Profit-Driven Marketing & Project Manager/Writer
*8 years of communication, strategic marketing and public relations experience. Skilled in designing printed materials and user--friendly content for blogs, websites, and social networks. Seeking a challenging writer position utilizing my communications and media abilities, in an education and service focused detailed oriented atmosphere. I'm also able to offer administrative support that is professional with versatile office management skills and proficiency in Microsoft Office programs. Strong planner and problem solver who readily adapts to change, works independently and exceeds expectations. Able to juggle multiple priorities and meet tight deadlines without compromising quality.
Marketing Strategies & Campaigns
Creative Team Leadership
Product Positioning & Branding
Web & Print Content Development & Management
West Law & Nexus Research
Kronos Time Keeper
Direct Marketing Techniques Team
Building & Leadership Public & Media Relations
Ability to generate creative media concepts.
Development of Training Interns
Public & Media Relations
New Product Launch
Creation of Multi-Media Interactive Content
Hyperion Budget Management
Event Planning & Execution
Strategic Marketing & Sales
In-depth knowledge of internet marketing and advertising
Familiar with the concepts of search engine optimization and web design
Proven track record of delivering effective results though the use of advanced search engine optimization techniques
Possess excellent verbal and written communication skills
Familiar with Google Ad Words and HTML
Ability to teach and explain the use of tools to the customers to achieve their satisfaction
Goal oriented and ability to handle multiple tasks
Attention to detail and ability to achieve set targets within deadlines
Familiar with an in-depth knowledge of operating systems like Microsoft Word, Excel, PowerPoint and the Internet Excel and Outlook
Proficient in West Law & Nexus Research
Strong background in writing Press Releases, Memorandums, and all other PR and/or office documents. MS Office Suite Expert Currently used/12 years
Database Administration Expert Currently used/7 years
Filing & Records Management Expert Currently used/9 years
Front-Desk & Phone Reception Expert Currently used/9 years
Customer Service Expert Currently used/9 years
Calendaring/Scheduling/Meeting Planning Expert Currently used/8 years
Administrative & Executive Support Expert Currently used/8years
Software: Photoshop, Image Ready, MS Office (Word, Access, Excel, PowerPoint, CICS/ISPF/Mainframe, UNIX, Windows 9X/NT/2000/XP/2K3, Novell NetWare, Mac OS, KRONOS, Hyperion, Raiser's Edge, PeopleSoft, Word Press, Outlook, Access
Web/Multimedia: Front Page, Flash, Dreamweaver, Avid, Adobe Audition, Pro Tools, Search Optimization, Web Server Administration, Content Management Systems, Scott Studios, In Design, Page Maker
UTMBGalveston, TXSr. Business Coordinator, Communications Writer06/2013 to Current
UTMB is a component of the University of Texas System.
It is an academic health center and the oldest medical school in Texas.
Current position is Business Coordinator for Development Communications Department.
Initially hired as the Business Coordinator for the UTMB Development Communications department and was promoted to full writer responsibilities with deadlines within the first 30days of employment.
I play a dual active role as a writer and the central point of contact for information to the UTMB Development Communications department.
I manage the flow of information between the various, branches and departments for the UTMB Development Communications department.
Duties & Selected Accomplishments: I've worked with Photoshop, Dream Weaver, Adobe InDesign, and HTML code for various projects.
In charge of maintenance and updating the Working Wonders Campaign News content on the UTMB web site for Development Communications writers.
Written and produced department word documents for various UTMB Development projects.
I've written and produced quarterly Stewardship reports to donors detailing the use of academic and institutional funding.
Produced complex and detailed excel spreadsheets for proposals with graphic editing for potential donors.
I've composed detailed speeches for various proceedings, affairs and events on behalf of UTMB and directors.
Performed ongoing research and demographic profiling to identify and capitalize on unmet potential growth during $450million financial campaign ahead of the curve.
Maintained files and records to ensure accuracy for all documents including: proposals, memorandums, and other important documents.
Coordinated complex projects and reports, which require at times significant contact with other entities of the Development department and use of various computer software applications.
Prepared documentation and paperwork for grant applications, budgets, proposals, etc.
Planed and coordinated projects for Development Department, such as meetings, appointments, conferences, seminars, and workshops; arranges for meeting facilities, hotel accommodation, transportation, refreshments, receptions, etc.
Develops and arranges printing of department materials Keep abreast of university funding priorities to write campaign updates, as needed, for donors Developed and fostered clear understandings of the objectives, missions, values and operations of a major academic health center as a member of the UTMB Development Communications Writers team.
Maintained reports of the development and submission of annual stewardship reports to select donors by the Development Office writing team.
Maintained and reconciled monthly budget, including producing quarterly reports for Development.
This includes reviewing expenditures and encumbrances, reconciling accounts, ensuring appropriate use of funds.
Maintained detailed report of development submission of annual stewardship reports to select donors by the Development Office Writing team.
Draft stewardship and detailed Excel workbooks with continually updated task lists, contact lists, deadline information and budgets.
Functioned as liaison with other departments: Human Resources, Telecommunications, Payroll, Purchasing and Accounting.
Conduct research for endowments; work with development directors, faculty, and other information stakeholders to gather necessary information to write reports and proposals.
Write featured articles and cut lines for the department's quarterly newsletter.
Drafted stewardship report cover letters, President's Cabinet letters & speeches, as needed, for the president.
Maintained calendar for Directors Handled confidential matters for department on files, constituents, donations, etc.
Entered confidential department and donor data into Raiser's Edge on daily basis.
Edited and proofed communications, proposals and word documents for department.
Overseen and spearheaded special department monthly recognition event, including putting together a committee team.
Answered the telephone and represented the company in a professional and businesslike manner.
Managed time and payroll for Development Communications staff and directors, including processes for on-line forms for payroll, vacation/sick leave requests through Kronos.
Houston, TXMarketing Communications Manager, WEB Content Manager, & Development Sales Executive06/2006 to 06/2013
Advanced to marketing manager from development sales team role to serve as a key member of executive sales team; developing sales strategies for KTSU.
Directed a team of sales executives; formulated marketing plans, client branding and business-development strategies to drive revenue growth at station.
Managed and created station communications.
Maintained and prepared sales and marketing materials for sales team.
In charge of client advertising, sales and interactive web marketing.
Duties & Selected Accomplishments: Led market launch of new campaigns.
Identified opportunities, lead researches to increase station visibility, collaborated with IT team and created web campaigns generating increased online listenership and membership.
Established and built successful partnerships with vendors, major corporations (i.e.
Coca-Cola, Port of Houston Authority, etc.), hotels, event management companies, and production services companies.
Developed measurement tools, including surveys, to analyze the effectiveness of media advertisement Worked with Traffic to manage placement of on air scheduling for major clients, monitoring and analyzing the successes of ad placement.
Scheduled and loaded radio commercials for national and regional clients including Coca-Cola, Houston Live Stock Show & Rodeo, and Enterprise Rent-A-Car.
Handled all station events and budgeting, ensuring top quality while consistently coming in under budget.
Composed copy for on-air advertisement on daily basis, and completed a large portion of station voice overs for PSA's and advertisements.
Well versed and avid user of editing programs for station production: Scott, Avid, Adobe Audition.
Completed research for marketing analytical and programming.
Developed content and story ideas, conducted interviews and wrote articles for media press releases, internal communications vehicles and public affairs content, for electronic, radio, and print.
Wrote and produced press releases on daily basis distributed to local and national media outlets.
Worked with high profile guest and celebrities all while maintaining a professional relationship.
Built professional relationships with companies such as; Sony, BMG Music Group, EMI Music, Capitol Records, and Radio One.
Created and launched social media marketing and client outreach.
Led stations e-mail marketing initiative, resulting in considerable increase in listenership web traffic.
Worked with Photoshop, Dream Weaver and HTML code to maintenance and produce content for web site management and updates daily.
Created live feed, edited video and still photography for Texas Southern University & KTSU's websites and social media.
Created web content to transform previously content into a dynamic website improving communication flow and adding an effective sales tool for all sales reps, including membership.
Wrote memorandums, monthly and quarterly newsletters, and station brochures that enhanced the stations interaction with the community.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations.
Efforts were credited as instrumental to increased station membership and listeners.
Overseen and project managed various events (i.e.
various charity events, campaigns, scholarship galas, concerts, community events, etc.).
Increased growth in clients and have handled major sales accounts (i.e.
Port of Houston, Da Camera Houston, Houston Live Stock Show & Rodeo, Tyler Perry Productions, etc.).
Produced programming for six years in Houston, TX Market for radio station with a cumulative of up to 300,000 listeners.
Administered database of customer accounts and maintained client files and contracts Handled confidential matters for company for GM on files, salaries, and company issues.
Traveled with GM maintaining and organizing his day to day activities and meetings.
Developed marketing program which increased public awareness of station by 39%.
Created and produced ground breaking programs and On-Air Personality for various programs including: Public Affairs and overnight programming.
IBMDallas, TXIntern01/2008 to 05/2010
An American global corporation or International Business Machines Corporation, focused on American multinational technology and corporation consulting.
Interned with IBM project manager based out of Dallas, TX Duties & Selected Accomplishments: Conduct data analysis by means of basic skills in statistics and database management Complete assignments and manages sub-tasks inside financial plan work together with clients in a specialized manner and respond rapidly to client requests Interact with project team in a mutually respectful and specialized manner; help advance joint effort to complete designated tasks Give on-site and telephone support and training to customers and end users Interpret key logical findings Outlined presentations of analytic findings Learned how to estimated stage of attempt for proposed projects Learned how to manage projects to meet time and reserve budgets and to deliver promptly.
Masters:Communications Communications l5/12/2012TEXAS SOUTHERN UNIVERSITY, Houston, TXCommunications Communications l Graduated with honors
Paralegal Certificate:Law6/2010RICE UNIVERSITY, Houston, TXLaw with high honors
Bachelors of Science:Communications5/2008TEXAS SOUTHERN UNIVERSITY, Houston, TXCommunications Marketing l Graduated with honors
Available for Relocation
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