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DreamHack AB - Sr. Sales Manager Resume Example

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SPONSORSHIP SALES MANAGER
objective
Seeking a role as the Partner Sales Manager in a challenging and competitive environment with the opportunity to further the goals and growth of your organization.
Professional Summary
Proven success in building strategic partnerships, gaining market share and generating internal support. Dedicated and seasoned sales professional with extensive experience in all aspects of sales and marketing, corporate partnership, sponsorships, contract negotiation, account management and oversight and client relations. Dynamic leadership style with particular skills in leveraging unique motivation methods to boost sales team success.
Skills
  • Marketing strategy
  • Corporate partnership development
  • Budget creation and Management
  • Client satisfaction
  • Team building and leadership expertise
  • Revenue and profit maximization
  • Contract negotiation 
  • B to B sales
  • Strategic account development
  • Goal-oriented
  • Analytical problem solver
  • Channel marketing
Work History
DreamHack AB Sr. Sales Manager | Stockholm Sweden (Denver Office), CO | January 2017 - February 2018


  • Highlighted new sponsorship products and implemented sales strategies to attract a wide variety of new companies and executives to the rapidly growing world of esport broadcasts and festivals.
  • Launched two new festivals in North America as part of global event portfolio. 
  • Developed new strategies for partner marketing in broadcasts and at live events. 
  • Demonstrated innovative opportunities to non-endemic corporate partners and executives
  • Managed a portfolio of 65 accounts totaling $1.4M in sales.
  • Led sales forecasting, market trend evaluation, and segment strategies.
  • Negotiated prices, and deliverables for new sponsors.
Winter Park Resort Sponsorship and Front Range Sales Manager | Denver, Colorado | July 2014 - September 2016


  • Worked directly with CEO, CMO, and VP of sales to establish new sales channels for multi-resort products with a total sales revenue over $23 million.
  • Grew year over year revenue by 268% by maximizing new product opportunities.
  • Established new sales channels to grow revenue from existing products.
  • Established new promotions with corporate partners and increased promotions channel sales by 24% over prior year and 17.4% over budget.
  • Negotiated new sponsorship relationships that resulted in a 138% increase in Sponsorship Revenue.
  • Dramatically increased total Season Pass sales with the Winter Park Resort team, resulting in record levels for the segments directly managed. 
  • Oversaw Winter Park Marketing team's campaign to develop new assets, which gained maximum brand awareness for new products.
  • Trained and managed the Front Range Sales team in "Guest Centered Sales System" resulting in a 207% YOY increase in day group revenue.
  • Managed a portfolio of 138 corporate accounts totaling $1.2 million in sales.
Winter Park Resort, Business Development Manager/Adult Ski School Manager | Winter Park, Colorado | September 2008 - August 2014



  • Spearheaded business development initiatives while overseeing daily operations of ski and ride school.
  • Developed and led the implementation of marketing plans, sales strategy, and budgets, while defining performance goals and objectives.
  • Supervised 400 employees with 7 direct reports.
  • Served as School Director as required.
  • Succeeded in increasing revenue from $4.8M to $6M.
  • Developed, implemented, managed and delivered private lesson center capital project on time and on budget.
  • Generated increase in private lesson revenue of 15% within six months by creating innovative new products.
  • Received “A.uthentic C.olorado E.mployee” award for financial strength and contribution.
  • Fulfilled prior roles of increasing scope and responsibility, including Assistant Program Manager and Instructor (11/1998 – 04/2001).
C Lazy U Ranch Ranch General Manager | Granby, CO | May 2007 - September 2008


  • Was promoted to Ranch Manager after demonstrated and proven track record of success in Assistant General Manager role for three previous years
  • Operational manager of the only guest ranch to achieve both the AAA 5 Diamond and Mobile 5 Star awards.
  • Oversaw operating budget development, marketing and sales efforts, food and beverage operations, capital projects, and housekeeping and recreational departments.
  • Motivated a staff of 142 individuals - Including scheduling, payroll budget, to fit daily occupancy labor needs.
  • Administered BLM land use permits for ranch activities and livestock grazing.
  • Slashed operational costs by 30% while increasing guest satisfaction and employee engagement.
  • Dramatically increased room nights with positive profit growth.
  • Developed new lodging and marketing programs to attract corporate clients to grow off-season revenue.
C Lazy U Ranch Assistant General Manager | Granby, CO | May 2004 - May 2007

  • Utilized and improved upon previously developed service plan to increase service levels within all ranch activities including kids programs and all recreational activities.
  • Supervised the housekeeping, ranch hand, wait-staff, and bar departments.
  • Received promotion to managerial positions as result of exemplary performance.
Education
- History University of Northern Colorado Greeley, CO
Affiliations
Board of Directors - SAME Cafe 2018 - current
Habitat for Humanity - Volunteer construction crew 2014-2017
Grand County Search and Rescue - 2002-2008
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Resume Overview

Companies Worked For:

  • DreamHack AB
  • Winter Park Resort
  • Winter Park Resort,
  • C Lazy U Ranch

School Attended

  • University of Northern Colorado

Job Titles Held:

  • Sr. Sales Manager
  • Sponsorship and Front Range Sales Manager
  • Business Development Manager/Adult Ski School Manager
  • Ranch General Manager
  • Assistant General Manager

Degrees

  • - History

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