Start Up Mentor Resume Example
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START UP MENTOR
Executive Profile
Entrepreneurial marketer experienced in researching, developing and implementing inbound marketing strategy and tactics.
Skill Highlights
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Core Accomplishments
- Lead tech startup founders in creating and implementing inbound marketing programs.
- Created business plan and strategic marketing plan for SMI auto glass resulting in $360 thousand annually in new revenue.
- Created business plan and strategic marketing plan for new SMI collision location in Elizabethtown, KY resulting in $500 thousand annually in new revenue.
- Created business plan and strategic marketing plan for new marine dealership resulting in $400 thousand annually in new revenues.
Professional Experience
01/2013 - Current
Cross Country Healthcare － Oakland , CAStart Up Mentor
- Mentor founders from idea stage through validation.
- Collaborate with founders to refine business model, establish business entity, and determine operation structure.
- Lead founders through persona creation and validation using lean start up methodologies.
- Lead founders through keyword research based off persona validation.
- Lead founders through SEO using validated persona information
- Collaborate with founders to create blogs to establish themselves as SME's, persona specific landing pages, email series for each persona, and sources for on-going content.
- Advise founders on monetization strategy most appropriate for target market.
- Build Proforma financial statements for price sensitivity, cash flow analysis, KPI monitoring, and budgeting.
06/2010 - 12/2012
Autonation, Inc. － Manhattan Beach , CALeadership Team
- Accountable for $12 million in sales including overall customer satisfaction.
- Full P&L accountability.
- Reorganized "independent contractor" structure into team structure.
- Created new revenue streams through researching and evaluating complementary services.
- Initiated culture change through ongoing communication, reward structure, and strategic staffing reductions.
- Coached department managers in leading teams.
- Mediated conflict between managers and direct reports during implementation of re-structuring.
- Developed integrated payroll spreadsheets to track KPI's across multiple departments.
- Manage marketing function for overall company
09/2006 - 05/2010
Waste Pro Usa, Inc. － Midway , FLDirector of Marketing
- Researched, Developed, Implemented Strategic Growth Plan.
- Identified auto glass replacement and marine/RV repair as targets for diversification and growth.
- Re-instated direct selling to insurance agents and claims offices resulting in recapturing agent referrals.
- Evaluated and selected outside marketing agency resulting in a focused branding strategy earning "Best Repair Shop" awards for 3 out of 4 years.
- Spearheaded the opening of a new collision store in Elizabethtown, Kentucky.
- Elected President Automotive Service Counsel of Kentucky.
01/2005 - 08/2006
Cross Country Healthcare － Ohio , ILCollision Production Manager
- Managed team of fifteen of collision repair professionals.
- Increased profits by developing, initiating, and managing "first time right" program.
- Increased customer satisfaction by motivating technicians to consistently deliver quality repairs.
- Evaluated collision technician performance and communicated areas needed for growth.
- Instituted streamlined operating procedures to reduce cycle times for repairs.
- Manage marketing function for overall company.
10/2001 - 01/2005
Michels Corporation － Harrisburg , PABusiness Development
- Created Sales Rep position for St.Matthews Imports.
- Identified top 100 insurance agents in market.
- Established relationships with key decision makers in each office.
- Provided personal complaint resolution to agent's clients when needed.
- Developed competitive market knowledge through agent relationships.
- Increased agent referrals to collision shops by an average of 40%.
- Manage marketing function for overall company
03/2000 - 10/2001
ServiceLight, LLC － City , STATEDirector of Marketing
- Managed and coordinated all marketing, advertising and promotional activities.
- Developed strategic marketing and growth plan.
- Craft overall message and positioning based on selected target market.
- Determined advertising mix
- Managed creative process for all point of sale, brochures, print media, television, and radio spots.
- Negotiated placement of all media.
- Create and implement service delivery plan to retail customers and insurance partners.
10/1996 - 03/2000
St. Mathews Imports － City , STATEService Writer
Education
University of Louisville － City, State, USAMBA: Entrepreneurship
University of Louisville － City, State, USABachelor of Science: Marketing
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Resume Overview
School Attended
- University of Louisville
Job Titles Held:
- Start Up Mentor
- Leadership Team
- Director of Marketing
- Collision Production Manager
- Business Development
- Service Writer
Degrees
- MBA : Entrepreneurship
Bachelor of Science : Marketing
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