Business Development and marketing for commercial construction contractors.
Project design, estimating, planning and management.
Regional Marketing Vice President January 1988 to January 1993The Richman Group
Developed strategic business / product alliances in branch offices of Merrill Lynch and Shearson Lehman.
Gave national seminars on investment opportunities and trends.
Trained new territory representatives.
Territory business volume increase of 238 %.
Arizona Territory Manager
C-Suite Sales Specialist for the Technical Lab Ancillary business solution for clinical accounts.
Enjoy majority market share of targeted accounts; 95% retention.
Call points include Clinical Specialists, Reference Laboratories, Hospitals, and Managed Care organizations.
BSBA : Finance Bio-sciencesUniversity of Arizona - School of BusinessFinance Bio-sciences
University of Arizona
Summa cum Laude
Basic Spanish, French
Zero - the Prostate Challenge American Cancer Society National Association of Women Executives Certified Business Training Coach ASLA Honors Society and Advisory Committee Phoenix Valley Partnership - Valley Forward