Dedicated Store Manager with 15 years' experience in the fashion industry. I Possess a comprehensive and extensive background in all leading aspects of retail operations including; P&L, merchandising, sales, customer service, inventory control, personnel and payroll management. I achieve results by motivating and recognizing talented management, and have a history of developing all levels of employees to leadership positions. Experience with specialty markets ranging from lingerie, men's and women's sportswear, premium denim and luxury brands, as well as buying, wholesale, and multi unit inventory control experience.
Excellent customer service skills
Staff training and development
Store ManagerNovember 2012 to Current Free People - Santa Monica, CA
Create and organize in store and local events to promote brand lifestyle
Utilize KPI reporting to react to business needs; project sales and trends on quarterly basis
Created and implemented company new hire training manual and processes
Reduced shrink and doubled sales over LY to achieve a 0.05% stock loss and was ranked #1 most improved result in the company
Area Manager2011 to 2012 The Blues Jean Bar - Santa Monica, CA
Managed 4 stores within the California market, 40 team members and 6 members of management with annual sales of $4 million
Control budget and employee costs for all locations
Manage and maintain KPI's within all locations resulting in an increase of 10% over LY sales
Manage and make key decisions about stock levels, style counts, and buying while working with wholesale sales reps, and showrooms
Work with premium brands such as: Joe's Jeans, DL1961, Rich and Skinny, Genetic, Kasil, Scotch and Soda, LNA, Chaser, and BB Dakota
Managed the construction and all new store opening processes for the Santa Barbara store opening; including building and permit work, contractor relationships, staffing, ordering, visual and marketing set ups, and inventory levels
Store Manager2010 to 2011 Guess? - Canoga Park, CA
Worked closely with P&L to control all costs
#2 in sales volume and % over LY for Black Friday in West coast region
Reduced stock loss by 1% over 6 months
Trained and developed new associates on POS system and key sales tactics.
Increased profits through effective sales training and troubleshooting profit loss areas.
Scheduled and led weekly store meetings for all employees.
Store Manager2008 to 2010 PacSun - Thousand Oaks, CA
Train and develop new and existing store managers
Managed $2 million revenue and 2,000 sq. selling ft.
Reported to the district manager regarding all store and staff issues
Interviewed job candidates and made staffing decisions.
Multi unit Store Manager2006 to 2008 Ann Summers - London, United Kingdom
Removed store from “opportunity list” by increasing sales by 18% on LY figures
Reached staff retention target of 85%
Attained nomination from Retail operations Director for “best visual merchandising store of the year”
Reduced stock loss by 1% to achieve -0.5%
Utilized monthly P&L reports to control cost within stores
Effectively lead two locations within the London market
Awarded "Store of the month" by meeting and exceeding targets set for all KPI's including sales over LY, traffic conversion, and average dollar sale
Store ManagerLa Senza - London, United Kingdom
Managed $1 million revenue with 1,500 sq. ft. selling space
Introduced new hire training and induction program within store
Maintained and raised KPI's within store to achieve monthly/annual goals
Store ManagerCrew Clothing Co. - London, United Kingdom
Managing a 500k turnover with 1000 sq. ft. selling space
Achieve monthly sales plans and predict forecast of following season
Devised staff training manual for use of customer service and selling techniques
Assistant Manager/Sales AssociateLane Bryant - San Diego, CA
Customer service as number one priority
Promoted within store from sales associate to asst. Manager within 1 yr
Highland Highschool1999Palmdale, CA High School Diploma: General Education