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Start Up Mentor Resume Example

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START UP MENTOR
Executive Profile

Entrepreneurial marketer experienced in researching, developing and implementing inbound marketing strategy and tactics.

Skill Highlights
  • Strategic market planning
  • Persona Development, Validation
  • Establishing SME's
  • Case Study/White Paper development
  • Sales collateral development
  • Email campaign development
  • SEO keyword research
  • SEO keyword usage
  • Business case justification
Core Accomplishments
  • Lead tech startup founders in creating and implementing inbound marketing programs.
  • Created business plan and strategic marketing plan for SMI auto glass resulting in $360 thousand annually in new revenue.
  • Created business plan and strategic marketing plan for new SMI collision location in Elizabethtown, KY resulting in $500 thousand annually in new revenue.
  • Created business plan and strategic marketing plan for new marine dealership resulting in $400 thousand annually in new revenues.
Professional Experience
01/2013 - Current
Self Employed － Clearwater, Florida Start Up Mentor
  • Mentor founders from idea stage through validation.
  • Collaborate with founders to refine business model, establish business entity, and determine operation structure.
  • Lead founders through persona creation and validation using lean start up methodologies.
  • Lead founders through keyword research based off persona validation.
  • Lead founders through SEO using validated persona information
  • Collaborate with founders to create blogs to establish themselves as SME's, persona specific landing pages, email series for each persona, and sources for on-going content.
  • Advise founders on monetization strategy most appropriate for target market.
  • Build Proforma financial statements for price sensitivity, cash flow analysis, KPI monitoring, and budgeting.
06/2010 - 12/2012
St. Matthews Imports － Louisville, Kentucky Leadership Team
  • Accountable for $12 million in sales including overall customer satisfaction.
  • Full P&L accountability.
  • Reorganized "independent contractor" structure into team structure.
  • Created new revenue streams through researching and evaluating complementary services.
  • Initiated culture change through ongoing communication, reward structure, and strategic staffing reductions.
  • Coached department managers in leading teams.
  • Mediated conflict between managers and direct reports during implementation of re-structuring.
  • Developed integrated payroll spreadsheets to track KPI's across multiple departments.
  • Manage marketing function for overall company
09/2006 - 05/2010
St. Matthews Imports － Louisville, Kentucky Director of Marketing
  • Researched, Developed, Implemented Strategic Growth Plan.
  • Identified auto glass replacement and marine/RV repair as targets for diversification and growth.
  • Re-instated direct selling to insurance agents and claims offices resulting in recapturing agent referrals.
  • Evaluated and selected outside marketing agency resulting in a focused branding strategy earning "Best Repair Shop" awards for 3 out of 4 years.
  • Spearheaded the opening of a new collision store in Elizabethtown, Kentucky.
  • Elected President Automotive Service Counsel of Kentucky.
01/2005 - 08/2006
St. Matthews Imports － Louisville, Kentucky Collision Production Manager
  • Managed team of fifteen of collision repair professionals.
  • Increased profits by developing, initiating, and managing "first time right" program.
  • Increased customer satisfaction by motivating technicians to consistently deliver quality repairs.
  • Evaluated collision technician performance and communicated areas needed for growth.
  • Instituted streamlined operating procedures to reduce cycle times for repairs.
  • Manage marketing function for overall company.
10/2001 - 01/2005
St. Matthews Imports － Louisville, Kentucky Business Development
  • Created Sales Rep position for St.Matthews Imports.
  • Identified top 100 insurance agents in market.
  • Established relationships with key decision makers in each office.
  • Provided personal complaint resolution to agent's clients when needed.
  • Developed competitive market knowledge through agent relationships.
  • Increased agent referrals to collision shops by an average of 40%.
  • Manage marketing function for overall company
03/2000 - 10/2001
ServiceLight, LLC － Louisville, Kentucky Director of Marketing
  • Managed and coordinated all marketing, advertising and promotional activities.
  • Developed strategic marketing and growth plan.
  • Craft overall message and positioning based on selected target market.
  • Determined advertising mix
  • Managed creative process for all point of sale, brochures, print media, television, and radio spots.
  • Negotiated placement of all media.
  • Create and implement service delivery plan to retail customers and insurance partners.
10/1996 - 03/2000
St. Mathews Imports － Louisville, Kentucky Service Writer

Education
University of Louisville － Louisville, Kentucky, USA MBA: Entrepreneurship
University of Louisville － Louisville, Kentucky, USA Bachelor of Science: Marketing

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Resume Overview

Companies Worked For:

  • Self Employed
  • St. Matthews Imports
  • ServiceLight, LLC
  • St. Mathews Imports

School Attended

  • University of Louisville

Job Titles Held:

  • Start Up Mentor
  • Leadership Team
  • Director of Marketing
  • Collision Production Manager
  • Business Development
  • Service Writer

Degrees

  • MBA : Entrepreneurship
    Bachelor of Science : Marketing

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