Highly motivated, results-driven marketing professional orchestrating social media and communications strategies for organizations of all sizes. Forward-thinking innovator with proven ability to build strong, positive and productive relationships with stakeholders across functional teams, country borders and reporting lines.
Expertise in creating and implementing marketing communications plans and creating highly effective print, web and digital content. Success in analyzing market trends, opening new markets, and guiding launch of new products. Engaging in effective communication, project management, and providing meticulous attention to detail in fast-paced and high-intensity business environments. History of success ensuring outstanding partner and client satisfaction.
01/2013 to 01/2016
Social Media ManagerSHELL － Houston, TX
Developed and drove global social media strategy, supporting all business lines, functions, and international markets.
Grew corporate social media presence across all major platforms, including Facebook (6M followers), LinkedIn (1.9M), and Twitter (2 corporate and 30 regional/program handles).
Produced audience-focused, platform-specific, and mobile-first content.
Reviewed analytics to optimize strategies.
Instrumental in launching social media activity in key markets such as China, Middle East, Nigeria, India, UK, Germany, and Argentina, providing strategy, training, and local market research.
Oversaw team of 4 Global Community Managers, increasing engagement across social platforms by shifting from one-way corporate communication to audience-focused two-way dialogue.
Conceived, launched, and managed Shell Buzz, company-wide employee ambassador program, humanizing the Brand and deploying employees as storytellers, generating 20K engagements and 1.9M impressions.
Proven success in driving results by increasing reach and engagement through audience-focused, platform-specific and mobile-first content.
01/2009 to 01/2013
Marketing DirectorBELLA TERRA MINERAL COSMETICS － Houston, TX
Implemented and managed corporate social, digital, and print media programs.
Garnered 300% increase in online revenue, brand awareness, and customer loyalty.
Managed $1M budget.
Oversaw all vendor relationships.
Directed all purchasing decisions, managing vendor relationships and negotiating contracts with vast network of international suppliers.
Led market launch of several new products, including highly-successful brand of hair tools and products.
01/2004 to 01/2009
Marketing managerVICKIE MILAZZO INSTITUTE － Houston, TX
Ghost wrote articles, web entries, and blogs for celebrated author Vickie Milazzo, some of which were featured in Seventeen magazine and Inc.
Developed copy for collateral material, ads, and websites.
Achieved #3 position on Amazon's Bestseller List for Inside Every Woman: Using the 10 Strengths You Didn't Know You Had to Get the Career and Life You Want Now, utilizing multiple social medial tools.
Staged 5 annual training seminars in addition to writing, editing, and publishing marketing collateral and weekly e-newsletter.
01/2001 to 01/2004
Director of MarketingSOURCENET SOLUTIONS － Houston, TX
Spearheaded comprehensive marketing plan overhauling corporate brand and image.
Developed and produced print, digital and web content and internal e-newsletter.
Achieved 200% increase in customer and prospect hits, 70+% increase in time spent on site, and landed 5 multi-year contracts after redesigning corporate website.
Managed corporate trade show participation, overseeing logistics, giveaways, tracking and follow-up, growing prospect pipeline significantly.