Senior Vice President E-Commerce, 06/2016 to 06/2017 Company Name – City, State
Responsible for all business results for L.L.Bean's digital properties including llbean.com, the mobile apps and m.dot website as well as the International businesses and
More than $1 billion in annual sales and 75-person team in the US. Co-led all digital capital investments to enhance the customer experience. International and Direct to Business growth strategies
Key corporate strategic projects aimed to redefine the brand while
delivering near term profitable growth
Inclusive, collaborative, and inquisitive.
Results driven leader who
focuses on clear strategic direction, team camaraderie and providing a
culture in which the team members thrive.
Vice President E-Commerce, 07/2015 to 06/2016 Company Name – City, State
Responsible for all aspects of L.L.
Bean's digital properties including traffic
driving digital spend, demand, conversion rate, customer experience and long
term digital strategy.
Improved profitability and customer experience measures
Responsible for significant capital investments including iOS app
launched in October 2015, redesigned product page and updated search
Vice President, 07/2014 to 07/2015 Company Name – City, State
Responsible for all aspects of L.L.
Bean's $140 mm international and corporate
Exceeded sales and profit budgets for both channels
Exceeded buyer file targets
Launched fully responsive new global website (global.llbean.com) on
time and on budget.
Vice President, 08/2011 to 06/2014 Company Name – City
Responsible for all aspects of LL Bean's +$100 million per year international
business with responsibility for the Japan and China markets.
include +500 employees in 3 countries with more than 100 retail stores, 2
websites, call center, and three country head offices.
Since assuming responsibility, delivered strong growth in both sales and
Aggressive pursuit of new international markets and new business
models for L.L.Bean brand
Introduced new fit appropriate for both the Japan and China markets,
delivering a better customer experience and improved sales.
Managing Director, 11/2006 to 08/2011 Company Name – City
Responsible for all aspects of LL Bean's +$80 million per year Japan based
Operations include +350 employees in 21 retail stores,
call center, and head office.
Primary marketing includes Japanese language
website, monthly catalogmailings, and weekly email marketing mailings
Opened 11 new retail stores each averaging 350 sq meters.
new retail store design highlighting authentic outdoor heritage
Led design, development, launch and ongoing management of
Drove significant web growth through improved
merchandising, marketing and customer service.
Revised customer acquisition and catalog circulation methodologies,
building the buyer file with lower cost, higher life-time value buyers and
circulating appropriately to profitably grow the business.
Capably managed business during March 2011 earthquake and 2008-
2009 global slowdown delivering solid profitability in both channels.
Web Site Manager and eventually Development Manager, 06/2001 to 11/2006 Company Name – City, State
Responsible along with E-commerce Vice President for developing and
implementing long-term strategic vision for company's largest and fastest
Responsible for 15 person cross-functional team tasked with
site redesign and functionality development projects.
Collaborated with senior management to identify strategic opportunities
to improve customer experience and to implement company-wide
Helped produce sales growth far in excess of industry standards.
Website routinely recognized as best-in-class for apparel.
Honored with prestigious "Bean's Best" award in September 2005 for
exceptional contributions to the company.
Director of Product Marketing, 06/1999 to 01/2001 Company Name – City, State
Pre-IPO (and post IPO) leader of 20-person, 7 lines of business team
responsible for developing, managing and merchandising the 20,000 products
available on the site and in catalogs.
P&L responsibility for company's product
sales -representing over 85% of company revenue and 60% of gross margin.
Financial Consultant, 07/1998 to 06/1999 Company Name – City, State
Member of 3-person internal consulting team responsible for identifying and
implementing best practices across all manufacturing sites in 5 countries.
Lead Financial Analyst and Operations Officer, 07/1991 to 09/1996 Company Name – City, State
Master of Business Administration: General Management, Jun 1998 The Amos Tuck School of Business Administration at Dartmouth College - City, State General Management
Bachelor of Science: Management. Honors, May 1991 US Coast Guard Academy - City, State Management. Honors
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The Amos Tuck School of Business Administration at Dartmouth College
US Coast Guard Academy
Job Titles Held:
Senior Vice President E-Commerce
Vice President E-Commerce
Web Site Manager and eventually Development Manager
Director of Product Marketing
Lead Financial Analyst and Operations Officer
Master of Business Administration : General Management , Jun 1998 Bachelor of Science : Management. Honors , May 1991
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