Became a super user in Apollo, Admin and Rocket Fuel's Demand Side Platform (DSP).
Dealt with multiple ad exchanges including doubleclick, Facebook Exchange, and AppNexus. Made sure creative audits were successful through those exchanges.
?Trafficked multiple campaigns a day which included Mobile, Display, Social, Video, Viewability, Cross Device, and SBO.
Set up campaigns to run on different models based on the client goal: CPA, CTR, CPC, Conversion Rate, Video Completion Goal, DCPM, Fixed Margin.
Met twice a week with the Analysts, Sales, and Account Management teams to review pacing and apply optimizations.
Traveled to San Francisco to attend multiple training's and summits specifically for the Customer Success group which included AdOps. Trained over half a dozen new hires on Rocket Fuel's complicated technology.
Created a Quality Assurance (QA) document to decrease the error rate for the West Coast.
Promoted to QA Specialist after 10 months due to my knowledge of our systems and attention for detail. Responsible for the QA and activation of every campaign in the West Coast.
Named the most effective QA Specialist in the country with the lowest error rate nationally.
Trafficked key campaigns using Dart Sales Manager (DSM) and Dart for Publishers Premium (DFP) by Google Inc.
Responsible for all optimization across every campaign.
Worked with Bestofmedia Content, Technology, Marketing and Sales teams on the technical implementation of new and existing campaigns.
Reported third party vendor delivery using DFA and Mediamind.
Dealt directly with media planners regarding the setup, pacing, optimization, inventory and reporting needs of campaigns.
Weekly Sales calls to provide insight and offer suggestions on improving the delivery rate.
Attended the DFP Google Conference in 2012 along with multiple networking events hosted by the IAB. All events were documented and shared with team members.
Trafficked using Dart Sales Manager (DSM) and Dart For Publishers (DFP) by Google Inc. to build, QA, monitor and optimize campaigns.
Built entire DSM catalog for the Orange County Register website so that Sales can utilize DSM. This increased efficiency since trafficking time in DFP was cut in half.
Provided Sales with inventory requests, end of campaign reporting, and screenshots.
Sent a complicated weekly Sell-Thru report to all of Upper Management.
Assisted Sales with creative issues as well as offer suggestions to increase the success of a campaign (remove Geo restrictions, extend end date, etc.).
Provided I.T related support for all employees at the Orange County Register newspaper.
Software support ranged from CCI, PBS Media Circulation, Mosaic Ad Production and Mactive Ad base.
?Participated in special projects, training, and process improvements.
2008- 2010: Attended online I.T classes at the University of Phoenix.
Fourteen years of playing the violin in local Orchestras. Two years of holding the title as concert mistress.
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